Quick tour of inbound marketing elements. What strategies should be used to be successful with internet marketing? What are the effects of SEO and social media in inbound marketing? What is the role of a landing page? How to delight your customers? Inbound is set of tactics to optimize your content on all social platforms and website pages to derive more traffic and closing successful sales, giving your customers a delightful experience.

1. Inbound
Marketing
Saima, BD at GateLogix
Hubspot Inbound Marketing certified
/gatelogix /gatelogix

2. Inbound Methodology
Inbound is a journey from customer creation to
customer retention
On the way
to success

3. A Successful Inbound Strategy
Attract Convert Close Delight

4. Buyer’s
Journey
Awareness
stage
Consideration
stage
Decision stage

5. 1.Attract
Optimizing
the Website
Blogging
Social
Content

6. 1.1 Optimizing the Website
Who are You Optimizing for
Searchers(target audience) Search engines
How to Optimize
Understand targeted groups by conducting
research about their demographics, behavior
patterns, motivations, and goals
Make the content, design and format easy to
understand for searchers and for search
engines
Why You Need it
To deliver the best results possible.

7. 1.2 Blogging
Blogging and Inbound Marketing
Blogging in Execution Phase
What to blog
Long-tail keywords, recent
industry/relevant news, customer
questions, hot industry topics
Promoting blog
Leverage on your website, use social
media, Email marketing, Press
releases .
Analyze what is working
Number of article views, blog
subscription growth, most popular
articles, inbound links
Distinctive Content
Helps in getting inbound links and social
shares
Gives an opportunity to your audience to
convert into leads
A company blog increase inbound ROI
Great for indexing pages to convert more
leads

8. 1.3 Social Content
Social Media and Inbound Strategy
Developing Social Media Strategy
Right content, right timing, right network Build and identify prospects and analyze
Social Content in the Execution Phase
Align with all stages of the
Buyer’s Journey
Share content that fits into
each stage of the Buyer’s
Journey
Refine content to each
network upon which it is
posted.
High traffic
Use to attract
convert close and
delight
Create personalized
happy customers
Mini versions of
your site

9. 2. Convert
Content With
A Purpose
Landing Page
Conversion
Process

10. 2.1 Content With A Purpose
Inbound Marketing does not Exist Without Content
Content is information
Can influence the sales cycle with the
content
Creating Unique Content
Business goals and focus
Produce
Helpful content
Determine methods and be
Content That Converts
Plan
on benefits
Distribute
consistent
awareness stage content Consideration stage content Decision stage content

11. 2.2 Landing Page
Landing Pages That Convert Visitors Into Leads
Landing Page in the Execution Phase
Use best practices to
analyze
Align offer to the specific
stage of the buyer’s journey
Consider conversion
process to analyze
That offers
something to some
one
Offer that covers the
buyer’s journey
Relevant to target
audience
Explain the value
and importance of
offer
Landing Page and Inbound Marketing
Landing pages are digital sales reps that
work 24/7
Landing pages are the heart of the
conversion process

12. 2.3 Conversion Process
Build Conversion Path
Call to action (CTA) Landing page Thank you page
Converting the Right Visitor into Lead
Effective CTA’s and Thank You Pages
Action oriented CTAs
Thank you page that deliver
the offer
Thank you page that brings
someone to the next stage of
the buyer’s journey
conversion paths to lead people through the
buyer’s journey
CTA’s must be relevant to the content

13. 3. Close
Right Email
to
Right Person
Smarketing
Inbound Sales
Process

14. 3.1 Right Email to Right Person
Sending the Right Email to the Right Person
World Class Email
Which add value
optimized around goals,
content, helpfulness, and
design
Email optimization tactics
Determine the audience by segmenting
customers with buyer’s journey
Customize email sends to buyer’s journey
stage
Why It Is Still Important
Email has ROI of 4300% 3.2 billion email accounts
95% of online consumers
use email
States sources: ROI(Direct marketing association), Accounts and online consumers(Exact target).

15. 3.2 Smarketing
Why Smarketing?
solely Sales and marketing are negative? To get on the same team “revenue”?
Steps to Integrate Smarketing
Speak the same
language
Set up closed-loop
reporting
Implement a
service level
agreement
Maintain open
communication
Rely on data
Smarketing=Alignment
Alignment around goals Alignment around targeted aydience

16. 3.3 Inbound Sales Process
Transform the Way You Sell
Target accounts Prospects accounts
Connect with
accounts
Prospects perceive
you as a sales
person
Inbound Sales
Giving the buyers a delightful experience
Attract the relevant buyer who has the
power
Why it is Important
Buying habits have changed
Buyers have more information available to
them

17. 4. Delight
Cultivating Happy Customers

18. 4.1 Cultivating Happy Customers
Customer Delight Guidelines
Delight
employees
Educate
employee
s
Empower
employee
s
Listen to
people
Ask
questions
Help and
educate
Follow up
How to Delight
Serve people
Not just a post-sale
activity
pillars of customer delight
Innovation, communication,
and education
Why it is Important
competitive advantage
Trust(core to customer delight) create
promoters

19. For more information and details
about Inbound Marketing please visit:
Gatelogix's blog
Give your feedback at
Facebook
Linkedin
Twitter