The document discusses inbound marketing and how it can be used to generate qualified leads and convert them into long-term customers by educating, engaging, and interacting with potential prospects through content marketing tactics like blogging, social media, and email. It explains that inbound marketing is focused on "pulling customers in" with helpful content rather than "pushing messages out" and should involve preparation of buyer personas and content, promotion of that content across channels, and analysis of results.

1. Is Inbound
Marketing
For You?

2. Are You Looking To...
• Generate leads that can be turned into
long-term customers?
• Achieve sustainable and predictable
results?
• Develop a cohesive marketing strategy?
• Increase the effectiveness of each
individual marketing tactic you use?

3. Inbound Marketing Can
Transform Your B2B Sales Channel
By Educating, Engaging, and
Interacting with all your
potential prospects you can:
1.Attract more visitors to
your website
2.Convert more visitors to
qualified leads
3.Nurture leads into customers

4. If You Want To Keep Pace
With Marketing Trends And
Early-adopting Competitors,
It’s Time To Think About
Inbound Marketing

5. What’s Really Changed?
Internet Marketing
Email Marketing
Permission Marketing
Word of Mouth Marketing
Content
Marketing
There has been a gradual shift
in the directional flow of the
sales process;
“The customer is drawn to the seller,
rather than
vice versa”

6. Inbound Marketing Is About
Pulling Customers In, Not
Pushing Your Message Out, And
It Uses Content As The
Attraction

7. Content Works Like Compound Interest…
It builds itself over time and
literally compounds the interest your
target customers have in what you
have to say

8. Content is your currency.
Spend it wisely

9. Inbound Marketing Is A Process
Traffic Building
Attracting people
to your site
Sales Growth
Turning leads
into customers
Lead Generation
Turning visitor
into leads
ROI Analysis
Using analytics to
improve performance

10. The Key Elements Of An
Inbound Marketing Campaign
Set SMART
Goals
Develop Buyer
Personas
Make an Offer
Create a Conversion
Path
Develop Workflows
Email
Blog
Leverage Social
Media
Analyze

11. With Inbound Marketing,
Patience Is Critical. You
Have To Give People A
Reason To Pay Attention

12. “The reality is, customers buy when
they’re ready to buy, not when you’re
ready to sell. The key is to nurture
them effectively with the right
content stream so when they are
ready to buy, they buy from you”

13. The Key Challenges Of
Inbound Marketing
• Do I have a process for
creating high-quality content?
• When and what do I send to keep
prospects engaged?
• How do I determine if my
content is good?
• How do I find the time and
resources?
• What is the best type of

14. Most Successful Inbound
Marketing Campaigns
Have 3 Components
Preparation
Promotion
Analysis

15. 1. Preparation
• Set SMART Goals
• Build Conversion
• Define Buyer
Paths
Personas
• Set-up Workflows
• Develop Remarkable
Content

16. 2. Promotion
•
•
•
•
Blog About Topics Related To Your Offer
Email Existing Contacts
Talk About It On Social Media
Create PPC and Display Ads

17. 3. Analysis
Track Every Step Of The
Process:
• Email
• SEO
• Display
• PPC
• Calls-to-action
• Social Media
• Landing Pages
• Blogging

18. Next Steps To Inbound
Marketing Success
• Take a look at your
existing marketing strategy
• Talk to your marketing team
about whether inbound is
the right step
• Analyze your marketing
position relative to
inbound marketing
• Put together your own plan

19. Want To Learn More About
Inbound Marketing?