B2B content that drives conversions - Pardot Connections 2013 Presentation
A B2B marketing clinic on how to develop marketing content that drives conversions.
B2B marketing content that drives conversions a dreamforce 2013 presentationBrainrider B2B Marketing
Please visit http://www.brainrider.com/resource/b2b-marketing-content-converts-dreamforce-2013/ to view the video version or download your copy of the slides.
3 Tips To Get The Most Out Of Pardot Reporting
Tip 1: Use the right tool for the job
• For aggregated data, use Google Analytics.
• For prospect data, use Pardot.
• For opportunity data, use Salesforce.
Tip 2: Plan what to report and how to organize the data
• For example, marketing objectives vs. diagnostic metrics.
• Decide what criteria do you want to sort metrics by:
-Channels
-Objective
-Segment
-Type
-Product
-Geography
Tip 3: Use names and standardized tags as filters
• Names example:
-DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation
-NOT THIS: 5 Tips For A Successful Pardot Implementation
• Standardized tag examples:
-Segment: WordPress
-Segment: Pardot
-Objective: Sales-ready
-Objective: Nurture
-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
Scott Armstrong's presentation slides from #Kitchener-Waterloo B2B Marketers Meetup I on How to Develop Customer-Centric Content.
To watch the video of the presentation, please visit blog.brainrider.com
Slideware from the Mar 26 Toronto Pardot User Group
Featured Speakers & Topics Include:
A/B testing emails in Pardot
Jon Kane, Content Marketing Specialist, Medgate
Integrating sales and marketing with Pardot
Michael Petrelli, Customer Marketing Manager, Magnet Forensics
3 tips for getting the most out of Pardot reporting
Pamela Whitham, Programs Director, Brainrider
B2B marketing content that drives conversions a dreamforce 2013 presentationBrainrider B2B Marketing
Please visit http://www.brainrider.com/resource/b2b-marketing-content-converts-dreamforce-2013/ to view the video version or download your copy of the slides.
3 Tips To Get The Most Out Of Pardot Reporting
Tip 1: Use the right tool for the job
• For aggregated data, use Google Analytics.
• For prospect data, use Pardot.
• For opportunity data, use Salesforce.
Tip 2: Plan what to report and how to organize the data
• For example, marketing objectives vs. diagnostic metrics.
• Decide what criteria do you want to sort metrics by:
-Channels
-Objective
-Segment
-Type
-Product
-Geography
Tip 3: Use names and standardized tags as filters
• Names example:
-DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation
-NOT THIS: 5 Tips For A Successful Pardot Implementation
• Standardized tag examples:
-Segment: WordPress
-Segment: Pardot
-Objective: Sales-ready
-Objective: Nurture
-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
Scott Armstrong's presentation slides from #Kitchener-Waterloo B2B Marketers Meetup I on How to Develop Customer-Centric Content.
To watch the video of the presentation, please visit blog.brainrider.com
Slideware from the Mar 26 Toronto Pardot User Group
Featured Speakers & Topics Include:
A/B testing emails in Pardot
Jon Kane, Content Marketing Specialist, Medgate
Integrating sales and marketing with Pardot
Michael Petrelli, Customer Marketing Manager, Magnet Forensics
3 tips for getting the most out of Pardot reporting
Pamela Whitham, Programs Director, Brainrider
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
Mass tlc summit-mapping-content-strategy-customer-journey-final (002)MassTLC
Mapping content strategy to the buyers journey was presented at the MassTLC sales and marketing conference on 3/24/16 from Gary DeAsi and Ryan Pinkham, SmartBear Software
Content marketingis a strategicmarketing approach focused on creating and distributing valuable, relevant, and consistentcontentto attract and retain a clearly-defined audience —and, ultimately, to drive profitable customer action.
Allison MacLeod, Sr. Director of Demand Gen at Rapid7 presented "Making Predictive Analytics Work" at the MassTLC sales and marketing conference, March 2016
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ...ZoomInfo
Buyers are more likely to take action when campaigns are relevant to them, shortening the sales cycle and increasing revenue. In fact, according to DemandGen, leads who are nurtured with targeted content produce a 20% increase in sales opportunities.
But how are you supposed to know the right types of content to send to your contacts? Check out the presentation by ZoomInfo & KnowledgeTree and learn the steps of identifying your buyer personas and determining the right types of content to send to your different audience segments.
Additionally, the presentation covers how you can:
• Uncover and segment your buyer personas
• Avoid common data challenges companies often face
• Use your data to determine the right types of content to send to different segments
Finding New Customers Through Engaging ContentMarketo
Everyone is talking about content. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Watch this session with Dayna Rothman, Content Marketing Manager at Marketo, to learn how to construct a solid content marketing plan that converts.
Watch this session from the record-breaking New Rules of Marketing Virtual event to discover:
-How to create a rockstar content marketing team
-How to do more with less by using lean content marketing techniques
-How to build your content marketing plan based around themes and personas
-Examples from Marketo's own content marketing successes
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
MarketingHop.com was designed to serve as a platform for marketing major students, rising professionals and emerging experts to:
• Share ideas and thoughts on recent news in marketing realm.
• Get feedback from the industry collaborators.
• Expand network through self exposure.
The Guide To Native Advertising For Affiliate MarketersAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies
Marketo@Marketo: How We Do What We Do (Part II)Marketo
Discover how the Marketo's Marketing First Marketing Team leverages its own digital engagement platform to personalize experiences and align with sales.
In een constant veranderend B2B-marketinglandschap is het noodzakelijk om als marketeer zo effectief mogelijk te werk te gaan. Organisaties worden steeds meer resultaatgericht. Dat betekent dat marketeers de ROI van marketing moeten kunnen aantonen. Marketing automation maakt dit mogelijk. Ook kun je zorgt het ervoor dat je leads perfect kunt nurturen met relevante content en dat je hoogwaardige leads aan sales kunt leveren.
Maar hoe gebruik je het effectief en hoe implementeer je het correct. Bekijk de presentatie en leer:
- Wat marketing automation is en wat de voordelen zijn?
- Hoe het maken en versturen van e-mails effectiever kan?
- Hoe je inzicht krijgt in het digitale gedrag van jouw prospect?
- Hoe marketing automation het werk van een marketeer vereenvoudigt?
- Hoe marketing automation software er uit ziet?
How to Find the Sales Ready Leads Already Existing in Your Prospect ListPardot
In this webinar, Scott Armstrong, Co-Founder and Partner from Brainrider, will explain how to use sales readiness content and teach us how to identify the sales ready leads already captured in our marketing automation systems.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
Mass tlc summit-mapping-content-strategy-customer-journey-final (002)MassTLC
Mapping content strategy to the buyers journey was presented at the MassTLC sales and marketing conference on 3/24/16 from Gary DeAsi and Ryan Pinkham, SmartBear Software
Content marketingis a strategicmarketing approach focused on creating and distributing valuable, relevant, and consistentcontentto attract and retain a clearly-defined audience —and, ultimately, to drive profitable customer action.
Allison MacLeod, Sr. Director of Demand Gen at Rapid7 presented "Making Predictive Analytics Work" at the MassTLC sales and marketing conference, March 2016
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ...ZoomInfo
Buyers are more likely to take action when campaigns are relevant to them, shortening the sales cycle and increasing revenue. In fact, according to DemandGen, leads who are nurtured with targeted content produce a 20% increase in sales opportunities.
But how are you supposed to know the right types of content to send to your contacts? Check out the presentation by ZoomInfo & KnowledgeTree and learn the steps of identifying your buyer personas and determining the right types of content to send to your different audience segments.
Additionally, the presentation covers how you can:
• Uncover and segment your buyer personas
• Avoid common data challenges companies often face
• Use your data to determine the right types of content to send to different segments
Finding New Customers Through Engaging ContentMarketo
Everyone is talking about content. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Watch this session with Dayna Rothman, Content Marketing Manager at Marketo, to learn how to construct a solid content marketing plan that converts.
Watch this session from the record-breaking New Rules of Marketing Virtual event to discover:
-How to create a rockstar content marketing team
-How to do more with less by using lean content marketing techniques
-How to build your content marketing plan based around themes and personas
-Examples from Marketo's own content marketing successes
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
MarketingHop.com was designed to serve as a platform for marketing major students, rising professionals and emerging experts to:
• Share ideas and thoughts on recent news in marketing realm.
• Get feedback from the industry collaborators.
• Expand network through self exposure.
The Guide To Native Advertising For Affiliate MarketersAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies
Marketo@Marketo: How We Do What We Do (Part II)Marketo
Discover how the Marketo's Marketing First Marketing Team leverages its own digital engagement platform to personalize experiences and align with sales.
In een constant veranderend B2B-marketinglandschap is het noodzakelijk om als marketeer zo effectief mogelijk te werk te gaan. Organisaties worden steeds meer resultaatgericht. Dat betekent dat marketeers de ROI van marketing moeten kunnen aantonen. Marketing automation maakt dit mogelijk. Ook kun je zorgt het ervoor dat je leads perfect kunt nurturen met relevante content en dat je hoogwaardige leads aan sales kunt leveren.
Maar hoe gebruik je het effectief en hoe implementeer je het correct. Bekijk de presentatie en leer:
- Wat marketing automation is en wat de voordelen zijn?
- Hoe het maken en versturen van e-mails effectiever kan?
- Hoe je inzicht krijgt in het digitale gedrag van jouw prospect?
- Hoe marketing automation het werk van een marketeer vereenvoudigt?
- Hoe marketing automation software er uit ziet?
How to Find the Sales Ready Leads Already Existing in Your Prospect ListPardot
In this webinar, Scott Armstrong, Co-Founder and Partner from Brainrider, will explain how to use sales readiness content and teach us how to identify the sales ready leads already captured in our marketing automation systems.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
Pardot Elevate 2012 - Marketing Strategies and Tactics of Top PerformersPardot
B2B marketers typically use last year’s plan as a starting point for next year’s marketing planning process, making changes only to accommodate new goals and current-year budget realities. As a result, go-to-market plans have become habitual and marketing performance becomes incrementally more or less effective year over year. Marketers at top-performing companies take a different approach. They experiment, pilot, and test. They are the vanguard with go-to- market strategies that set them apart from their peers at companies with average performance. In this presentation, Ms. Wizdo will unveil new research data from Forrester’s Q3 2012 B2B Marketing Tactics and Benchmarks Survey to provide planning guidance that will energize your marketing strategy in 2013. While there is no “paint by numbers” formula for the perfect marketing mix, B2B marketers can leverage the proven practice of top-performing marketing organizations to inform their own marketing mix decisions.
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads - all while linking marketing efforts back to business goals.
While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Our experiences are summarized in this B2B marketing strategy infographic.
What key tactics best fit our Marketing Strategy?
What B2B marketing tactics are working now for others, and how well?
Where should we emphasize or deemphasize our marketing focus?
There’s no question that the right marketing strategy for your business will depend on your brand, your business capabilities, your solutions, and most importantly, your market. But knowing the distinct trends can and should influence your marketing priorities.
How to create a b2 b resource hub for maximizing qualified b2b sales leads. B2B Resource Hubs are customer-centric with the quality problem/solution only content that is meant to help buyers find solutions immediately and accessible in various format choices all in one place. Best of all there sole purpose is to generate qualified b2b sales leads.
Content Marketing Explained: Theory and Real Life ExamplesRachael Wachstein
If you're tired of all of the "experts" and their content marketing theories, this no nonsense presentation is for you. Learn how franchise systems can leverage content marketing for franchise development and unit sales. The presentation will take you from the big picture overview of the content marketing process to real life examples that will help you realize a content strategy that will work for your system.
Content marketing is a big buzz word. But what is it and how should it be used for maximum success? This practical "how to" guide explains the best way to create and leverage content that will help B2B marketers increase lead flow quality while optimizing their marketing investment.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
View our content marketing guide to helping you answer the challenging questions. Understand your buyers, apply content to the buyer journey and set the right goals to achieve effective content marketing.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Content Marketing and Thought LeadershipMark Lewis
Customers are increasingly serving them selves in the purchasing cycle. Content Marketing can help put your offerings on the radar and increase your lead generation. Here's few tips to how to get started.
This is version 5.0 of our B2B content, website, lead generation planning methodology.
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more information
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Ready to explore how content marketing applies to each stage of the B2B buying cycle? Through best practices and real life examples, you’ll learn which content approaches work best for converting visitors to prospects, transforming prospects to engaged leads, and qualifying engaged leads as sales-ready.
Similar to B2B content that drives conversions - Pardot Connections 2013 Presentation.pdf (20)
While website development budgets can range from hundreds to hundreds of thousands of dollars this Better Practice one-pager looks at what you should budget for a B2B website designed to generate awareness, acquire prospects, nurture prospects and qualify sales readiness.
Setting Your Clients Up for Success with Marketing Automation – Best PracticesBrainrider B2B Marketing
Setting Your Clients Up for Success with Marketing Automation – Best Practices - Created and Presented by Jeffrey Yee (Consultant at Eloqua) at #torontoB2B Marketers Meetup VI.
Sherry Shi from Pitney Bowes Ecommerce Solutions and Nolin LeChasseur from Brainrider present a Better B2B Marketing case study at the Pardot Elevate 2011 conference about how Sherry used Pardot to achieve B2B marketing measurement nirvana.
How hard is your content working for your marketing and sales team? How much does it contribute to your ability to connect with and convert more customers?
This presentation gives you practical, actionable guidance on how to re-organize and re-purpose your existing content in the framework of your buyer's decision-making process.
Originally presented at Pardot Elevate 2010 by Nolin LeChasseur.
B2B Pipeline Marketing How To Get More Customers Presentation (12 slides) apr...Brainrider B2B Marketing
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
B2B content that drives conversions - Pardot Connections 2013 Presentation.pdf
1. B2B content that
drives conversions
Nolin LeChasseur, Brainrider
Download these slides: brainrider.com/b2b_cheatsheets
2. • Why content isn’t converting as well as you need it to
• The 5 keys to creating content that converts
• How content can influence B2B buyer decision-making
• Which content approaches work best for:
o Converting visitors to prospects
o Converting prospects to engaged leads
o Qualifying engaged leads as sales-ready
• How to develop & test content ideas in a scalable, efficient way
What you’ll learn in the next 25 min
10. … aligned to their buying decision.
If your
customer
is asking:
What’s my
problem?
How do I fix
my problem?
Are you
right for me?
They
want:
Education &
Benchmarks
Solution Options &
Product Suitability
Proof Points &
Decision Support
What to
share
with
them:
• Trends
• Benchmarks
• Analyst coverage
• 101 Education
• How to guides
• How other people
are solving this
• What is the solution &
how does it work
• Solution comparisons
• Pitfall analysis
• Readiness & suitability
assessments
• How to choose a vendor
• Pricing
• Bench strength
demonstration
• Case studies
• ROI/TCO
• Working with us
• How to buy
11. 5 keys
to creating
content
that
converts
1. Identify, plan, and organize
by customer needs & pains
2. Leverage your company’s
subject-matter expertise
3. Target buyer intent search
keywords and phrases
4. Describe your content
using customer language
5. Test & learn with light
tactics, then scale winners
into heavier tactics
18. Find subject-matter expertise that
connects with customer needs.
• Who are your SMEs and what do they know?
• Reverse engineer what you already sell
• Ask your customer-facing staff
• What search terms are driving site traffic?
• What on-site search terms are common?
• What searches are high volume?
20. Look at longer search phrases for
suffixes that show buyer intent.
…jobs in San Francisco
…job description
…comparison
…alternatives
…white paper
…pricing
…best practices
…pricing comparison
…implementation guide
…consulting hourly rate
…email/landing page template
…requirements document
…contract terms
…structure of team
MARKETING AUTOMATION…
22. Which one is buyer-focused?
Marketing Automation
Vendor Comparison Guide
Marketing Automation
Buyers Guide
Another Better B2B Marketing Resource Another Better B2B Marketing Resource
23. Which one is buyer-focused?
Marketing Automation
Vendor Comparison Guide
Another Better B2B Marketing Resource
Marketing Automation
Buyers Guide
Another Better B2B Marketing Resource
24. Which one is buyer-focused?
How To Sell
Marketing Automation
To Your Boss
Marketing Automation
Requirements Document
Example & Template
Another Better B2B Marketing Resource Another Better B2B Marketing Resource
25. Which one is buyer-focused?
How To Sell
Marketing Automation
To Your Boss
Marketing Automation
Requirements Document
Example & Template
Another Better B2B Marketing Resource Another Better B2B Marketing Resource
26. Test & learn with
light tactics, then
scale winners into
heavier tactics.
27. Test & learn with light tactics
• Social media sharing
• Social publishing
• Blogging / guest blogging
• Article syndication / contribution
28. • Dense marketing assets: White papers, ebooks
• Recorded media: webinars, podcasts, videos
• Image media: infographics, illustrations, presentations
• Training materials
• Support manuals, user forums, knowledge base
• RFP responses & sales proposals
Repurpose existing assets buried
deep inside your content shoebox
32. See what contributed to a sale
RESOURCE
Marketing Automation
Optimization Checklist
RESOURCE
2013 B2B Marketing
Budget Allocation Tool
RESOURCE
Better B2B
Marketing Checklist
WEB VISIT PAGEVIEWS
Web content about
planning & content