This document summarizes the HubSpot inbound marketing system. It provides tools to get found through SEO, social media, content creation and blogging. It helps convert visitors through lead intelligence, landing pages, and lead nurturing. Tools also analyze marketing campaigns, track ROI and provide closed-loop reporting. Getting started requires a $500 onboarding package for consulting and support is available for $250 per month. Studies show HubSpot users get 6x more leads and 61% lower costs per lead.

1. HubSpot Small BusinessInbound Marketing System

2. 800-555-1234AnnoyingSalespersonOutbound Marketing

3. Inbound Marketing

4. Inbound Marketing Creates Leverage

5. HubSpotInboundMarketing SystemGet FoundGet found by potential customers searching for the products or services you sell. AnalyzeAnalyze your entire sales and marketing funnel to increase leads and customers.AnalyzeAnalyze all of your marketing channels to optimize efficiency of your marketing mix.ConvertConvert your website visitors to leads, and your leads to customers.

6. Tools to Get Found: On-Page SEOKeyword GraderDetermine which keywords to optimize pages for based on relevance, search volume & difficulty of ranking on the first page of Google results

7. Identify critical long tail words = high conversion, low competition

8. Monitor competitive rank for each keyword/phrase

9. Determine which pages rank for each keyword (phrase) & get automated suggestions for further improvementTools to Get Found: Off-Page SEOLink GraderIdentify ways to generate more return from your existing links

10. Monitor which inbound links producing the most value so you can nurture them

11. Discover competitors’ inbound links to uncover new link-building opportunitiesTools to Get Found: Site-Wide SEOPage GraderAnalyze each page to see which pages produce the most value TrafficLeadsRanked keywordsInbound linksLeverage automated recommendations to help you further optimize all pages

12. Tools to Get Found: Optimized BloggingBlog Platform & AnalyticsCreate & optimize a blog to get more frequent search engine crawls and improve authority

13. Develop an audience of email & RSS subscribers

14. Attract more inbound links to improve your site authority

15. Assess & optimize blog posts for top search rankings & maximum social media distributionTools to Get Found: Blog SEOOptimize blogs posts based on automatic reviews that suggest optimizations for your target keywordsTools to Get Found: Social MediaHubFeedDashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outletsBlogosphereLinkedIn TwitterFacebookDelicious, Digg, Reddit, Sphinn Yahoo Answers & Yahoo Buzz Tap into alerts about your brand, industry or competition as they happen so you can: ListenContributeGain insights

16. Tools to Get Found: Create ContentManage your website content without technical skills or reliance on ITEnjoy the flexibility and agility to update content as your market changesMaintain existing site branding with professional migration for $10/page**Use of the HubSpot CMS is required to qualify for the Small Business offering. Migration from an existing site to the HubSpot CMS is provided at $10 per page.

17. Tools to Convert: Pre-Identify ProspectsProspects ToolIdentify the companies & geographies your visitors represent

18. Know of latent interest before you talk to or meet with prospects

19. Proactively target interested companies with valuable content & offers

20. Track the number of visitors, frequency of visits, pages visited & specific individuals visitedTools to Convert: Lead IntelligenceLeads ToolKnow which pages your leads have visited

21. Understand your lead’s interests in advance

22. number of visits

23. time on site

24. pages visited