The document discusses inbound marketing and provides examples of inbound strategies that can be used in the pharmaceutical industry. It defines inbound marketing as creating and sharing valuable content to attract qualified prospects. It outlines content marketing, SEO, and social media marketing as key inbound tactics. It then describes how inbound uses this content across the buyer's journey from awareness to consideration to decision. Specific inbound tactics for different stages are suggested. The document concludes by noting the importance of creating SMART inbound strategies for pharmaceutical companies to connect with doctors and scientists on social media.
Skyrocket Online Business with Strategic Marketing Collaeral | SoGoSurveySogolytics
The right market research makes it easy to deliver the right marketing collateral at every touchpoint in your customers' journey, improving engagement and reducing churn. Is your marketing collateral delivering?
4 steps to supercharge your cross selling effortsCatalyst
Selling more products and services to existing customers is easier than acquiring new ones. Here are four basic steps to implement a systematic, customer-centric CRM program that will help you get more out of your cross-selling efforts.
Pull marketing is the science of demand generation—of attracting interest in products and services that leads to sales. It means getting customers to seek out your product or service through an active, exploratory process. Pull marketing allows us to harness the power of influence, attraction and engineered serendipity. It enables us to achieve sales goals in less time, for fewer dollars, and with greater impact than ever before possible.
Buyer Jouney is a model model to help keep the buyer’s behavior, information needs and problems central to anything sales and marketing does.It empowers marketers to offer Specific content offers are more relevant to buyer’s at specific times during The Buyer’s Journey.
Awareness Stage: The buyer realizes they have a problem.
Consideration Stage: The buyer defines their problem and researches options to solve it.
Decision Stage: The buyer chooses a solution.
Target Marketing Fundamentals - How to identify your target audience and create your ideal customer profile.
Presented by Andrew Wilson, Freelancer Digital Marketing Consultant
As a juniors' Moderator at Update CU " Student activity at Cairo uni. " , I was responsible for delivering Marketing and Entrepreneurship sessions to Juniors.
Don't hesitate to contact me at any time.
Hope you benefit!
Skyrocket Online Business with Strategic Marketing Collaeral | SoGoSurveySogolytics
The right market research makes it easy to deliver the right marketing collateral at every touchpoint in your customers' journey, improving engagement and reducing churn. Is your marketing collateral delivering?
4 steps to supercharge your cross selling effortsCatalyst
Selling more products and services to existing customers is easier than acquiring new ones. Here are four basic steps to implement a systematic, customer-centric CRM program that will help you get more out of your cross-selling efforts.
Pull marketing is the science of demand generation—of attracting interest in products and services that leads to sales. It means getting customers to seek out your product or service through an active, exploratory process. Pull marketing allows us to harness the power of influence, attraction and engineered serendipity. It enables us to achieve sales goals in less time, for fewer dollars, and with greater impact than ever before possible.
Buyer Jouney is a model model to help keep the buyer’s behavior, information needs and problems central to anything sales and marketing does.It empowers marketers to offer Specific content offers are more relevant to buyer’s at specific times during The Buyer’s Journey.
Awareness Stage: The buyer realizes they have a problem.
Consideration Stage: The buyer defines their problem and researches options to solve it.
Decision Stage: The buyer chooses a solution.
Target Marketing Fundamentals - How to identify your target audience and create your ideal customer profile.
Presented by Andrew Wilson, Freelancer Digital Marketing Consultant
As a juniors' Moderator at Update CU " Student activity at Cairo uni. " , I was responsible for delivering Marketing and Entrepreneurship sessions to Juniors.
Don't hesitate to contact me at any time.
Hope you benefit!
We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to achieve enrollment goals.
Growth Marketing and Customer ExperienceSogolytics
What is growth marketing, and how does it relate to the customer experience? Explore this strategy to grow your business -- by improving CX, marketing, and ROI!
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
Predicting Future Purchases - Create a more efficient acquisition strategyWhatConts
Part 2 of our eCommerce Mastermind Workshop looks at how retailers can use predictive data to create omnichannel campaigns, retain more acquired customers, and create a more efficient acquisition funnel.
Content Marketing Fundamentals - How to map content to your user journey?Spotle.ai
Learn and apply fundamental techniques of content marketing.with Mukesh Kumar, Director - Digital Marketing, Mylan and one of India's top-ranked content marketers. This slide walks you through:
How to map content to your user journey
Creating a user empathy map
Mapping content to the sales funnel
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
B2BMX Lunch & Learn: A Game Plan for Influencer MarketingContent4Demand
Influencer marketing was one of the biggest marketing trends of 2017 and is showing no signs of slowing down in 2018. Yet successful influencer marketing requires a strategy and careful planning in order to be successful.
Join Content4Demand, a content creation and content strategy agency, for a hands-on session breaking down influencer marketing best practices and use cases. Content4Demand Director of Marketing, Steve Voith, will share actual client examples of influencer marketing and weigh in on how B2B marketers can start fueling content using outside influencers. Participants will:
● See different types of influencer campaign models and approaches (through actual client content samples)
● Get tips for adding credibility to their content and campaigns
● Understand the dos and don'ts for successful influencer engagement
Five Steps In Building A Bullet Proof Content Marketing StrategyGreg Shuey
Here are the slides from my presentation at the 2016 Great Salt Lake Business Conference where I discussed the five steps in building a bullet proof content marketing strategy.
We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to achieve enrollment goals.
Growth Marketing and Customer ExperienceSogolytics
What is growth marketing, and how does it relate to the customer experience? Explore this strategy to grow your business -- by improving CX, marketing, and ROI!
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
Predicting Future Purchases - Create a more efficient acquisition strategyWhatConts
Part 2 of our eCommerce Mastermind Workshop looks at how retailers can use predictive data to create omnichannel campaigns, retain more acquired customers, and create a more efficient acquisition funnel.
Content Marketing Fundamentals - How to map content to your user journey?Spotle.ai
Learn and apply fundamental techniques of content marketing.with Mukesh Kumar, Director - Digital Marketing, Mylan and one of India's top-ranked content marketers. This slide walks you through:
How to map content to your user journey
Creating a user empathy map
Mapping content to the sales funnel
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
B2BMX Lunch & Learn: A Game Plan for Influencer MarketingContent4Demand
Influencer marketing was one of the biggest marketing trends of 2017 and is showing no signs of slowing down in 2018. Yet successful influencer marketing requires a strategy and careful planning in order to be successful.
Join Content4Demand, a content creation and content strategy agency, for a hands-on session breaking down influencer marketing best practices and use cases. Content4Demand Director of Marketing, Steve Voith, will share actual client examples of influencer marketing and weigh in on how B2B marketers can start fueling content using outside influencers. Participants will:
● See different types of influencer campaign models and approaches (through actual client content samples)
● Get tips for adding credibility to their content and campaigns
● Understand the dos and don'ts for successful influencer engagement
Five Steps In Building A Bullet Proof Content Marketing StrategyGreg Shuey
Here are the slides from my presentation at the 2016 Great Salt Lake Business Conference where I discussed the five steps in building a bullet proof content marketing strategy.
Digital Media Stream Introduction to Content Marketing April 2017Dave Watson
Introduction to content marketing, content strategy, buyer persona definition and aligning your content plan with your sales process and pipeline strategy.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
Think Creative, Think Data, Think Measurability - Our proprietary thinking framework @ ARM WorldWide will help you think right for your brand or for your customer (brand or product). Our framework ensures that research around the brand as well as category, competition, TG understanding is thorough / as good as a brand manager to be able to crack right consumer insights leading to desired strategy. And then follows ideation, different technics have been shared which will help you think big, bold, unique and linked with consumer insight. Execution pillar will help you plan well, plan right and plan efficiently. Last pillar of the framework gives you, as a planner (whether working for a brand or with a brand) assurance of output of your efforts.
Think Creative, Think Data, Think Measurability - Our proprietary thinking framework @ ARM WorldWide will help you think right for your brand or for your customer (brand or product). Our framework ensures that research around the brand as well as category, competition, TG understanding is thorough / as good as a brand manager to be able to crack right consumer insights leading to desired strategy. And then follows ideation, different technics have been shared which will help you think big, bold, unique and linked with consumer insight. Execution pillar will help you plan well, plan right and plan efficiently. Last pillar of the framework gives you, as a planner (whether working for a brand or with a brand) assurance of output of your efforts.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
5. Sharing is caring and inbound is about creating
and sharing content with the world. By creating
content specifically designed to appeal to your
dream customers, inbound attracts qualified
prospects to your business and keeps them
coming back for more.
6. Inbound Marketing
Content Marketing Search Engine Optimization Social media
Marketing
+ +
Content Marketing Search Engine Optimization Social media
Marketing
7. Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a clearly defined audience —
and, ultimately, to drive profitable customer action
Content marketing is good for your bottom line — and your customers
Increased sales
Cost savings
Better customers who have more loyalty
9. “The process of affecting the visibility of a website or a web
page in a search engine’s unpaid results
10. Page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
Steps in SEO Ranking
Find Analyze Rank
Search Queries of Google
11. Social Media Marketing
• Social media marketing is the use of social media platforms and websites to promote
a product or service
• social media platforms have built-in data analytics tools, which enable companies to
track the progress, success, and engagement of ad campaigns. Companies address a
range of stakeholders through social media marketing, including current and potential
customers, current and potential employees, journalists, bloggers, and the general
public
12. Inbound can be understood in 3 ways
•Inbound as a philosophy
(Why)
•Inbound as Methodology
(How)
•Inbound as Tool set
(Playbook)
Methodology
13.
14. Inbound Outbound
Relies on earning people’s interest
and attention
Relies on pushing product to
the customer
17. Inbound Outbound
• Marketing seeks to educate and
entertain
• Marketing provide more value
• Powered by creativity, talent and
effort
• Marketing rarely seek to educate
• Marketing provide no or less
value
• Powered by Budget and repetition
18.
19. Awareness Consideration Decision
A potential buyer is just realizing a want or need for a product or service
Most potential buyers in the Awareness stage are seeking information to
answer questions or resolve pain points they may have
A few top-of-the-funnel content offers to consider:
Educational content in blog posts
E-guides and e-books
White papers
Industry research/analyst reports
20. Awareness Consideration Decision
is about a buyer’s evaluation of different methods that are available to them. At this stage,
you are still delivering critical, informative information to help your buyer make the best
possible decision
Examples of content offers you should provide to qualify your lead for the decision stage
Product comparison guides
Expert guidelines
Live interactions: podcast or video
Videos
21. Awareness Consideration Decision
Buyer has decided on a solution category. They have a strategy in place to
address their pain point, but are still deciding on a specific tool or vendor. A
buyer may spend significant time researching documentation, data, vendor
reviews, and other materials to make them feel confident about their
decision
Examples of decision phase
Vendor comparison
Product comparison
Product literature
Content offers at this stage may include vendor/product comparisons, case
studies, and free trials
22.
23. TTRACT ONVERT NGAGE ELIGHT
Stranger
s
Visitors Leads
Customer
s
Promoter
s
•Blog
•Social Media
•Call to Action
•Landing Pages
•Emails
•CRM
•Email
•Work flow
•Services
The Inbound Methodology
24. The Inbound is all about content
Blogs Photos & info
graphics
Videos Presentation
& eBooks
25. 1
2
4
3
The Inbound Funnel
Get Traffic
Get Leads
Get
Customers
Analyze
Create blog content, SEO, Promote it on Social
Media
Place call-to-Action throughout the web site
Send automated emails to drive them along the
buying cycle
Analyze the success of the awareness
campaigns
26. The Inbound Sales Strategy
Awareness consideration Decision
Stranger
s
Leads
Qualifie
d leads
Opportu
nities
Custom
ers
Identify Connect Explore Advice
31. 86
82
80
72
1
0 20 40 60 80 100
Friends and family
To stay updated
To connect with collegues and professionals
Entertainment
other
Why Social Media is used by Doctors?
25%
12%
13%6%
22%
22%
Various social media platforms used
Facebook Twitter Linked In Google Plus Whatsapp Youtube
32.
33. Inbound In Nut Shell
Marketing with a magnet,
not a sledge hammer..!!
