This document provides an overview of email marketing best practices. It discusses strategies for building email lists, segmenting lists, creating effective email content, testing emails, and measuring email campaign performance. Key recommendations include progressively profiling customers, using triggers to personalize messaging, testing one element at a time, and moving beyond open/click rates to measure behavioral outcomes. The document also includes industry benchmarks and lists tools to improve email marketing efforts.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
What Every Content Marketer Needs To Know About Content CurationShana Pilewski
Content curation has become the preferred strategy to attract and build long-term relationships with customers. This crucial and informative white paper demystifies content curation so that more marketers, like you, can save time and resources while leveraging "the noise" to generate meaningful customer engagement.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Integrated Marketing - Opportunities and Challenges in Modern MarketingJamie Martin
A presentation to Georgia Tech marketing students on definitions, tactics, advantages, and problems facing modern marketing programs that leverage digital media and analytics to improve the results of traditional media programs alone.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Content Marketing: A discussion about McGladrey's 300% increase in content pr...MarketingSherpa
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live.
Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Eric’s his team developed a content creation engine to drive increased thought leadership and lead generation.
They'll cover:
• How McGladrey increased its Web visits per month by 100%
• How Webb’s team created energy around content for subject-matter experts, who in turn, wanted to produce more content
• How writers' productivity tripled
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars
How To Use Online Search To Build Your BrandStukent Inc.
Dr. Debra Zahay Blatz shares her knowledge of growing brands using online search.
What you will learn:
- The customer life cycle.
- Practical branding tips.
- How consumers are purchasing products today.
- Different objectives your website should meet.
Plus much more!
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
What Every Content Marketer Needs To Know About Content CurationShana Pilewski
Content curation has become the preferred strategy to attract and build long-term relationships with customers. This crucial and informative white paper demystifies content curation so that more marketers, like you, can save time and resources while leveraging "the noise" to generate meaningful customer engagement.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Integrated Marketing - Opportunities and Challenges in Modern MarketingJamie Martin
A presentation to Georgia Tech marketing students on definitions, tactics, advantages, and problems facing modern marketing programs that leverage digital media and analytics to improve the results of traditional media programs alone.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Content Marketing: A discussion about McGladrey's 300% increase in content pr...MarketingSherpa
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live.
Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Eric’s his team developed a content creation engine to drive increased thought leadership and lead generation.
They'll cover:
• How McGladrey increased its Web visits per month by 100%
• How Webb’s team created energy around content for subject-matter experts, who in turn, wanted to produce more content
• How writers' productivity tripled
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars
How To Use Online Search To Build Your BrandStukent Inc.
Dr. Debra Zahay Blatz shares her knowledge of growing brands using online search.
What you will learn:
- The customer life cycle.
- Practical branding tips.
- How consumers are purchasing products today.
- Different objectives your website should meet.
Plus much more!
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metuVladas Sapranavicius
Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle.
Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
"Generating Lower Cost Leads With Social Media” offers advice on how B2B businesses can integrate social media as a lead generation tool into their business model. This presentation offers best practices for generating leads through social media and examines case study examples of how B2B marketers are using social media to generate leads.
Smarten up your social media & online marketing : 5 tips to improve your reach and engagement using automation and triggers
1) Get inspiration on how to plan, automate and measure your social media efforts
2) See how you effectively automate work processes for your online marketing
3) Get deep insight from a simple, yet successful use-case that anyone can implement today
Orador: Michael Leander - Markedu
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Similar to eMail Marketion Tips & Tactics - Online Retailer Conference 2015 (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Pieter S Verasdonck
10+ years of experience in Digital Marketing
Industries: Education, FMCG, Telco, Travel &
Tourism, Government, eCommerce & Retail,
Real Estate, Fashion, B2B Lead Generation and
even Gambling & Adult Entertainment.
Featured in:
• Smart Startups Magazine, Industry Expert
Roundup Blog Articles, SEMRush Webinars
• Spoke at: Numerous Meetups, SMX Sydney 2014
- Bootcamp & Advanced Online Marketing
Conferences (And now on Online Retailer)
20. “Segmented email campaigns produce 30% more
opens than undifferentiated messages.” - Onetate’s
Intelligent Email Marketing that Drives Conversions, 2012
“Email marketers estimate 30% of email revenue derives
from targeting to specific segments.” - DMA’s National
Client Email Report, 2013
Lists Segmentation
21. 1. Increase Open Rates
2. Increase Click-Through Rates
3. Increase Conversions
4. Decrease Unsubscribes
5. Avoid Spam Filters (Improve delivery rate)
6. Increase General Customer Happiness
Why Should I Bother
32. 2. What they’ve done: Past Behaviour,
Action Triggers
Event & Trigger Segmentation
“Event-triggered
campaigns
performed 5x better
than traditional batch
campaigns.” - Gareth
Herschel at Gartner
33. eMail Triggers:
1. Campaign
Response
2. Remailing
3. Content
Interactions
4. Non-activity
5. Major Events
6. One-Time Buyers vs.
Repeat Buyers
7. Anniversary
8. Replenishment Date
9. Cart Abandonment
42. 1. Automatically
recommended products
had 73% more clicks
than hand-selected
products.
2. Product
recommendations in
newsletters generated
46% more revenue than
handpicked products.
51. What to Test:
1. Subject line
2. From name
3. Day of the week
4. Time of day
5. Frequency
6. Mostly-images vs. mostly-text
7. Short copy vs. long copy
8. Links vs. buttons
9. Number of links
10. Unsubscribe at the top
11. First name personalization, in the subject line
12. First name personalization, in the email body
13. Animated gifs
14. Font colours
15. Font styles
16. Opt-down
17. Social sharing icons
18. Social connecting icons
19. Delivery by time zone
20. Call to action — number
21. Call to action — placement
22. Post-click landing page
23. Social proof
24. Tone — human vs. corporate
25. Copy length
52. 1. Start simple.
2. Test one element at a time.
3. Control for time of day and day
of the week.
Testing Tips:
55. Increasing Frequency
1. VIP customer events
2. Programme Your
Customers: Long-term
Selling
3. Lock In Sales In Advance:
Stock Reminder emails
4. Bounce Back Offers: Dates,
Events, Mile Stones
5. Loyalty Programs:
Members-only Offers
6. Price inducements for
frequency: % off for
volume
7. Endorse other products
or services: Cross Sell
8. A mid-job, next-job:
What Next
58. 1. Forget “batch and blast” technique.
2. Move beyond open & click-through rates
and move towards behavioural triggers.
3. Automate what you can and leave more
time for creativity and strategy.
4. Take deliverability seriously.
5. Measure your performance.
6. If you’re not testing, you’re guessing.
Summary:
Customized Tabs
Competitions & Social Media Specific Offers
Add Calls To Action To Posts
Whisper Codes
Customized Tabs
Competitions & Social Media Specific Offers
Add Calls To Action To Posts
Whisper Codes
Segments are used for:
- To pull targeted lists, and send different emails to each segment.
- To customize a single email for different segments using dynamic content.
Segments are used for:
- To pull targeted lists, and send different emails to each segment.
- To customize a single email for different segments using dynamic content.
Capture basic contact information on the first page of your site, and then ask for more information on subsequent pages.
When you recognize repeat Web visitors, ask for new information each time they fill out a form. With each completed form, you progressively add to their profiles.
Cons: https://econsultancy.com/blog/61911-the-pros-and-cons-of-a-facebook-login-on-ecommerce-sites/
Facebook Login Can Reduces Ecommerce Sales (VWO Case Study)
Accuracy of data
Loss of control
Some users don’t want everything to be connected
Some people don’t use Facebook
It doesn’t really simplify anything
Muddying your brand image
Added confusion
By paying attention to a user’s click path and transaction activity, you can make inferences about his demographics. For example, target gender based on whether a shopper visits the women’s section of the site or the men’s section. But be careful; your buyer might be shopping for a spouse, friend, or significant other!
Once customers have subscribed to your email marketing, invite them to your email preference centre, where they can customize their profiles and help you help them.
1) Target new campaigns based on how buyers have responded to prior campaigns. If a consumer always responds to content downloads but never to event invitations, stop targeting her for events. Instead, give her more content to download.
2) Remailing is like retargeting for email. With it, you give your original email a second chance by sending it again a few (3 to 5) days later, and perhaps with a different subject line, to contacts that did not open it. You could also resend emails to those who opened, but did not click, with a different call to action, or with altered content.
5) A travel company noticing that a particular customer travels to Paris every April can use transactional data to offer a related discount. Loyal customers require a different message than those merely sampling your goods. Out of all the choices they have, they’ve chosen your company not just once, but many times. Your loyal customers are also the people who with each transaction tell you they want you to succeed. Make sure they understand how important they are to you.
6) Target customers based on the anniversary of a purchase. Exactly one year after a customer makes her first purchase, she receives an email thanking her for being a loyal customer and offering her a 20% discount off her next order. Or sending a series of email reminders based on crucial dates: when to send invitations, when to think about wedding favours, and when to buy bridal party gifts.
9) Companies that sell consumable products can predict when buyers will run out by looking at typical usage patterns, and then send an offer to replenish in advance of the predicted date. Mapping customers’ buying cycles is a great tactic for small items, such as hearing aid batteries, as well as big-ticket items, such as car leases.
Reactivation
Major Event
1st Subscription
Anniversary / Birthday Event
Replenishment
Cart Abandonment
noreply@, sales@, marketing@ get picked up by spam filters and are far less personal
http://www.business2community.com/email-marketing/best-worst-email-subject-lines-2013-0646546#!CDaQ5
The results are clear: less effort and improved sales and user engagement.
The time to create a newsletter dropped by 30 to 90%.
When it comes to subject lines, boring works best. When you write your subject line, don’t sell what’s inside—tell what's inside. Read our study on writing effective subject lines.
If you want people to open your emails, you have to get past their spam filters first. Avoid using spammy keywords and phrases, and avoid using ALL CAPS or too many exclamation points!!! The best way to avoid spam filters is to learn how they work.
Too many hard bounces is a sign of an old, stale list. People change email addresses every few months. Make sure you keep in touch with your subscribers regularly (at least once a quarter), so they can stay on your list.
Soft bounces usually mean the recipient is “temporarily unavailable.” Maybe they’re on vacation, or their mailbox is full. You can keep those emails and try them again later, but MailChimp auto-cleans soft bounces after five failed campaigns.
Hard bounces mean an email address failed. Maybe it no longer exists, or maybe someone made a typo when they subscribed to a list. But hard bounces might also be spam filter —if you see an abnormally high number of bounces after a campaign, read your bounceback records for any messages or clues from spam filters. Here’s how to do that in MailChimp.
Abuse complaints happen when recipients click the “This is spam” button in their email programs. That usually means they don’t remember you. Make sure your “From” and “Subject” lines contain your company name, so your subscribers will instantly recognize you. Here are a few more tips for preventing spam complaints.
With this slide I’m violating all the rules of presentations….
Don’t start writing….I’ve done it for you.
With this slide I’m violating all the rules of presentations….
Don’t start writing….I’ve done it for you.
Test subject lines and headers first. It doesn’t take a lot of time or creative work to come up with a few simple variants, and the return can be significant.
If you test more than one element, you won’t be able to tell which variant drove the success.
If you’re testing other variants, then send on the same day and at the same time to eliminate the timing variant.
Test subject lines and headers first. It doesn’t take a lot of time or creative work to come up with a few simple variants, and the return can be significant.
If you test more than one element, you won’t be able to tell which variant drove the success.
If you’re testing other variants, then send on the same day and at the same time to eliminate the timing variant.
http://marketingwizdom.com/strategies/frequency
1) Begin to think of each email campaign you send out as part of an ongoing dialogue with each prospect. The way to keep the conversation going is to listen (how are recipients responding to the campaign), be relevant (what are their profiles and interests), and engage them in meaningful ways (if they visit your product page, your next communication should focus on products, not your blog).
2) The standard email success metrics are great, but explore all the valuable information available to you. After each email campaign, see where prospects went on your Web site, how often they visit, and whether there are new ways to think about how to segment your prospects based on the behaviours they exhibit.
4) Your creative strategies are no good if your emails can’t even get through to your prospect’s inbox. Use your email delivery platform to proof how your campaign will look in different email readers and identify if the HTML or content will cause trouble with spam filters before you hit “send.”
5) Email testing shouldn’t be difficult to execute or understand the results. Testing subject lines should be a standard process to optimize open rates, but try to incorporate A/B testing into your campaigns whenever you can. All you need is two versions of an image, a piece of copy, or a promotion, and you’ll be on your way.