The document discusses the construction and evaluation of a music video and promotional materials for a techno remix of the Super Mario Bros theme song. Key points: 1) The music video and promotional materials use conventions of real media products like logos, barcodes, and fonts to target a techno and gaming audience aged 12-19. 2) Feedback showed narrative scenes were preferred over performance, so the music video and cover include animated game characters and scenes from the video. 3) Research into techno music audiences found an interest in video games, so the music video links gaming and techno music through its animated story and characters. 4) New media like online surveys and sharing the video on YouTube