A2 Music Video Evaluation

1. A2 Media Evaluation By Stephen Dickens

2. 1.In what ways does your media product use, develop or challenge forms and conventions of real media products. Our media product uses conventions of real media by having a band performance then cut scenes of the band, but that is where we went off the track abit instead of having cut scenes where the band are doing something oblivious that the camera is there, our cut scene features our main singer Charlie walking down a street singing into the camera

3. Usually an indie band are all male but that’s how we stepped back from the general stereotype and convention by having two female band members, one on bass and the other of a guitar. Also like a typical indie band e.g. Metro station or the kooks our main character changed costume a lot which our choice and not because we filmed on a lot of different days, we thought it would add more variety to the music video.

4. 2. How effective is the combination of your main ancillary texts? I think through the ancillary tasks the DVD cover and the magazine add, we have been able to keep the indie theme going. By taking in to account the Mise en scene we looked at location, props and costume. In our ancillary tasks Charlie wore a simple shirt similar to his costume in the video which is just a typical indie outfit.

5. Having the access of photoshop has benefitted us a great deal because of the advanced technology we were able to make the final products look like genuine products of the media. We used the effect posterization to generate a visible link between the two tasks.

6. 3.What have you learnt from your audience feedback? Looking at our groups peer feedback we found a lot of positive feedback from One of our classmates groups, group 20. Group 20 liked some of the effects we used e.g. the multiple frames of the same shot and the writing around the main protagonist.

7. Even though it wasn’t said personally I got the impression that people thought we repeated some of the shots too many times. The cut scene where Charlie was walking down the street got abit repetitive and if effects weren't used I think that if this was being watched on MTV it would have been switched over.