The media product uses conventions of the band Enter Shikari by including imagery from a gig, clothing styles of fans, and enhanced lighting effects in the poster. The combination of the video, album cover, and poster work well together to portray the band's grungy yet light musical style. Audience feedback was important and led to changing the color scheme of the posters. Various media technologies were used in the construction, including a video camera, editing software, Wikipedia, and photos from friends. Planning, research, and evaluation were key parts of the process.