Uploaded byRanjit Achary
Nokia
Nokia is the world's largest manufacturer of mobile phones with 132,000 employees in over 120 countries. In 2010, Nokia had global annual revenue of over €42 billion and operating profit of €2 billion. Nokia held 23% of the global device market share in 2011, placing it third in the global smartphone market behind Samsung and Apple. In 2011, Nokia announced a partnership with Microsoft where all future Nokia smartphones will run on the Windows Phone 7 platform. This led to an 11% decline in Nokia's stock price and a 40% drop in profits, turning to an operating loss in Q2 2011. Nokia unveiled its first Windows Phone 7.5 devices, Lumia 710 and 800, in October 2011.
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Nokia
- 1. NOKIA By Ranjit Achary
- 2. FACTS 132,000 employees; 120 countries, Salesin > 150 countries; global annual revenue of over €42 billion and operating profit of €2 billion as of 2010 It is the world's largest manufacturer of mobile phones its global device market share was 23% in the second quarter 2011. Every major market segment and protocol, including GSM, CDMA, and W-CDMA In the global smartphone rivalry, Nokia held the 3rd place in 2Q2011, trailing behind Samsung and Apple
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- 4. Nokia & Microsoft On11 February 2011, Nokia announced a partnership with Microsoft where all future Nokia smartphones will be powered by the Windows Phone 7 (WP7) announced it would replace Symbian and MeeGo with Windows Phone 7. Decline in the stock price by 11% July 2010, drop in profits by 40%, which turned into an operating loss of EUR 487 million in Q2 2011 On 26 October 2011, Nokia unveiled its first WP7.5 powered handsets Lumia 710 and 800
- 5. N & Mcontd… reduce spending on research and development, instead refocusing on customizing and enhancing the software line for Windows Phone 7 Nokia's "applications and content store" (Ovi) will be integrated into the Windows Phone Marketplace, while Nokia Maps will be at the heart of Microsoft's Bing and AdCenter. Microsoft will provide developer tools to Nokia, to replace the Qt framework which will not be supported by Windows Phone 7 devices
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- 8. http://www.gartner.com/it/page.jsp?id=1622614 OS 2010 2011 2012 2015 Symbian 111,577 89,930 32,666 661 Market Share (%) 37.6 19.2 5.2 0.1 Android 67,225 179,873 310,088 539,318 Market Share (%) 22.7 38.5 49.2 48.8 Research In Motion 47,452 62,600 79,335 122,864 Market Share (%) 16.0 13.4 12.6 11.1 iOS 46,598 90,560 118,848 189,924 Market Share (%) 15.7 19.4 18.9 17.2 Microsoft 12,378 26,346 68,156 215,998 Market Share (%) 4.2 5.6 10.8 19.5 Other Operating Systems 11,417.4 18,392.3 21,383.7 36,133.9 Market Share (%) 3.8 3.9 3.4 3.3 Total Market 296,647 467,701 630,476 1,104,898
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- 10. Could Do Sub Brands NewBrands Repositioning
- 11. Sub brands Prestige andname of the parent brand Credibility has to be ensured Relations: endorser; co driver; driver/ descriptor Product brand and company as a brand Palm Top, Tablet, different products
- 12. “NO” New Brand price quality Confusing Return’sworth the risk Retailers – distribution networks
- 13. Repositioning Position - Everywhere Image – Common Phone Partners / Alliances - A. Design – Form, logos, colour B. Aesthetics – Body, screen C. Apps – Business and Functional Apps D. Hardware – Faster CPUs
- 14. Conclusion To increase marketshare and fight off competitions from samsung, apple, htc & other smartphone makers. Nokia needs to reinvent, reposition itself as a serious OS, design and innovation developer as in it did with N97.
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