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Vietnam Market Overview Q1 2013

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@imobi

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Vietnam Market Overview Q1 2013

  1. 1. insights@inmobi.com @InMobiwww.inmobi.com / /+3.372%Ad impressions onInMobi networkin Vietnam areon mobile websites.28%Ad impressions onInMobi networkin Vietnam areon mobile apps.Apple iPhoneSamsung Galaxy YApple iPadNokia classicNokia X2-01VIETNAM MARKET OVERVIEWHandset Share Of Impressions Manufacturer’s Share Of Impressions40.6% 7.4%Tablets andConnected DevicesSmartphonesMobileAppMobileWeb+13.0+ 2.030.1% 25.2% 15.5%AndroidNokia OS iOS-0.7+11.3+3.652.0%FeaturePhones–15.02.1%11.2%6.2%3.9%2.6%Android continues to growand is catching up withNokia in the OS raceDevice Share Of Impressions37% 28% 15% 3% 1%2%Others-6.1 +0.1 +3.6 -1.4 +0.0 +0.512%OS Share Of Impressions Key Insight for Q1 2013Q1 2013+ - Percentage point change since Q4 2012Q1 2013 Since Q4 2012Since Q4 2012Q1 2013 Q4 2012+ - Percentage point change since Q4 2012Q1 2013

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