This document provides 3 key ways for event venues and function centers to improve their online marketing presence. It recommends 1) optimizing the venue's website for search engines like Google to rank higher, 2) claiming listings on local directories and maps to be easily found online, and 3) engaging audiences through social media pages and blogs to drive traffic and interest. The document stresses the importance of the online presence as it is now a front door for attracting customers.

1. Latest Web
Marketing for
Functions & Events
Ken Burgin, ProfitableHospitality.com

2. ays to see a
differ ent w
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Recipe Person
Main Course
Barbeque
Dessert Person

3. Many club websites are
Disappointing

4. ncal l it:
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Brand
Sabotage

5. Your website is the
other front door

7. Search Engine
Optimisation - SEO

8. Dominate
Google’s Page #1

13. Now called Google Places

15. Get listed…
www.eatability.com.au
www.truelocal.com.au

31. www.MalenyManor.com.au

37. Facebook Page
Text

39. Add a Blog or
Online Diary

41. Fast easy blogs with www.Posterous.com -
just email pictures and a few words

43. Add your CV to Linkedin.com
– this ensures that a Google
search for your name will come
up the way you want it to!

44. Monitor...
Watch for mention of your name on the web…

45. www.eatability.com.au

50. Add a Directory of Local Attractions

51. www.ProfitableHospitality.com - online marketing resources