How to Leverage Blogging to Grow Your Business by Heidi Richards Mooney
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In this one hour blogging telecast, Heidi shares with the members of the Association of Image Consultants International how to use blogging to grow their business and their bottom lines including how to find great images, what to write about, guest blogging, marketing your blog and much more. Attendees will also receive a discount to the next blogging for business intensive workshop at www.CashingInOnBlogging.com
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How to Leverage Blogging to Grow Your Business by Heidi Richards Mooney
- 1. Getting Found Online: How to LEVERAGE Blogging to Grow Your Business & Your BOTTOM LINE! Presented by Heidi Richards Mooney Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 2. How to LEVERAGE Blogging to Grow Your Business DID YOU KNOW? Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 3. How to LEVERAGE Blogging to Grow Your Business Blogs Outrank Social Networks for Consumer Influence Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 4. How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 5. How to LEVERAGE Blogging to Grow Your Business Blogging is Powerful! Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 6. How to LEVERAGE Blogging to Grow Your Business http://www.escapefromcubiclenation.com/pamela-slims-blog/
- 7. How to LEVERAGE Blogging to Grow Your Business Blogging can get you Attention Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 8. How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 9. How to LEVERAGE Blogging to Grow Your Business http://newsmanager.commpartners.com/safwed1p/downloads/multicultural_nuptials.pdf
- 10. How to LEVERAGE Blogging to Grow Your Business Easy to Update and Change the Look!
- 11. How to LEVERAGE Blogging to Grow Your Business Blogging is Mainstream Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 12. How to LEVERAGE Blogging to Grow Your Business Blogging is Mainstream Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 13. How to LEVERAGE Blogging to Grow Your Business According to Pew Internet Research some 11 million Americans have created blogs and more than 27% of internet users visit blogs regularly.12% of internet users have posted comments or other material on blogs. And still 42% of internet users do not know what a blog is. Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 14. How to LEVERAGE Blogging to Grow Your Business Technorati, the authority on blogging states that there are a total of 138 million blogs in the blogosphere. Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 15. How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 16. How to LEVERAGE Blogging to Grow Your Business In this session, we will discuss Why Every Smart Business Owner MUST Regularly Blog and create New Content How you can Create a Following from your Blog AND more importantly Monetize your Blog HOW to Market your blog What you can do TODAY by adding this to your Marketing Tool Box ANSWER your blog Questions
- 17. How to LEVERAGE Blogging to Grow Your Business Wordpress.com vs. Wordpress.org Wordpress.com is FREE (cannot sell ANYTHING on .com) Wordpress.org is FREE but... you need a domain name and hosting plan You can promote ANYTHING on .org Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 18. So Why BLOG? • Blogging is easy to do • Blogging is FREE — or Really Cheap! • Blogging is real — authentic • Bogging builds credibility • Blogging builds your market • The MEDIA is Looking for YOU! How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 19. How to LEVERAGE Blogging to Grow Your Business So Why BLOG? Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 20. How to LEVERAGE Blogging to Grow Your Business So Why BLOG? Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 21. How to LEVERAGE Blogging to Grow Your Business Companies that blog have 97% more inbound links (HubSpot) Marketers who use blogs generate 67% more leads than those that do not (InsideView) 81% of U.S. online consumers trust information and advice from blogs (blogher) Once you write 21-54 blog posts, blog traffic generation increases by up to 30% (TrafficGenerationCafe) Articles with images get 94% more views (Jeff Bullas) A FEW STATISTICSA FEW STATISTICS
- 22. How to LEVERAGE Blogging to Grow Your Business MEET DARRAN ROWSEMEET DARRAN ROWSE Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 23. Darran Rowse, Problogger: Started as a Teacher Created a Blog about Photography Created a Blog about Blogging Quit his Teaching job Today 200,000 followers and Makes 6 figures! How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 24. How to LEVERAGE Blogging to Grow Your Business BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT
- 25. How to LEVERAGE Blogging to Grow Your Business BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT
- 26. BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT
- 27. How to LEVERAGE Blogging to Grow Your Business
- 28. How to LEVERAGE Blogging to Grow Your Business
- 29. How to LEVERAGE Blogging to Grow Your Business Grow Following - Monetize
- 30. How to LEVERAGE Blogging to Grow Your Business Keep it up to date! Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 31. What can you write about? • Lists • Share a Tip • Attend an event • The News How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 32. Share Tips How to LEVERAGE Blogging to Grow Your Business
- 33. The News How to LEVERAGE Blogging to Grow Your Business
- 34. Don't Like to Write? How to LEVERAGE Blogging to Grow Your Business
- 35. Getting People to READ Your Blog Email Signature File Subscription Understanding Readers Join a Blog Network RSS List Your Blog Other Bloggers List Your Blog with Technorati, et al How to LEVERAGE Blogging to Grow Your Business
- 36. Promote Your Blog - Subscription How to LEVERAGE Blogging to Grow Your Business
- 37. Promote Your Blog via Blog Networks How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 38. Promote Your Blog – Get Listed How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 39. Promote Your Blog – Social Channels How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 40. Promote Your Blog – Comment Strategies How to LEVERAGE Blogging to Grow Your Business
- 41. Promote Your Blog – Build Your Tribe How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 42. Promote Your Blog – Generate Buzz How to LEVERAGE Blogging to Grow Your Business SHARE YOUR BLOG ON SMALLER NETWORKS — QUORA, tumblr,Empire Ave Use IMAGES, AUDIO, VIDEO GUEST POST ON OTHER BLOGS BE DARING, Be CREATIVE! Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 43. Use Images! How to LEVERAGE Blogging to Grow Your Business Redheadmarketinginc.com/resource-of-the-day-free-stock-photo-graphic-sites
- 44. Use Images! How to LEVERAGE Blogging to Grow Your Business Redheadmarketinginc.com/resource-of-the-day-free-stock-photo-graphic-sites
- 45. Guest Post on Other Blogs How to LEVERAGE Blogging to Grow Your Business WEMagazineForWomen.com
- 46. Promote Your Blog – Be Daring! How to LEVERAGE Blogging to Grow Your Business
- 47. Promote Your Blog – Be Creative! How to LEVERAGE Blogging to Grow Your Business
- 48. Manage your blog and your time! How to LEVERAGE Blogging to Grow Your Business www.EditFlow.org Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 49. Making $$$ with Your Blog Sell Ad Space Be an Affiliate Turn Your Blog into a Book Sell Your Own Products How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 50. How to LEVERAGE Blogging to Grow Your Business Blogging takes time Network, Network, Network (use Social Media) Know Your Goals Spell Check/Grammar Help People — Quality Info, Share Life Lessons, Resources Respond to Comments Be Yourself BE A SUCCESSFUL BLOGGERBE A SUCCESSFUL BLOGGER
- 51. QUESTIONS??? How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 52. Send an email to heidi@redheadmarketinginc.com I will send you my special report: “30 Blogging Tips in 30 Minutes” I will also include a list of 30 things to write about one for every day of the month. How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 53. Our next blog workshop begins on Tuesday, January 20, 2015 from 7-9pm (Virtually) for 3 consecutive weeks @ 2 hours each week In this hands-on course you will learn: How to set up your blog and use it How to optimize it for the search engines How to create compelling content How to drive traffic to your blog How to make money with your blog! And More.... The class comes with a 60+ page workbook filled with ideas, tools and resources and you will also get monthly updates on new blog tools as I come across them. You also get the 15 session Blogging for Business Audio Program as part of your tuition and More than $800 in additional Bonuses! Plus you get an invitation to the private FB group and you receive regular updates via email AFTER you complete the course! How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 54. Special Association of Image Consultants Only $97! Regular $147! Save $50! Only 6 Spots Left... (Maximum class size 23 attendees) Go: www.CashingInOnBlogging.com Today! Use Code WECAI50 to save How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
- 55. My Contact Info: Heidi@RedheadMarketingInc.com 954.625.6606 RedheadMarketingInc.com How to LEVERAGE Blogging to Grow Your Business Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
Editor's Notes
- In 2005 Pam Slim started her blog, escape from cubicle nation, chronically what it was like to work for someone else – the day to day trials and trivialities that go with it. She got noticed by a publisher and was asked to write the book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur! In the spring of 2009 it was release and became a best-seller.
- Society o f American Florist writer Cassandra Foster, read my blog and then contacted me to do a story. She ended up doing a 3 page article, sent someone to my shop to photograph our work and staff and this is the result. From this article I received a call from a woman who was Japanese marrying a Catholic. She wanted us to do the floral décor because of what she read. A month later we got another call from a Christian woman marrying an American Indian who also wanted us to do the flowers. We can directly attribute more than $7500 in business from this one article.
- In 2008 I wrote this article about flowers and religion based upon my own research and our experiences with customers who placed orders for flowers to honor their religious traditions and beliefs.
- Here is my most popular blog BTW, I write 13 blogs and several others for clients WE magazine has some 200K visitors a month. 30+ on our editorial team More than 150 publicists, bloggers and media professionals send regular content to us for publication on WE Magazine for Women
- Here is my most popular blog BTW, I write 13 blogs and several others for clients WE magazine has some 200K visitors a month. 30+ on our editorial team More than 150 publicists, bloggers and media professionals send regular content to us for publication on WE Magazine for Women
- I took this screen shot on Friday and today we have 2467 facebook followers. I don't really promote our page but people find us. WE make money thru google adwords, advertising, product submissions and book submissions as well as bi-annual “contests” where we charge a fee to enter.
- Here is what our blog looked like in 2011 – it was the 3rd iteration since we started in 2006. Point out the 101 women bloggers to watch - #1 most read article with more than. I got the idea from visiting other blogs and noticing how “lists” seem to be some of the more popular posts with the highest amount of comments, social sharing and engagement. Originally I posted this on a blogger blog which I no longer maintain but is still out there and I even make money on it from the google ads. I posted 67 women bloggers, then 87, then 99 and eventually when I started this blog I transferred the concept to WE Magazine for Women. It is a great way to get traffic! We have received as few as 66 comments and as high as 250 comments. I calculate that for every comment we get we get 100+ visitors. Making this a really profitable strategy. This fall we are publishing our annual 101 women in ecommerce issue recognizing women from around the globe! It should reach close to a half million people.
- In the 15 audios I have interviewed Darran Rouse, Denise Wakeman, Liz Straus and 12 other top bloggers in the world. I interviewed Pam Slim for a Writing Series I did in 2012.
- The url is www.Cashinginonblogging.com