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How to  Dominate Google  –   Even if you don’t have a website! by Kathy Long Web Developer & Search Engine Optimist, Kat & Mouse
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Where is the best place to be? Answer: Organic Listings
#1 Way to Dominate – Organic listings Number 1 organic position gets  35%   of  ALL  the clicks on  the page!
#1 Way to Dominate – Organic listings Only 2-5% click on the PPC ads!   From Marketing Sherpa and Forester Research & Chitika ONLY 2 clicks!
So where are you?   Surveys show that 92.5% of adults said they research products online before buying them in a store.   If  you  aren't visible, your competitors certainly are.   So…
It’s time to let the cat out of the bag! How DO you dominate Google? We’ll start with the organic listings. Search on “La Jolla house painter” for the answer.
Organic Listing Opportunities #1.   Your website Lajollahousepainter.com WEBSITE
#1. Your website #2. Videos Organic Listing Opportunities VIDEOS Lajollahousepainter.com
#1. Your website #2. Videos #3. Podcasts Organic Listing Opportunities PODCAST Lajollahousepainter.com
#1. Your website #2. Videos #3. Podcasts #4. Articles Organic Listing Opportunities ARTICLE Lajollahousepainter.com
#1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite Organic Listing Opportunities MICROSITE Lajollahousepainter.com
#1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs Organic Listing Opportunities OFF-SITE BLOG Lajollahousepainter.com
#1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs Organic Listing Opportunities Lajollahousepainter.com All 10 spots!
#1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs #7. Directories Other Organic Listing Opportunities DIRECTORIES
#1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs #7. Directories #8. Products Organic Listing Opportunities PRODUCTS
#1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs #7. Directories #8. Products #9. Images Organic Listing Opportunities IMAGES
If you have a “property” that exists on the web, Google can potentially find it and show it on the first page…   if you’ve done your homework that is. Organic Listing Opportunities
First Step –  Keyword Research None of this will work without keyword research.   What keyword did La Jolla house painter optimize for?  Why?
What keywords were targeted here?
First Step –  Keyword Research Goal – Discover words your target market is using to find you. What your customers are saying is what is MOST IMPORTANT! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Google’s Keyword Research Tool to see what your customers are actually typing in:  Google “keyword tool” First Step –  Keyword Research Goal –Discover words your target market is using to find you. https:// adwords . google .com/select/ KeywordToolExternal
Find actual words people are typing in to find you. Use long-tail phrases to increase your odds of being  found and to narrow the competition.   First Step –  Keyword Research
Once you have your list of keywords you   use them to optimize EVERYTHING! First Step –  Keyword Research ,[object Object],[object Object],[object Object]
#1. Your website WEBSITE #1 in Google Organic Listing Opportunities ,[object Object],[object Object],2 Ways to Get Your Site to Climb in Google –
[object Object],[object Object],[object Object],[object Object],[object Object],Organic Listing Opportunities #1. Your website ON-site optimization -  Your goal is to tell Google what your site is about.
Organic Listing Opportunities #1. Your website OFF-site optimization The site with the most and BEST links will rank best. Ranking is 20-30% on page, 70-80% off. To rank you need the right links! Why? Because a link to your site  –  especially a link on your keywords – is a message to Google that you are cool and relevant.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organic Listing Opportunities #1. Your website
Organic Listing Opportunities #2. Videos ,[object Object],[object Object],VIDEOS #2, #3, #4, #8, #10 in Google
Organic Listing Opportunities #2. Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FREE Online  Video Production Animoto.com Screen Capture Instructional Videos Still Images with Voiceover and Music Stills video  example 1 2 3 1 2 3 4
Organic Listing Opportunities #2. Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VIDEOS #2, #3, #4, #8, #10 in Google Youtube automatically pushes to  Facebook profile and fan page!
#3. Podcasts Organic Listing Opportunities Videos can be repurposed into podcasts. PODCASTS PODCAST #6 in Google http://online. movavi .com/ libsyn .com  - 1-stop shop
Organic Listing Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#4. Articles  (also press releases) •  WebWire.com •  PRLeap.com •  PRWeb.com •  Free-press-release.com/ ARTICLE #7 in Google Avoid self promotion. Add link in your signature.
#5. Microsites Organic Listing Opportunities Microsites can be optimized for very specific keywords and keyword urls and  can gain visibility for keywords your website may be struggling with. Microsites also bring inbound links. However, don’t use these as DOORWAYS!!  goo .gl/QS7u MICROSITE #9 in Google.
#6. Blogs Organic Listing Opportunities Best to include blog  within your  own site  to attract inbound links. But, like articles,  you can have exterior blogs which then link to your site .  DON’T SPAM THOUGH! Submit to blog directories: ,[object Object],[object Object],[object Object],[object Object],MICROSITE #5 in Google. Include link to site.
#7. Directories Organic Listing Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Universal Business Listing   $30 a year DIRECTORIES #1, #5, #6, #7 in Google
#2 Way to Dominate – Local listings Thanks to Google Places Yahoo and Bing Local,  SOME LOCAL businesses don’t even need websites!   (Example: pizza parlors, grocery stores, office supply, hardware stores, etc.) GOOGLE PLACES
#3 Way to Dominate – Paid Ads Great way to get on first page until your other opportunities appear.  And  while paid ads might only get the fewest clicks… PAID ADS
#3 Way to Dominate – Paid Ads Good way to get website distributed  throughout Google’s ad network –   to   places your home page never goes!  PAID ADS
#3 Way to Dominate – Paid Ads ONLY 2 clicks! Plus, many people still  do click on them!   If your ad comes up 100,000 times, that’s 1,000 clicks!  And, remember, you only have to  PAY per CLICK! Make each click count with great landing pages that convert.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],= one of the ways to  dominate 1st page in Google.  So with one service, you can  potentially achieve 4 places on  the home page!
Organic Listings: Summary – Dominate Google with #1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs #7. Directories #8. Products #9. Images Local Listings: #1. Google Places #2. Bing Local Paid Ads: #1. Google Ads
So what’s your takeaway? If you were in a group of people being chased by a bear,  you only need to be 1 step ahead of the slowest person. Likewise,  you only have to be 1 step ahead of your competitor. So, don’t overwhelm yourself.  You don’t have to do it all.
Just don’t get left behind.
Kat & Mouse We’ll keep you a step ahead! www. katandmouse .com facebook.com/katandmouSEO Twitter #!katndmouse

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Dominate Google

  • 1. How to Dominate Google –   Even if you don’t have a website! by Kathy Long Web Developer & Search Engine Optimist, Kat & Mouse
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Where is the best place to be? Answer: Organic Listings
  • 7. #1 Way to Dominate – Organic listings Number 1 organic position gets 35% of ALL the clicks on the page!
  • 8. #1 Way to Dominate – Organic listings Only 2-5% click on the PPC ads! From Marketing Sherpa and Forester Research & Chitika ONLY 2 clicks!
  • 9. So where are you? Surveys show that 92.5% of adults said they research products online before buying them in a store. If you aren't visible, your competitors certainly are. So…
  • 10. It’s time to let the cat out of the bag! How DO you dominate Google? We’ll start with the organic listings. Search on “La Jolla house painter” for the answer.
  • 11. Organic Listing Opportunities #1. Your website Lajollahousepainter.com WEBSITE
  • 12. #1. Your website #2. Videos Organic Listing Opportunities VIDEOS Lajollahousepainter.com
  • 13. #1. Your website #2. Videos #3. Podcasts Organic Listing Opportunities PODCAST Lajollahousepainter.com
  • 14. #1. Your website #2. Videos #3. Podcasts #4. Articles Organic Listing Opportunities ARTICLE Lajollahousepainter.com
  • 15. #1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite Organic Listing Opportunities MICROSITE Lajollahousepainter.com
  • 16. #1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs Organic Listing Opportunities OFF-SITE BLOG Lajollahousepainter.com
  • 17. #1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs Organic Listing Opportunities Lajollahousepainter.com All 10 spots!
  • 18. #1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs #7. Directories Other Organic Listing Opportunities DIRECTORIES
  • 19. #1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs #7. Directories #8. Products Organic Listing Opportunities PRODUCTS
  • 20. #1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs #7. Directories #8. Products #9. Images Organic Listing Opportunities IMAGES
  • 21. If you have a “property” that exists on the web, Google can potentially find it and show it on the first page… if you’ve done your homework that is. Organic Listing Opportunities
  • 22. First Step –  Keyword Research None of this will work without keyword research. What keyword did La Jolla house painter optimize for? Why?
  • 23. What keywords were targeted here?
  • 24.
  • 25. Use Google’s Keyword Research Tool to see what your customers are actually typing in: Google “keyword tool” First Step –  Keyword Research Goal –Discover words your target market is using to find you. https:// adwords . google .com/select/ KeywordToolExternal
  • 26. Find actual words people are typing in to find you. Use long-tail phrases to increase your odds of being found and to narrow the competition. First Step –  Keyword Research
  • 27.
  • 28.
  • 29.
  • 30. Organic Listing Opportunities #1. Your website OFF-site optimization The site with the most and BEST links will rank best. Ranking is 20-30% on page, 70-80% off. To rank you need the right links! Why? Because a link to your site – especially a link on your keywords – is a message to Google that you are cool and relevant.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. #3. Podcasts Organic Listing Opportunities Videos can be repurposed into podcasts. PODCASTS PODCAST #6 in Google http://online. movavi .com/ libsyn .com - 1-stop shop
  • 36.
  • 37. #5. Microsites Organic Listing Opportunities Microsites can be optimized for very specific keywords and keyword urls and can gain visibility for keywords your website may be struggling with. Microsites also bring inbound links. However, don’t use these as DOORWAYS!! goo .gl/QS7u MICROSITE #9 in Google.
  • 38.
  • 39.
  • 40. #2 Way to Dominate – Local listings Thanks to Google Places Yahoo and Bing Local, SOME LOCAL businesses don’t even need websites! (Example: pizza parlors, grocery stores, office supply, hardware stores, etc.) GOOGLE PLACES
  • 41. #3 Way to Dominate – Paid Ads Great way to get on first page until your other opportunities appear. And while paid ads might only get the fewest clicks… PAID ADS
  • 42. #3 Way to Dominate – Paid Ads Good way to get website distributed throughout Google’s ad network – to places your home page never goes! PAID ADS
  • 43. #3 Way to Dominate – Paid Ads ONLY 2 clicks! Plus, many people still do click on them! If your ad comes up 100,000 times, that’s 1,000 clicks! And, remember, you only have to PAY per CLICK! Make each click count with great landing pages that convert.
  • 44.
  • 45. Organic Listings: Summary – Dominate Google with #1. Your website #2. Videos #3. Podcasts #4. Articles #5. Microsite #6. Blogs #7. Directories #8. Products #9. Images Local Listings: #1. Google Places #2. Bing Local Paid Ads: #1. Google Ads
  • 46. So what’s your takeaway? If you were in a group of people being chased by a bear, you only need to be 1 step ahead of the slowest person. Likewise, you only have to be 1 step ahead of your competitor. So, don’t overwhelm yourself. You don’t have to do it all.
  • 47. Just don’t get left behind.
  • 48. Kat & Mouse We’ll keep you a step ahead! www. katandmouse .com facebook.com/katandmouSEO Twitter #!katndmouse

Editor's Notes

  1. Now you’re probably thinking, if position 4 only gets 8% of the clicks, then I should get paid ads.
  2. What keywords were used here? Note the query, the url, and the results.
  3. Marketing department may not be generic enough nor speak the language of the general public. Journalists more in tune with the general public.
  4. Use longscabinet.com as an example. In the keyword tool. Use website content. You can also use Google Analytics to see what people are typing in to COME to YOUR SITE, but it doesn’t tell you all the ones you’ve missed!
  5. Use longscabinet.com as an example. In the keyword tool. Use website content. You can also use Google Analytics to see what people are typing in to COME to YOUR SITE, but it doesn’t tell you all the ones you’ve missed!
  6. Use longscabinet.com as an example. In the keyword tool. Use website content. You can also use Google Analytics to see what people are typing in to COME to YOUR SITE, but it doesn’t tell you all the ones you’ve missed!
  7. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  8. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  9. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  10. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  11. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  12. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  13. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  14. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  15. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  16. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  17. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  18. Why is the website number 1 here? More info, controlled info, structure, keyword inclusion, etc.
  19. Santa Clara    = Sugar Rhythm Dance DJ ServicesSugar Rhythm Dance 2832 Regnart WaySanta Clara CA 95051408-246-3668SugarRhythm@aol.com www. SugarRhythm .com
  20. Santa Clara    = Sugar Rhythm Dance DJ ServicesSugar Rhythm Dance 2832 Regnart WaySanta Clara CA 95051408-246-3668SugarRhythm@aol.com www. SugarRhythm .com
  21. Santa Clara    = Sugar Rhythm Dance DJ ServicesSugar Rhythm Dance 2832 Regnart WaySanta Clara CA 95051408-246-3668SugarRhythm@aol.com www. SugarRhythm .com
  22. Santa Clara    = Sugar Rhythm Dance DJ ServicesSugar Rhythm Dance 2832 Regnart WaySanta Clara CA 95051408-246-3668SugarRhythm@aol.com www. SugarRhythm .com
  23. Santa Clara    = Sugar Rhythm Dance DJ ServicesSugar Rhythm Dance 2832 Regnart WaySanta Clara CA 95051408-246-3668SugarRhythm@aol.com www. SugarRhythm .com