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Catching more seafood
sales!
Presentation Content
• About Blue Harvest
• Global Aquaculture
• Aquaculture in Australia
• Our clients farms
• Advantages...
About Blue Harvest
Blue Harvest is an Australian specialist seafood sales
and marketing agency, our clients are “best in c...
Global Aquaculture
• Aquaculture continues to
be the fastest growing
animal food-producing
sector in the world!
• Aquacult...
In 2011, world farmed fish production topped beef production
Aquaculture in Australia
1. Salmonoids
2. Bluefin Tuna (ranching)
3. Oysters
4. Pearls
5. Prawns
6. Barramundi
7. Abalone
...
Our Clients
• Farmed Prawns
• Crystal Bay Prawns
• Gold Coast Tiger Prawns
• Mission Beach Prawns
• Yamba Prawns
• Baby Sa...
About Prawn Farming
• Production Cycle
• Harvest – Post Harvest
• Domestication
• Environmental
• Inputs
• Outputs
About Barramundi Farming
• Production Cycle
• Harvest – Post Harvest
• Farming Methods
• Sea cage
• Ponds
• Recirculation
...
Blue Mussels
• Production Cycle
• Catch spat June - September 2013
• Seed out January – May 2014
• Harvest June 2014 onwar...
Blue Mussels – Continued
SA Seafoods have more leases
under production in the Spencer
Gulf than any other farm.
A large le...
Advantages of aquaculture
• Predictable products
• Uniform size
• Uniform quality
• Stable supply
• Stable pricing
• Scala...
Not all fish are the same!
Barramundi
• Fresh versus Frozen
• Wild caught versus Farmed
• Imported versus Australian
• Grown in Saltwater, Brackish o...
Empowering the chef!
• Know more about the
fish you are buying
• Demand quality from
your supplier
• Brand – your assuranc...
Some Ideas – Australian Aquaculture
• Steamed Blue Mussels
• Whole baby saltwater
barramundi
• Bucket of cooked
prawns
• W...
Example, baby barramundi
Example – Bucket of prawns!
Thank-you
Sam Gordon m: 0400 224 823
Sue Devlin m: 0421 725 337
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Spreading the Net to Catch More Seafood Sales

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Creative ways to increase seafood sales, boost profits and broaden the popularity of your bistro menu -- the menu doesn't need to be stock on fish & chips or salmon!

Published in: Education, Business, Technology
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Spreading the Net to Catch More Seafood Sales

  1. 1. Catching more seafood sales!
  2. 2. Presentation Content • About Blue Harvest • Global Aquaculture • Aquaculture in Australia • Our clients farms • Advantages of aquaculture • Not all fish are the same! • Empowering the chef! • Some menu ideas
  3. 3. About Blue Harvest Blue Harvest is an Australian specialist seafood sales and marketing agency, our clients are “best in class” catchers, growers and processors.
  4. 4. Global Aquaculture • Aquaculture continues to be the fastest growing animal food-producing sector in the world! • Aquaculture represented 47 percent of global food fish production in 2010! Source: FAO
  5. 5. In 2011, world farmed fish production topped beef production
  6. 6. Aquaculture in Australia 1. Salmonoids 2. Bluefin Tuna (ranching) 3. Oysters 4. Pearls 5. Prawns 6. Barramundi 7. Abalone 8. Mussels 9. Other i.e. Silver Perch, yabbies etc
  7. 7. Our Clients • Farmed Prawns • Crystal Bay Prawns • Gold Coast Tiger Prawns • Mission Beach Prawns • Yamba Prawns • Baby Saltwater Barramundi • Blue Mussels • Oysters - NEW • Antarctic King Crabs
  8. 8. About Prawn Farming • Production Cycle • Harvest – Post Harvest • Domestication • Environmental • Inputs • Outputs
  9. 9. About Barramundi Farming • Production Cycle • Harvest – Post Harvest • Farming Methods • Sea cage • Ponds • Recirculation • Environmental
  10. 10. Blue Mussels • Production Cycle • Catch spat June - September 2013 • Seed out January – May 2014 • Harvest June 2014 onwards Start cycle again………. • Harvest – Post Harvest • Meat Condition Index
  11. 11. Blue Mussels – Continued SA Seafoods have more leases under production in the Spencer Gulf than any other farm. A large lease area (208 hectares) gives SA Seafoods more options to harvest mussels with a consistently high Meat Condition Index (MCI). Denotes Boston Bay Mussel Leases Denotes Other Farms mussel leases Port Lincoln
  12. 12. Advantages of aquaculture • Predictable products • Uniform size • Uniform quality • Stable supply • Stable pricing • Scalability • Customisation • Communication & Planning
  13. 13. Not all fish are the same!
  14. 14. Barramundi • Fresh versus Frozen • Wild caught versus Farmed • Imported versus Australian • Grown in Saltwater, Brackish or Freshwater • Farmed fish can be grown in ponds, sea cages or recirculating systems • Stress during harvest • Post Harvest Handling – spiked, bleed, ice slurry etc • Texture • Flavour • Shelf life • Fillet recovery • Appearance
  15. 15. Empowering the chef! • Know more about the fish you are buying • Demand quality from your supplier • Brand – your assurance that you are getting the product you ask for!
  16. 16. Some Ideas – Australian Aquaculture • Steamed Blue Mussels • Whole baby saltwater barramundi • Bucket of cooked prawns • Whole raw prawn on the BBQ • Steamed Oyster
  17. 17. Example, baby barramundi
  18. 18. Example – Bucket of prawns!
  19. 19. Thank-you Sam Gordon m: 0400 224 823 Sue Devlin m: 0421 725 337

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