This document provides guidance on developing a marketing strategy. It suggests researching the best return on investment and target audience. The strategy should include building a database, setting goals, differentiating yourself, and understanding customers' real problems and needs rather than wants. The focus should be on delivering an excellent customer experience rather than just customer service. When communicating the strategy, consider the best way to communicate, what message to send, and how to engage customers through a clear call to action such as affiliate marketing.