The document discusses the importance of using phone images and photo-sharing platforms like Instagram and Pinterest for promoting events and sales in the hospitality industry. It emphasizes treating photos as social currency and provides strategies such as creating boards, using local hashtags, and inviting contributors to group boards. Additionally, it suggests enhancing engagement with competitions and tracking stats through tools like Statigram.

1. Using Phone images, photo sharing,
Instagram and Pinterest.
Photos are the new 'social currency', and there are
many ways they can promote events, activity and
sales at your venue...
Presented by Ken Burgin
www.ProfitableHospitality.com

2. Twitter 2,167,000
Pinterest 510,000
Instagram 1,469,000
LinkedIn 3,400,000
Facebook 12,000,000
Australia, Sept 2013

3. Celebrate the ‘small moments’
Link to your Facebook Page
Practice with 15 second videos
Snap the detail rather than the big scene
Excellent for competitions
Track with Statigram on the web
Use local #hashtags to connect with people
You can also upload from your phone

4. Create ‘boards’ on sport,
food, community events,
local area, history etc
Install a ‘bookmarklet’ in your browser
Become the local travel directory
Add ‘Pin It’ buttons to all web pages
Create ‘secret’ boards to share project ideas
eg new gym, furniture etc
>> Pinterest.com/about/goodies
Invite keen pinners to join a Group Board
Upload photos - add a link back to your website