Discover ways to get the right people to your website. This presentation covers SEO, Internet Marketing, web design and much more

1. 1
Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Win the Internet Marketing Game
Introduction to Online Marketing
View this presentation online at:
http://www.coryon.com/ignitor-fall-2016
Sierra Commons
Ignitor Course
Spring 2015

2. Can Online Marketing
Grow Your Business?

4. What is Marketing?

5. 5
Here’s What!
Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!

6. What is Online Marketing?

7. 7
Let’s Start with the Basics
• Start with a persuasive website
• Website visits from many sources
Search Engines (SEO)
Social Media
Pay for It – Facebook, Sponsored Search
Video
Email
Lots More Options
Promote in Social Media

8. Can you Simplify
Your Online Marketing?

9. Make a Plan

10. Start with Lessons from
Search Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest

11. 11
People are Searching for your Business…
Right Now!
What are Keywords?
The Exact Ways People Search Google
What are People Searching for?
Use the Google Keyword Planner
Also Check Out Google.com/trends
Ubersuggest.org is good too.
What are Target Keywords?
The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?
Create Keyword-Focused Landing Pages

12. 12
Look at Local (United States) Monthly Searches.
Download spreadsheet and edit in a spreadsheet program like
Excel. Create sheets for groups of related keywords.
Go back to Keyword Planner with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Keyword Research Best Practices
Login with an email address used for a
Google Adwords Account.
Look at related keywords then narrow
down searches.

13. Tools to Research Your Market:
Consume Social Content
Survey Your Market
Create Personas
Keyword Research
SocialMention.com
Research Competitors

14. 14
Google Places for Business
Google Maps Listing
Find your business on Google Maps search or
add your business to Google Local
https://www.google.com/business/placesforbusiness/
• Find your business and verify
• Edit your description
• Add a photos / videos, coupons
• Assign business categories
• Ask for reviews from customers
• Track your clicks
• Consider Google Adwords Express
Other sources for local listings – Bing Local Listing Center, Yext (for Yahoo), citysearch.com,
yelp.com, insiderpages.com, angieslist.com, MerchantCircle.com and more.

15. 15
Google+ Local
Claim your Local Search Listing
Main Factors for Better Ranking
• Claim your listing
• Customize your listing
• Address in the city of the search
• List in the right categories
• Number of citations
• Linking to your webpage
• Customer reviews
• Keywords in business name
and Places page
Go to http://moz.com/local-search-ranking-factors for more info

16. 16
Internet Marketing Resources
(Sorry for the small font)
Coryon.com Resources page
• Coryon.com/resources
• Training videos Coryon.com/video
Moz.com SEO for Beginners Guide
• moz.com/beginners-guide-to-seo
SEMPO Guide to SEO
• sempo.org/?page=seo_fundamentals
Discover what really works in optimization
• marketingexperiments.com
Online marketing magazines / articles
• practicalecommerce.com
• webpronews.com
• socialmediaexaminer.com/
SEO Glossary
• seoglossary.com/
Dive Deep = Moz.com article about Google Algorithm factors
• seomoz.org/article/search-ranking-factors
Nevada County Online – Video archive of local marketing presentations
• nevadacountyonline.com

17. 17
How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Social signals from popular social sites
Links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla

18. 18
Why does Google PageRank Matter?
It does matter, but it’s complicated…
• Key to Google figuring out which pages are important.
• How does your website do in the Google Popularity
Contest?
• PageRank not a reliable indicator…

19. 19
Link Quality depends on:
• Content of page – Is the link related, natural?
• PR of linking page (scale of 0-10)
• Keywords in links can help but be careful!
Google PageRank
PageRank reflects the quantity and quality of
incoming links. Links vote for better websites.
searchengineguide.com/orbidex/2002/0207_orb1.html
In a typical website the homepage
will have the most PR. As you go
deeper into a website the PR
goes down.

20. 20
Google PageRank
Logarithmic Scale
quicksprout.com/2011/08/31/does-google-pagerank-really-matter/

21. What is Content Marketing?

22. Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:

23. Blogging can be the Hub
of your Online Marketing

25. Brainstorm Topics (Oh no, it’s a spreadsheet)

26. Content Calendar (Oh no, it’s still a spreadsheet)

27. Guest Blog Led to Hundreds of New Signups
Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

28. Are you ready to stand out?

29. Target Your Market
Plan Content
Create Focus
Measurement
=
Simplified Marketing
The Big Picture

30. Don’t Get
Overwhelmed

31. Simplify
Your Marketing

33. 33

34. Go to Coryon.com to Learn More
View this presentation at: http://www.coryon.com/ignitor-spring-2015