Google and Google+
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This document provides an overview and information about optimizing websites for search engines like Google. It discusses how Google's search algorithm works and what factors like titles, headings, and social media signals influence rankings. It also covers the importance of Google+ for businesses and optimizing content for mobile searches, which are growing. Finally, it leaves time for questions and discussion.
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Google and Google+
- 1. &
- 2. Session overview • 4pm: Session 8: Google and Google+. Google keeps changing and growing - find out how to to promote your club and appear on Page 1 of an online search. Active use of social media is vitally important for a good Google ranking. Cal Tod - web strategist and Tim Gentle, Design Experts
- 3. About this session • Google and driving traffic from search • Google + overview • Why Google+ matters • Optimising you local search profile • Some other useful tips and tricks
- 4. Google’s market share in Australia?
- 5. > 90%
- 6. Percentage of Australian’s with a smartphone?
- 8. Percentage of smartphone owners that have used their phone to search for: - restaurants - pubs - bars?
- 10. Thinking like Google • Google is a relevance engine • Exists only to deliver you the most relevant pages on the web for your given query • Generates $1.2 million per employee by solving problems with smart programming • Ranking algorithm contains over 200 factors eg. Rank = (Title x 3) + (Text in links x 2) + (Main heading x 2) + etc. etc.
- 11. So what is SEO?
- 12. What we see
- 13. What Google sees
- 14. <title>
- 15. Meta description
- 16. <a href=
- 17. URL structure
- 18. <h1> & <h2>
- 19. <img alt=
- 21. The results
- 22. What Google takes away Title Text in links Sub-heading Body copy Main heading URL Social signals
- 23. Competing for a high rank • Going one better than the rest is all that matters • Comprehensive content • Regularly updated (monthly at minimum) eg. What’s on, New menu • Social signals – facebook, Twitter, Google+
- 25. Restaurant, cafe, steak, pizza, seafood or gym?
- 26. About Google+ • The new kid on the block in social • Driven by bringing social to other Google services Estimated 3.5 million Australian profiles but only 100,00 active visits per month (based one auto profile generation from gmail users and on the rise with Android activations) Source: Adcorp Jan 2013, Social Media News
- 27. Bringing social to utility
- 28. Google makes money when ads get clicked
- 32. So does social help rank?
- 33. …let’s not forget mobile optimisation
Editor's Notes
- Google is a relevance engine.It’s purpose is to direct users to the most relevant content on the web for their given search
- “Lazy webmasters don’t create good content and take shortcuts on alt text”“Lazy webmasters set and forget”“Lazy webmasters don’t create content that people like and share”