Purple Trout, LLC presentation on how businesses can increase sales, leads and website traffic in 2013. Tips included how to look at Google Analytics in a different way to uncover potential traffic possibilities; how to improve clicks, conversions and ROI in paid search (Google Adwords); how to improve your social media efforts in Facebook, Google+, Twitter, LinkedIn, YouTube and more; how to increase your SEO efforts for more effective results.

1. Increase Your Sales, Leads &
Traffic in 2013
Steve Phillips
Purple Trout, LLC
@purpletrout

2. Google Analytics
Spend time studying your traffic stats.
New Visitors
How did they find your website?
Referring websites?
Social Media?
Find opportunities!

3. New Visitors
Top 10
Keywords
New Visitors
Used (in
Google) to
find my
website!

4. More – New Visitors

5. More – New Visitors

6. Social Media
Quit ignoring it.
No more excuses.
Brand; customer service; solve problems; engage
Google+ (Google+ Local)
YouTube
Twitter
Facebook
Pinterest

7. Pinterest

8. Facebook

9. YouTube

10. Local Search

11. Paid Search (PPC)
Conduct a PPC audit.
Find out what’s not working
Can you fix it?
Win the small
Big battle!
battles now!

12. More - PPC
Break up Ad Groups with lots of keywords
Smaller groups; more focused
More keyword-driven
Ads are keyword specific
Landing pages are better

13. More - PPC
Test, Test, Test
Improve ads in Ad Groups

14. More - PPC
Pause keywords that do not produce
Improve your CTR
Retargeting / Remarketing
Good CTR, Conversions

15. More - PPC
Use Sitelinks

16. More - PPC
Consider A Mobile Campaign

17. SEO
SEO Audit
What’s not working & why?
Review targeted keywords
Write strong and unique Titles, Descriptions, etc.
Improve website page content
Write & publish blog posts each week
Write Articles, White Papers, Videos, Images

18. Content
Ranked No. 500 in Google on “watch repair”
Content on Home Page…first impression
Poorly written

19. More Content

20. “Sharing”
Social Media “sharing” badges on every page.
At the end of every blog post.
Make it easy for your readers to share.

21. Contact Us
Why is “Contact Us” a Page?
Shouldn’t Contact opportunities be on every page?

22. Link Building
Changed.
SPAM, junk links, paid links, exchanges, directories,
etc…most are no longer valid.
Consider guest blogging.
Press Releases
Writing articles (online trade magazines)

23. Questions?
Thanks for Attending!
Steve Phillips
Purple Trout, LLC
www.purpletrout.com
steve@purpletrout.com
(513)885-5000