2. INTRODUCTION
•Floriculture is the study of growing and marketing flowers and foliage plants.
•The annual domestic demand - growth rate = 25%.
• NER- agro-climatic advantage
rich genetic diversity.
3. STATUS (NER)
• Very little organized production
• Priority to Food based agriculture
• Low priority in terms of resource allocation.
• Area - 1173 ha
• Assam itself accounts for 55 per cent share.
• Organized sector commercial floriculture units –
ICL Flora Exotica, Guwahati,
Nana-Koo Agro Pvt. Ltd., Ziro-Hapoli
Oriental Orchids Ltd. (tissue culture unit), Imphal.
Zopar Export Pvt. Ltd
4. Sl. No. States
Area in ‘000 ha Production (loose in ‘000 MT and cut in lakh nos.)
2010-
11
2011-
12
2012-
13
2010-11 2011-12 2012-13
Loose Cut Loose Cut Loose Cut
1 Sikkim 0.2 0.2 - - 230 25.95 209.1 26.5 214.1
2 Assam - - 2 - - - - 11.7 3750
3 Manipur - - - - - - - - -
4 Nagaland - - - - 17 - 15.4 - 96.7
5 Mizoram 0.1 0.1 - - 162 - 349 166.8 605.2
6
Arunachal
Pradesh
1.2 1.2 - - 2860 - 2860 - 2860
7 Meghalaya - - - - - - - - -
8 Tripura - - - - - - - - -
Total (NER) 1.3 1.3 2 - 3269 25.95 3433.5 205 7526
Area and production of Flowers in NER
Source: National Horticulture Board, 2013.
5. Status of floriculture business in Sikkim
• Commercial Flowers:
Cymbidium Orchids
Carnation
Anthuriurm,
Gladioli
Lillium
Gerbera .
• Marketing channel –
not rigid
depends on villages to villages
grower collects the flower and supply it to market.
• Yearly revenue - Rs. 2,13,22,080 (Within Sikkim).
• Lilium, Carnation and Orchid >50 % of consumer rupee
•Gerbera, Rose and Alstromeria <50 percent share of consumer rupee.
6. Existing Agro-Marketing Associations
•North Eastern Regional Agricultural Marketing Corporation Ltd (NERAMAC) The
Sikkim Zonal Office is located at Tadong, Gangtok.
•Sikkim Marketing Federation (SIMFED): The Sikkim State Cooperative Supply and
Marketing Federation Ltd. (SIMFED) were established in 1984.
•The Denzong Agriculture Cooperative Society Ltd: It was formed during the year 1965
under Sikkim Cooperative Societies Act, 1955
Supply of Flower outside the State Yearly (Average of last five year)
Flower No. of Stem
Orchid 120000
Anthurium 110000
Gerbera 1200000
Alstromeria 50000
Carnation 50000
Source: Deptt. Of Horticulture, Govt. of Sikkim (October, 2014)
7. Corporate Involvement in Sikkim Floral Production
•In Assam Lingzey (East Sikkim), orchid nursery has been set up as joint venture
with Netsin Flora Firm and Department of Horticulture, Govt. of Sikkim.
•In Mazitar (East Sikkim), Florance Flora of Bangalore has joint venture with
Department of Horticulture for growing Anthurium.
8.
9. Status of floriculture business in Nagaland
• Exports - 50,000 to 60,000/day (fresh and dry flowers).
• Sale of flowers in Nagaland itself is very high —
Kohima -10 flower shops, Rs 10,000 worth of flowers on Saturdays/Shop
•Three companies involved in the floriculture sector of the state are - Zopar Export Pvt.
Ltd., Florence Flora and North Bengal Flori Tech.
• 2014-2015
Total harvest - 378 tonnes of flowers
Roses - 41.7 per cent of the total harvest
Annual turnover - US$ 3.2 million
• Niathu Gardens - 5000 stems of flowers /week to Delhi (Rs.15 to Rs.25)
10. Sl.No. Flower Area (m2)
Production (No. of
stems)
1 Rose 20200 2020000
2 Lilium 21600 1296000
3 Alstromeria 15000 1050000
4 Anthurium 24800 2480000
5 Gerbera 9800 882000
6 Orchid 5400 129600
Nagaland Total 96800 7857600
Area and production of flowers in Nagaland (2013-14)
Source: Deptt. of Horticulture, Govt. Of Nagaland, 2015
11. NARO KI
• Est. – 2010
• Proprietor - Ms. Watila Longkumer.
• Location - Purana Bazar, Dimapur, Nagaland.
• Sells locally grown and imported flowers (fresh and dried)
• Source of import- Shillong, Bangalore, Pune and Calcutta.
• Demand highest in Winter season
• Demand declines with the onset of March till August.
12. Flowers Price Quantity
Gerbera Rs 10 Per piece
Rose Rs 15 Per piece
Carnation Rs 15 Per piece
Chrysanthemum Rs 250 Per bunch
Anthurium Small- Rs 10
Medium- Rs 25
Large- Rs 30
Per piece
Orchid(dendrobium) Small- Rs 35
Medium- Rs70
Per bunch (also depends
upon the size and no. Of
flowers)
Baby’s Breath Rs 250 Per bundle
Seasonal statice Rs 150 Per bundle
Alstroemeria Rs 150 Per bundle
Leather leaf(fern) Rs 40 Per bundle
Price list of flowers in the shop:
16. Status of floriculture business in Mizoram
• Commercial cultivation:
Anthurium – 2002
Rose - 2006
Source: Dept. Of Horticulture, Govt. of Mizoram(2013)
Total Revenue: Anthurium -
Rose - Rs. 326,40,000/-
Sl.
No.
Name of flower Area (acres)
Production
(qtl)
Productivity
(qtl/acre)
1 Anthurium 82.5 90,75,000 1,10,000
2 Rose 22.5 108,20,000 4,80,888
3 Orchids 2.5 6,250 2,500
4 Others 215 215,00,000 1,00,000
TOTAL 322.5 414,01,250 6,93,388
Rs. 495,00,000/-
17.
18.
19. Marketing of Anthurium
•6.0 lakhs Nos. of cut flowers in being sold outside the state through Bangalore
based Ex-porter, viz ZOPAR Export Ltd., during 2007-2008
•The first export consignment of Anthurium cut flowers from Mizoram was
flagged-off on 23 rd August 2006 to UAE and after that to London, Japan and
Australia during 2007 and 2008 through ZOPAr Export Pvt. Lt
Marketing Channel
1. Producer - Marketing Agency (ZEP & ZAGS) – Retailers in Major cities
2. Producer – Anthurium Growers Society of Kolasib (AGSK) – Milan
Enterprise in Guwahati
3. Producer – Retailer – Consumer
20.
21. Status of floriculture business in Arunachal Pradesh
• Cymbidium – Rs 45 -120
•Dendrobium – Rs. 15-25
• Lack of market within the state
• All produce – by road – airport- graded – Exported to Europe, USA, Japan,
Singapore and Thailand
•Cymbidium - 10,000 to 20,000 produced only
•2003-2004 - a total of Rs. 93,705/- only earned as revenue by selling the orchids
produced at Orchid Research and Development Centre, Tipi.
• Marketing - Orchid Society of Arunachal (OSA)
22. Status of Floriculture business in Tripura
Sl. No Name of the Flower Area (in Ha) Production (Lac nos.)
1 Marigold 9.00 325.58
2 French Marigold 2.00 80.00
3 Cherri 2.00 80.00
4 Rose 1.00 0.08
5 Gladiolus 2.00 0.60
6 Tuberose 2.00 2.25
7 Gerbera 0.20 0.08
8 Anthurium 1.00 0.51
9 Orchids 0.50 1.65
10 Annuals 0.30 0.03
Total 20.00 490.77
Source: Deptt. of Agriculture, Govt of Tripura (2011)
• Area under floriculture 2009-10 > 108 ha (4.6 ha protected and 103.40 ha open
field)
23. Status of floriculture business in Meghalaya
Recommended ornamental crops
Orchids Chrysanthemums
Gerbera Carnations
Lilium Strelitzia reginae
Gladiolus Asters
Marigolds Statice
Gomphrenas Helichyrsums
Zinnias Roses
House plants.
Source: Dept. of Agriculture, Govt. of Meghalaya
25. Zopar Exports Pvt. Ltd.
• Share in NE Market – 60%
• Cold storages in the Northeast - 12.
• Retail outlet – Guwahati (1)
Meghalaya (5)
Mizoram (3)
Nagaland (2)
• Branch Office – 2 No. in NER (Shillong and Aizawl)
• Annual Turnover – Rs. 20 crore
26.
27.
28. MARKET INFRASTRUCTURE
• The market infrastructure in the NER is very poor.
• There are no integrated post- harvest management facilities,
collection centres or auction centres.
• In many states there is no retail markets for flowers
• The only active flower markets in the region are Sukreshwar
Ghat (Guwahati) and Ima Market (Imphal).
29. PROSPECTS
• APEDA has sanctioned Rs 7.65 crore exclusively for floriculture in NE states.
• Act East Policy
• Favourable Climate
STATES, POTENTIALAREAS AND FLOWERS RECOMMENDED
State Potential Areas Recommended Plants Recommended
Assam Guwahati Dendrobium, Rose, Tuberose,
Chrysanthemum, Anthurium
Hajo and Kulhati Gladiolus, Anthurium,
Tuberose
Nagaon / Sonitpur Rose, Gladiolus, Gerbera
Jorhat Rose
Silchar Gladiolus, Chrysanthemum
Dibrugarh Rose
Tezpur Rose, Gladiolus, Tuberose
32. CONCLUSION
•Diversities in topography
Altitude
congenial agro-climatic conditions
Fertile
well-distributed rainfall
• Large gap in demand and supply
• Availability of overseas market
Floriculture as a business is indeed flourishing in the NER, but has immense
scope for enlargement and further progress.
