The document outlines different marketing and communication techniques including personal selling, mass selling, sales promotion, and the AIDA model of attention, interest, desire, and action. It discusses personal selling as direct communication between buyer and seller using face-to-face contact, while mass selling communicates with large dispersed target markets using non-personal approaches like advertising. The document also mentions using marketing for college admissions to create awareness of benefits and pathways to higher education.

2. • To create awareness
• To Communicate with product

3. • Personal selling
• Mass selling
• Sales promotion

4. • Attention
• Interest
• Desire
• Action

5. • Direct communication between seller and
buyer
• face2face contact
• Usually use in colleges

6. • communicating with large numbers of
potential customers
• “non”-personal selling
• used when the target market is large and
dispersed
• Advertising is a form of Mass Selling

7. • Scholarship
• Facility
• Workshop

8. • Understand the benefits of a college
education.
• Learn the pathways to college.
• Learn how to prepare for college admission

9. Why Go To College?
• To have more job opportunities
• To broaden perspectives - meet new people
from diverse backgrounds, learn to be
independent

10. THANK YOU