1. Mexico & Ecuador
Best Sales and Marketing
Campaigns & Initiatives
Carolina P Brown – Latin America Marketing Manager

2. Promotional Ads w/ Product Usage
Suggestions
• Objective:
– Teach them about usage of the promotional items
– Focus on visual images and specific information
– Appealing and colorful according to the market’s culture
• Social Media Distribution: FB, VO, E-blast

3. Promotional Ads w/ Suggestions

4. Infographics
• Objective:
– Visual presentation to provide product’s knowledge
emphasizing the Seed to Seal process
• Amount of botanical needed to produce a bottle of oil
• Harvest time
• Distillation method
– Visual presentation to provide tips of how to use the
product
• Social Media Distribution: FB, VO, E-blast

5. Infographics

6. DIY – Product Usage
• Objective:
– Teach them how to incorporate YL products into their
everyday life.
• Social Media Distribution: FB, VO, E-blast

7. DIY – Product Usage

8. Motivational Ads
• Objective:
– Introduce blends in a creative way that will be compliant
with the country’s regulation.
– Play in words using the name of the product so it will
describe what the product will be used for.
• Social Media Distribution: FB, VO, E-blast

9. Motivational ads

10. Beauty School Workshops
• Objective:
– Hands on educational workshops taking to key cities to
promote growth and product knowledge
• Power Point Presentation for Trainer
• Summary flyer for attendees
– Business building presentation for distributors
• Available in VO

11. Beauty School Workshops

12. Beauty School Workshops

13. Additional Workshops

14. Workshops Kits

15. Workshop Event Invitation

16. Distributors Event Collateral

17. Corporate Event
• Objective:
– Launch new products and generate market growth
• Activities:
– Prelaunch marketing collateral
– Event planning (venue, agenda, speakers, presentations,
etc)

18. Corporate Events

19. Ads for Essential Rewards & Kits
• Objective:
– Incentivize Essential Rewards program
– Eliminating commitment fear
– Generate ER kits that will motive distributors to sing up
and maintain in auto- ship
– ER VIP is incentive program for maintaining a regular
autoship

20. Ads for Essential Rewards & Kits

21. Essential Rewards VIP Program

22. Recognition flyers
• Objective:
– Social media recognition
– Shareable media
– Personalized recognition with distributor picture for
everyone to distinguish who is advancing to higher ranks.

23. Recognition Ads

25. The Power of Marketing

26. THANKS!