This document discusses several campaigns conducted by BRIS, a Swedish organization that provides support services to children, including: 1. The Idolcard campaign, an annual campaign since 1998 where celebrities participate by providing a childhood photo and story to show children they are not alone. 2. Promoting the website barnperspektivet.se, which provides support for adults, through marketing campaigns in major newspapers and on Facebook with ads and status updates. 3. The BRIS Challenge, a fundraising competition where participants travel through Sweden inviting communities to raise the most funds for BRIS through their website and Facebook.

1. Campaigns/ New media
BRIS
CHI’s New Techs Group, Dublin, 2012-11-22/3

2. The Idolcard campaign
• Core & popular annual support services’
info/promotion campaign (since 1998)
– Children choose/ we ask national celebrities
– participate by childhood photo and narrative
– show kids they are not alone & everyone can
need someone to talk to
• Old media: The cards & posters

3. The Idolcard campaign (2)
• At www.bris.se
• Adds at fx FB, Dayviews
• Radio spot at Spotify

4. Promoting barnperspektivet.se
(TheChildPerspective.se; BRIS’ support site for adults)
• Marketing campaigns 3 weeks twice a year
– General message (all adults) vs targeted
• Major newspapers’ sites:

5. Promoting barnperspektivet.se (2)
• Facebook:
– Adds
– Status updates
• Wellknown, active bloggers (same target groups)
– Through their channels; for free
– Info mails, ask for help
– Good impact, win-win (BRIS good TM)
– Only text material

6. BRIS Challenge
• Fundraising campaign; competition – who
rises most funds for BRIS? Travel through
Sweden; inviting cities/ centres, communities,
shopping malls etc
Through
• bris.se
and
• Facebook

7. Campaigns/ New media
BRIS
CHI’s New Techs Group, Dublin, 2012-11-22/3
Thanks!
peter.irgens@bris.se