The document provides objectives and concepts for retailers. The objectives are to transform the customer shopping experience into a memorable one by providing excellent customer service, getting to know customers individually, and creating exclusive products. The concepts describe different retail strategies for different target customer groups, such as promoting online shopping for convenience, pre-selecting items, hosting home events for customers who like to see and try products, and offering special deals for customers seeking good deals.

1. Retailing
Objectives

2. your customers’
shopping
experience
Transform
memorable
experience
Create
our exclusive
products
Move
our partner
stores
Move

3. be a specialist
know your products very well
make smart product suggestions
sell the benefits
be a product-of-the-product yourself

4. be a friend
personalise your relationships
(every customer is unique... every customer special)
Listen… be sensitive to their needs
put their interest first
be honest... be trustworthy

5. be sharp
use selective
retailing concepts
match
to different target customers

6. Concepts
Retailing

8. • Show them the option
of shopping from the
comfort of their home
Show
the benefits,
the time savings,
the convenience,
the comfort
• Pre-select some items
for them
• Give them sufficient
information to make
quick purchase decisions

9. • Invite them for home events
eg: using Isotonix to make jelly, cocktails,
using Skintelligence Ph. normalizer for
hair volume
Love to
touch and
feel products
–
want choices
+ variety
• Share creative ways you
can use our products
• Sampling

10. • Inform them of special
deals/buys
bulk
purchases
bundle buys
for better
deals
• Customised package
• Give freebies

11. • Wants exclusivity Brand
your products
as exclusive,
unique and
special
• Invite/gather like-minded
people together
• Organise theme
parties

12. Thank you.