3. What is Media Planning
• A series of decision
involving the delivery of
message to the
audience
• Media Planning is the
are and science of
ensuring that the
advertisement the Client
want to place appear in
the ‘’Right Place and at
the Right Time”
7. MEDIA PLANNING BENEFITS
• Media Planning also that the message
appear at the right time, by understanding
the mindset of the target Audience
throughout the day “or” “week” the
message reaches them
9. BRAND
• A Brand is the idea “or” image of specific
product “or” service that customer connect
with identifying name, Logo, Slogan, “or”
design of the company
26. ADVERTISING THEORY
Consumer or buyer move through
when making a purchase.
1.Awareness
2. Knowledge
3. Liking
4. Preference
5. Conviction
6. Purchase
36. CREAT MEDIA PLAN
• MARKET ANALYSIS;
I am analysis more peoples not using jeans product in pakistan from
other country, Specially youths,
*OBJECTIVE;
Idea in my mind and i will target of youth peoples.
*IMPLEMENT;
I want for location advertising back ground mass youth peoples
Identify Where are more young peoples?
Parks, seeside,markets, or any other Large youth location __?
37.
38. • UNIVERISTY
I have identified mass young peoples
in university and collages males and
females
39. Pop Singer
• My advertising demand fulfill & create include
music in advertising, back ground Song & target
for youth peoples so that I am identifying best
pop popular Nazia Hassan
40. Low of Copy Right
• First pay amount / (Royalty)
Or permission from has or
her
• So I am taken permission to
relevant person if without
permission or without paid
royalty has or her person
clam media channel or has
advertiser agency
41. Slogan By Song
Denim Change your life style
Back ground Slogan
Nazia Hassan Song Targeted is Young &
beautiful peoples Song words is
“MAI JAWAA MAI HASEEN MERE PASS
KIYA NAHI HO HO HO>>>>”
