A presentation delivered at DITA Europe 2011 in the beautiful city of Prague. It is primarily about the methodological role that can be played by "content scenarios".
Every day technical communication teams are being asked to do something new. Given the rate of change that is apparent in the marketplace, and the expanding array of new devices and venues that will need to be supported, this trend will only accelerate. One question that comes up is how do teams explore the new publishing pathways so that they can determine what changes they will need to their overall content creation and publishing process. Join Intelligent Content thought leader Joe Gollner as he guides us through some proven steps in exploring new information products and refining content processes. In particular, this session will introduce the concept of a content scenario, a technique he has used for years to help organizations adapt their information product portfolios efficiently and effectively. As part of this session, Joe will introduce a public domain content scenario for helping projects to explore how DITA might be used to address certain types of new information product. Join Joe Gollner and Adobe product evangelist Maxwell Hoffmann for this practical session on how technical communication teams can handle the demands being sent their way.
Keynote presentation by Joe Deklic, VP Strategic Investments, Cisco Canada at the Association of Strategic Alliance Professionals (ASAP) Toronto chapter event "Build, Buy or Ally: Partnership Models for Enterprise Growth" on November 12, 2010
Like everyone else, we are prone to see the approaching new year as an opportunity to reflect and make promises to be better yet. But the pressure is even greater for us, since our whole field is about eflection and change! So whether you are a novice trying to get started, an accomplished consultant hoping to expand your work, or a seasoned practitioner seeking the capstone to a long career, let's take the time to look at how we all can advance our practice.
Building on 35 years of experience with hundreds of client engagements, Jerry Talley will suggest some of the road maps we all can use to move along in our journey to becoming the consultant we want to be. We will (1) enumerate the elements of a successful consulting practice, (2) define the essential activity that distinguishes consulting from simple expertise, (3) map out the whole field of OD, and (4) identify the typical areas and patterns for professional development. In short, figure out where you are...and where you could be in 2013.
Bio: Jerry L. Talley was one of the founders of SBODN in 1987. His 35 years of consulting has spanned over 350 engagements with clients from public sector, for profit, and not-for-profit ventures. He has worked in high-tech, manufacturing, hospitality, pharmaceuticals, publishing, entertainment and broadcasting, the military, health care, public utilities, construction, aerospace, higher education, banking and finance, foods, and major consulting houses.
Jerry also runs a small group for aspiring consultants hoping to raise the quality and quantity of their practice.
Prior to starting his consulting practice, he taught for 18 years at Stanford University (the source of his PhD). He also had a practice as a licensed Marriage and Family Therapist.
Every day technical communication teams are being asked to do something new. Given the rate of change that is apparent in the marketplace, and the expanding array of new devices and venues that will need to be supported, this trend will only accelerate. One question that comes up is how do teams explore the new publishing pathways so that they can determine what changes they will need to their overall content creation and publishing process. Join Intelligent Content thought leader Joe Gollner as he guides us through some proven steps in exploring new information products and refining content processes. In particular, this session will introduce the concept of a content scenario, a technique he has used for years to help organizations adapt their information product portfolios efficiently and effectively. As part of this session, Joe will introduce a public domain content scenario for helping projects to explore how DITA might be used to address certain types of new information product. Join Joe Gollner and Adobe product evangelist Maxwell Hoffmann for this practical session on how technical communication teams can handle the demands being sent their way.
Keynote presentation by Joe Deklic, VP Strategic Investments, Cisco Canada at the Association of Strategic Alliance Professionals (ASAP) Toronto chapter event "Build, Buy or Ally: Partnership Models for Enterprise Growth" on November 12, 2010
Like everyone else, we are prone to see the approaching new year as an opportunity to reflect and make promises to be better yet. But the pressure is even greater for us, since our whole field is about eflection and change! So whether you are a novice trying to get started, an accomplished consultant hoping to expand your work, or a seasoned practitioner seeking the capstone to a long career, let's take the time to look at how we all can advance our practice.
Building on 35 years of experience with hundreds of client engagements, Jerry Talley will suggest some of the road maps we all can use to move along in our journey to becoming the consultant we want to be. We will (1) enumerate the elements of a successful consulting practice, (2) define the essential activity that distinguishes consulting from simple expertise, (3) map out the whole field of OD, and (4) identify the typical areas and patterns for professional development. In short, figure out where you are...and where you could be in 2013.
Bio: Jerry L. Talley was one of the founders of SBODN in 1987. His 35 years of consulting has spanned over 350 engagements with clients from public sector, for profit, and not-for-profit ventures. He has worked in high-tech, manufacturing, hospitality, pharmaceuticals, publishing, entertainment and broadcasting, the military, health care, public utilities, construction, aerospace, higher education, banking and finance, foods, and major consulting houses.
Jerry also runs a small group for aspiring consultants hoping to raise the quality and quantity of their practice.
Prior to starting his consulting practice, he taught for 18 years at Stanford University (the source of his PhD). He also had a practice as a licensed Marriage and Family Therapist.
How to define UX objectives and goals using a "lean" six sigma approachnikki tiedtke
High level presentation held at a UX meeting in Berlin at 4. April 2011 for immobilienscout24.de, xing.de and otto.de to present the "operational excellence" approach at eBay and how a UX manager / consultant could use that for (agile) project kick-offs.
As marketers discover that production costs are consuming too much of their digital marketing budgets, they seek solutions. Deliver, which is the global digital production agency for WPP, presents the business case for digital production offshoring.
Webinar | Make vs. Buy
When: Thursday, November 12th, 2009
Featured speaker: Brian Wood, VP Marketing, Continuous Computing
Sponsors: Continuous Computing, GoAhead, and Wind River
Tech Connect is a leading Global Business Collaboration solution provider company headquartered in Delhi (Noida) with operations in 11 cities across India and having overseas presence in Hong Kong and Singapore. The company offers all kinds of Professional Audio Visual equipments having specialization in Business Collaboration & Audio-Visual solutions.
Tech Connect delivers tailor made integrated communication solutions for Board - Rooms / Conference Rooms, Training facilities, Customer Experience Centers, Network Operating Centers (NOC).
Tech Connect has been ranked amongst the top three best performing AV companies in India.
Our Clients - RBS, Airtel, Adobe, Coca Cola, Larsen & Toubro, Genpact, TCS, etc.
Our Associates - Kramer, Crestron, CISCO, Polycom, Harman, Biamp, etc.
This is a presentation I gave at the October 2007 Enterprise Architectures Conference. The presentation covers approache sto developing multi-year roadmaps for implementing business strategy.
Presentation given at the kickoff of the Intelligent Content 2011 conference in Palm Springs (16-18 Feb 2011). Discussed some of the issues and principles that should be observed when implementing an Intelligent Content Solution. These slides have been slightly augmented over those that were given at the event - with some material being added to make the slides more self-supporting.
How to define UX objectives and goals using a "lean" six sigma approachnikki tiedtke
High level presentation held at a UX meeting in Berlin at 4. April 2011 for immobilienscout24.de, xing.de and otto.de to present the "operational excellence" approach at eBay and how a UX manager / consultant could use that for (agile) project kick-offs.
As marketers discover that production costs are consuming too much of their digital marketing budgets, they seek solutions. Deliver, which is the global digital production agency for WPP, presents the business case for digital production offshoring.
Webinar | Make vs. Buy
When: Thursday, November 12th, 2009
Featured speaker: Brian Wood, VP Marketing, Continuous Computing
Sponsors: Continuous Computing, GoAhead, and Wind River
Tech Connect is a leading Global Business Collaboration solution provider company headquartered in Delhi (Noida) with operations in 11 cities across India and having overseas presence in Hong Kong and Singapore. The company offers all kinds of Professional Audio Visual equipments having specialization in Business Collaboration & Audio-Visual solutions.
Tech Connect delivers tailor made integrated communication solutions for Board - Rooms / Conference Rooms, Training facilities, Customer Experience Centers, Network Operating Centers (NOC).
Tech Connect has been ranked amongst the top three best performing AV companies in India.
Our Clients - RBS, Airtel, Adobe, Coca Cola, Larsen & Toubro, Genpact, TCS, etc.
Our Associates - Kramer, Crestron, CISCO, Polycom, Harman, Biamp, etc.
This is a presentation I gave at the October 2007 Enterprise Architectures Conference. The presentation covers approache sto developing multi-year roadmaps for implementing business strategy.
Presentation given at the kickoff of the Intelligent Content 2011 conference in Palm Springs (16-18 Feb 2011). Discussed some of the issues and principles that should be observed when implementing an Intelligent Content Solution. These slides have been slightly augmented over those that were given at the event - with some material being added to make the slides more self-supporting.
This presentation shows how Value Engineering can reduce waste in the product development and design process by eliminating the waste of false starts and insuring functions and requirements are understood upfront in the design process.
What is the Value of Architecture. Andrew L Macaulay. Global Head of Architects Community. March 2006. In collaboration with. Microsoft Architect Insight ...
Business Event Driven Architecture & Governance in ActionHostedbyConfluent
"Event-Driven Architecture is the only way to achieve resilient scalable reactive systems. It enables loose coupling, drives autonomy for the dev teams, and is the key to digital business behaviour monitoring.
But how do you implement EDA the right way? And make sure that it keeps being implemented the right way?
At Current 2022 there was a talk from Confluent explaining the value of a COE (Center of Excellence).
However, in this talk, We’ll be sharing several experiences in setting up a COE for large industrial companies, insurance and logistic environments.
From setting up a strong foundation, defining event designs, best practices, and principles to the guidance of development teams. The COE brings business and IT together to ensure EDA is set-up and used correctly, but also to identify and capitalize on new opportunities that automatically arise from using EDA.
Using several real life experiences (AXA Belgium, Engie, Nike, ...)"
Guiding companies and organisations through the strategic management of technology within tough economic times whilst establishing a sound relationship between the business and IT.
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)Joe Gollner
Touching on Digital Transformation, the economics of content, and the history of the content industry, this presentation concludes with a Content Manifesto - seven declarations that define how we, as an industry, should be talking about our work. At one and the same time, this talk is both traditional and radical. If the content manifesto is genuinely adopted then the implementations are massive as are the opportunities.
The Economics of Content (October 2019)Joe Gollner
Virtual Presentation delivered at Lavacon 2019. A bit of a deep dive into some fundamental questions around the nature of the content industry and some of the challenges it has historically faced. In order to stave off depression, it ends with a more positive "Content Manifesto" that declares what needs to be done to redress some of the observed problems in the content industry. Relevant to content management and to open content standards like DITA and XML.
So You Want a CMS (Gnostyx Workshop Lavacon 2016)Joe Gollner
A half-day workshop held at Lavacon 2016 in Las Vegas. A relatively thorough introduction to a proven way to acquire a content management system as part of an overall content solution. Leans towards a more formal approach to selecting and validating a CMS platform than is usually followed. The approach has been proven to be effective in numerous circumstances but is especially valuable when the content infrastructure being selected will play a broad role within an enterprise environment.
Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)Joe Gollner
A blast from the past - a talk I gave at Documation 1999 entitled "Managing Knowledge in the Fractal Enterprise". Interestingly, the themes touched on in this presentation have proved resilient and useful in all the years since. If anything, the ideas seem closer to the mark today than they did 20 years ago!
A presentation given the Center for Information Development Management (CIDM) Content Management Strategies and DITA conference in San Diego 2017. This talk looked at DITA in context of Digital Transformation - so as to consider what this new and changing context means for DITA and what it is that DITA can contribute that is both needed and unique.
Engineering Content: The Discipline of Designing Future-Ready ContentJoe Gollner
A session delivered at Spectrum 2017 at the Rochester Institute of Technology for the STC Rochester Chapter. It pulls together many years of reflection on what really works when it comes to designing content management and publishing systems - and why this has become so important amid the changes wrought by Digital Transformation.
Brave New World of Technical CommunicationJoe Gollner
Keynote address at the 2017 Spectrum conference delivered at the Rochester Institute of Technology for the STC Rochester Chapter. Looks at how the work of technical communication must change in the light of Digital Transformation.
Digital Transformation and the Business of Content (May 2017)Joe Gollner
This talk was delivered as the opening keynote for the virtual track at Lavacon Dublin 2017. It's primary intent is to explore the implications of Digital Transformation for Profession Communicators and for the Content Standards and Technologies that they use.
Three case studies that showcase the central importance in Content Management projects of jumping in with both feet, getting up close and personal with your content, and adding new value.
CALS and Canadian Government Acquisition 1994Joe Gollner
This is a paper written for, and presented at, CALS Europe 1994 in Paris. It outlines how the principles, and in some cases the technologies, of the Continuous Acquisition and Lifecycle Support (CALS) initiative were applied to complex custom procurement within the Canadian Federal Government.
Coordinating SGML Projects to Maximize Corporate Benefits was the original title from this 1995 article. Although it hails from the past, its lessons for markup technologies, the management of standards, and the handling of corporate politics still ring true. It also showcases how common forces drove the emergence of practices that we now see in the Darwin Information Typing Architecture (DITA).
Information 4.0 for Industry 4.0 (TCWorld 2016)Joe Gollner
An annotated version of a presentation delivered at TCWorld 2016 in Stuttgart, Germany. Explores the concept of Information 4.0 and Content 4.0. Builds connections to the Semantic Web, Internet of Things, Cognitive Computing, and Big Data.
A talk delivered at the Center for Information Development (CIDM) Best Practices conference held in Santa Fe, New Mexico, in September 2016. It is a treatment of the idea of Content 4.0 that focuses on the real implications that come with operating at the higher levels of content practice (3.0 and 4.0).
The Changing Face of Publishing (October 2012)Joe Gollner
A presentation made to the Canadian Heritage Ministry on the changing impacting publishing at this time. Complete with a somewhat jaundice view on how well most publishers are adapting. It comes from 2012 which feels like a long time ago but the presentation doesn't really call for much updating.
This session explores the ways in which Content 4.0 can be a useful way to understand the direction that content is going. It proceeds by looking at what content must be like in order to keep up with Industry 4.0. This session was undertaken at the invitation of Tom Aldous of The Content Era.
A bit of a retrospective. Back in the spring of 2005, I delivered this presentation at a Defense Software Symposium. The idea was that if we manage the knowledge behind a software system properly we can create, integrate, manage, and evolve that software far more effectively than we have in the past. This discussion proceeded with reference to very large and very complex software engineering and integration projects.
This talk was delivered at DITA Europe in Munich Germany. It explores the business and management considerations that apply to the deployment of DITA-enabled solutions that break out beyond the traditional technical documentation focus. Appropriately, the guiding theme for the presentation is drawn from Don Quixote.
Practical Steps Towards Integrated Content Management (Nov 2015)Joe Gollner
This talk was delivered at TCWorld 2015 in Stuttgart Germany. It explores ideas initially touched upon in a talk at the Information Energy event in Utrecht.
This is the Extended Edition version of the keynote presentation delivered at Lavacon 2015 in New Orleans. It tackles some key concepts and principles that will drive a grounded Content Strategy and its implementation.
Integrated Content Management - Information Energy 2015 KeynoteJoe Gollner
The opening keynote at the 2015 Information Energy conference convened in beautiful Utrecht in the Netherlands. A talk that explored how the various content management disciplines can come together to help organizations to leverage their content more effectively and to improve their overall performance.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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2. What is a Content Scenario? In a Nutshell
Example of a Content Scenario:
A series of individual user stories, interchange events & rendition processes
that combine into a meaningful business activity
1. Engineering provides material in MS Word
2. MS Word is transformed into XML
Engineering
Suppliers 3. XML is exchanged with Suppliers
4. XML input is returned from Suppliers
5. Authoring works with XML sources
6. Authoring produces publications modules
7. Modules exchanged with Translators
Authoring Translation
8. Some content provided to Marketing in MS Word
9. Marketing produces sales support tools
10. Sales support tools provided to Resellers
11. Sales support tools provided in MS Word
12. Publication content also provided as dynamic web
Marketing Reseller
13. Publications also provided as PDF Manuals
3. Content Scenarios for DITA Solutions: Topics
The Stark Reality
of CM Projects
The challenge of delayed benefits
Challenges Specific
to DITA Projects
Introducing Content Scenarios
Definition
Origins
A Case Study
Content Scenarios & DITA
Conclusions 1920
4. Franz Kafka – Technical Communicator
1883 – 1924
Prague native
One of the most unique
writers in any language
(he wrote in German)
Worked as a civil servant
for the Workers’
Accident Insurance
Institute
Wrote & illustrated works
on safety & other topics
5. The Stark Reality of Most CM Projects
Typical Content Management Investment Curve
Cost
Aggregate Cost Productivity Gains & other benefits
begin to offset aggregate costs
between 18 and 24 months after
project initiation (in better cases)
Expenditures
Gain
Time
Offset
Productivity Hit
Typical CM project requires modernization
re-investment between 48 and 60 months
Productivity after project initiation – meaning the overall
investment is never offset
6. The Trouble with Content Management
Content Management can be expensive
Licensing costs are often high
Customization costs are substantially greater (× 5)
Impacts on team members can be substantial
Infrastructure costs can be very significant
Content Management provides general benefits
Largely focused on “contingent benefits” in the background
• Risk reduction
• Improved information discovery & reuse
• Streamlined workflows (e.g., translation process facilitation)
New services must be deployed to deliver concrete benefits
7. The Challenges with DITA Solutions
The Attraction of DITA is its perceived Simplicity
Standardized markup practices led to better tool support
• DITA Open Toolkit
• Commercial products
The Reality of DITA is its Sophistication
Among the strengths of DITA is its extensibility
Leveraging sophisticated features always comes at a cost
Many DITA Projects get caught between these poles
Pursuing the simplicity of DITA to streamline deployment
Leveraging extensibility to address unique needs at a cost
Implementations begin to struggle under the tension
8. The Promised Land of Content Management
Preferred Content Management Investment Curve
Cost
Reduced expenditures & productivity hit
plus accelerated gains begin to offset
Aggregate Cost aggregate costs in less than 12 months
(or sooner)
Expenditures
Gain
Time
Productivity Hit Offset
Flexible architecture supports
Productivity continuous evolution instead of cyclic
re-investment in modernization – with each
evolutionary step being self-funded
9. How do we get there? Content Scenarios
Is it possible that there is a Magic Bullet?
No, not really. A successful solution still needs a lot of work
However, there are best practices that can help
Content Scenarios may be the most persistent best practice
Content Scenarios – A Definition
Content Scenarios are functionally realistic illustrations of
content resources and process steps that can be used
throughout the content solution lifecycle to maximize
investment effectiveness
Short form: End-to-end business demonstrations that
showcase how content solutions make things better
10. The Anatomy of a Content Scenario
What makes up a Content Scenario
Functionally realistic content examples
• Assembled from real documentation
• Sensitive details removed
• Support a coherent & compelling story
Content scenarios are
Content & process models content strategies
Background information about you can drive (or kick)
• Business context
• Key users & stakeholders
• Critical requirements
Demonstration scripts for key process steps
Reference implementations for key process steps
11. The Origins of Content Scenarios
Roots extend back to the early 1990s
Defense use of standards for complex documentation
Normal approach to designing & deploying
standards-based applications was shown to be flawed
• Defining content models with inadequate contextual information
led to problems in prioritizing development & containing costs
• Investing heavily in technical platforms did not deliver many
benefits & this led to problems in maintaining project funding
• Impact of new technologies on business practices led to
unforeseen consequences & this led to expensive scope changes
Content Scenarios emerged because projects needed to:
• Accelerate the exploration of business impacts
• Validate needs & priorities before major investments were made
12. The First Step towards a Content Scenario
The First Step is a Humble One
Functionally realistic content instances
• Demonstration content
• Illustrating the most representative content and processes
• Supported by web-friendly media resources
Business Demonstrations
• Scripted scenarios for demonstrating business events
• End-to-End demonstrations of new capabilities & benefits
• Compelling to business executives & stakeholders
Let’s Take a Look
Anything is better than
• A garage, a snow shovel, or a bicycle
13. The Uses of Content Scenarios
Content Analysis tool
One way to analyze content is to create sample instances
Content model validation & documentation
Prevent schemas from becoming divorced from reality
Initiative Sales Pitch & Proof of Concept
Helping executives understand what is being proposed
Reference instances
Supporting conversion, development & authoring
Testing based on bona fide requirements
Tool evaluation, solution acceptance, regression testing
Interoperability & conformance validation
14. Content Scenarios & the Project Lifecycle
Content Scenarios & Content Solution
the Project Lifecycle Implementation Lifecycle
Relative Level of Investment
Execution
Management
Strategy Acquisition Delivery Evolution
Relative Investment
in Content Scenarios
Early Investment in Content Scenarios
used to maintain focus on business goals
15. Content Scenarios in the Real World: A Case
Supremely challenging requirements
Integrating multiple sources
Supporting multiple standards
DITA adopted as master representation
Required extensive use of DITA specialization
Challenges arose around:
• Ensuring compatibility with product capabilities
• Controlling development costs
Content Scenarios used for
• Prioritizing specializations
• Establishing product test sets
16. Content Scenarios & DITA
DITA and Content Scenarios are naturally aligned
The real attraction of DITA is enabling systems that evolve
• Rapid project ramp up leveraging unspecialized DITA & DITA OT
• Specialize solution to address unique requirements
• Enables capabilities can be developed rapidly & iteratively refined
Content Scenarios offer benefits to DITA projects
Substantiate need for specializations with real examples
Ground specializations in validated requirements
Provide test library for refining specialized functionality
Used to document & exemplify specializations
Validate behaviour of DITA products in real circumstances
17. The Benefits of Content Scenarios
Leveraging Content Scenarios in DITA Projects
A mechanism for engaging the whole team
• Writers & illustrators as well as information architects & developers
Ensures the focus stays on end-to-end processes & outputs
• Emphasizes investments that realize new products & services
Enables a learning process by engaging users & clients
• Feedback mechanisms drive ongoing investments
Content Scenarios build bridges with Stakeholders
Engaging stakeholders, especially executives, is key
• The importance of this is always under-estimated
Engaging tool providers is almost as important
• Aligning product evolution with key business drivers
18. Content Scenarios & the DITA Standard
Standards are susceptible to numerous risks
A key one is runaway innovation
• Innovations driven by edge-case applications
• Innovations worked out initially in the standard
Runaway innovation poses challenges to:
• Customers managing solution investments
• Implementers supporting integrated solutions
• Technology vendors evolving product lines
Content Scenarios can help
Expand the stakeholder community in innovation process
Provide real-world substantiation for prioritizing innovations
Identify innovations that need time to mature…
19. Making Connections
Joe Gollner
joe@gollner.ca
Gnostyx Research
jag@gnostyx.com
www.gnostyx.com
Fractal Enterprise Blog
www.gollner.ca