The document discusses managing software as knowledge by treating software as a type of content that can be represented and processed using XML. It provides two examples where exposing the underlying content of software solutions, such as business rules and interface definitions, allowed the integration of different software tools by developing supplemental components to process and bridge the exposed content. This content integration approach addresses integration challenges and allows requirements to be accommodated with minimal additional cost. The document argues that all software solutions can be viewed as content solutions and automation can be applied to implement solutions to persistent software challenges by contextualizing and optimizing the underlying knowledge content.