The document discusses several challenges with fragmented and disconnected information in organizations. It notes that when content processes break down, mismatches between what information people access and the real problems happening become common. The document advocates for an integrated approach to content management where content is seen as a core organizational asset and strategies are developed to better acquire, manage, deliver and engage with content across the enterprise. It emphasizes that content leadership is needed to drive the organizational changes required to implement more holistic content solutions.
This talk was delivered at DITA Europe in Munich Germany. It explores the business and management considerations that apply to the deployment of DITA-enabled solutions that break out beyond the traditional technical documentation focus. Appropriately, the guiding theme for the presentation is drawn from Don Quixote.
A bit of a retrospective. Back in the spring of 2005, I delivered this presentation at a Defense Software Symposium. The idea was that if we manage the knowledge behind a software system properly we can create, integrate, manage, and evolve that software far more effectively than we have in the past. This discussion proceeded with reference to very large and very complex software engineering and integration projects.
A presentation that introduces three different approaches that have been used to justify XML investments. Case studies used to illustrate how each model has been deployed. Concludes that business cases should in fact leverage all three models if an initiative is not only going to be approved but will be supported when the going gets tough.
Practical Steps Towards Integrated Content Management (Nov 2015)Joe Gollner
This talk was delivered at TCWorld 2015 in Stuttgart Germany. It explores ideas initially touched upon in a talk at the Information Energy event in Utrecht.
The Content Revolution - LavaCon 2011 KeynoteJoe Gollner
This keynote presentation tackled some of the really big trends that are changing the way Tech Comm is conducted and how it fits into the modern enterprise.
An annotated slide deck from a webinar hosted by Stilo International and conducted on June 24, 2014.
The talk introduces tactics for moving a content solution project forward quickly while also attending to essential details.
Information 4.0 for Industry 4.0 (TCWorld 2016)Joe Gollner
An annotated version of a presentation delivered at TCWorld 2016 in Stuttgart, Germany. Explores the concept of Information 4.0 and Content 4.0. Builds connections to the Semantic Web, Internet of Things, Cognitive Computing, and Big Data.
Getting a Handle on the Content Life Cycle (April 2014)Joe Gollner
Slides from a Webinar conducted for the Society for Technical Communication (STC) Special Interest Group (SIG) on the Content Life Cycle. It introduces a Content Life Cycle model and situated within the context of a Content Solution framework.
This talk was delivered at DITA Europe in Munich Germany. It explores the business and management considerations that apply to the deployment of DITA-enabled solutions that break out beyond the traditional technical documentation focus. Appropriately, the guiding theme for the presentation is drawn from Don Quixote.
A bit of a retrospective. Back in the spring of 2005, I delivered this presentation at a Defense Software Symposium. The idea was that if we manage the knowledge behind a software system properly we can create, integrate, manage, and evolve that software far more effectively than we have in the past. This discussion proceeded with reference to very large and very complex software engineering and integration projects.
A presentation that introduces three different approaches that have been used to justify XML investments. Case studies used to illustrate how each model has been deployed. Concludes that business cases should in fact leverage all three models if an initiative is not only going to be approved but will be supported when the going gets tough.
Practical Steps Towards Integrated Content Management (Nov 2015)Joe Gollner
This talk was delivered at TCWorld 2015 in Stuttgart Germany. It explores ideas initially touched upon in a talk at the Information Energy event in Utrecht.
The Content Revolution - LavaCon 2011 KeynoteJoe Gollner
This keynote presentation tackled some of the really big trends that are changing the way Tech Comm is conducted and how it fits into the modern enterprise.
An annotated slide deck from a webinar hosted by Stilo International and conducted on June 24, 2014.
The talk introduces tactics for moving a content solution project forward quickly while also attending to essential details.
Information 4.0 for Industry 4.0 (TCWorld 2016)Joe Gollner
An annotated version of a presentation delivered at TCWorld 2016 in Stuttgart, Germany. Explores the concept of Information 4.0 and Content 4.0. Builds connections to the Semantic Web, Internet of Things, Cognitive Computing, and Big Data.
Getting a Handle on the Content Life Cycle (April 2014)Joe Gollner
Slides from a Webinar conducted for the Society for Technical Communication (STC) Special Interest Group (SIG) on the Content Life Cycle. It introduces a Content Life Cycle model and situated within the context of a Content Solution framework.
DITA and the Integrated Product LifecycleJoe Gollner
This presentation looks at the Darwin Information Tying Architecture (DITA) from the business perspective of how it fits into, and can help to facilitate, an integrated product lifecycle.
The presentation also included a test where one of the images presented gears that could never turn. As expected, several people pointed this out after the presentation and they were exactly the people who I expected would spot and object to the impossible arrangement. Nerds (in the most lovable sense) tend to self identify.
Professional Publishing: Intelligent eBooks for Working ProfessionalsJoe Gollner
Presentation given at Intelligent Content 2013 in San Francisco. Incorporated a live demonstration of a professional eBook based on the Canadian Criminal Code.
Engineering Content: The Discipline of Designing Future-Ready ContentJoe Gollner
A session delivered at Spectrum 2017 at the Rochester Institute of Technology for the STC Rochester Chapter. It pulls together many years of reflection on what really works when it comes to designing content management and publishing systems - and why this has become so important amid the changes wrought by Digital Transformation.
Three case studies that showcase the central importance in Content Management projects of jumping in with both feet, getting up close and personal with your content, and adding new value.
A presentation given the Center for Information Development Management (CIDM) Content Management Strategies and DITA conference in San Diego 2017. This talk looked at DITA in context of Digital Transformation - so as to consider what this new and changing context means for DITA and what it is that DITA can contribute that is both needed and unique.
Beyond the web: Customer service content strategySally Bagshaw
Mention content strategy, and the first thing people often think of is web content. Yet, there are other parts of a business that have content at its core—the most important of which is the customer service center. Customer service centers are our direct line to customers. They answer calls, reply to emails, and often coordinate printed material—and we should be incorporating them more into our strategy. Developing a content strategy that includes your customer service center improves the customer experience, provides opportunities to monitor and act on customer feedback, and helps you measure if your content is (or isn’t) working.
I presented this talk at Confab Central in Minneapolis, May 2015. See a transcript at www.webcontentstrategy.com.au and video at http://livestream.com/confab/central
So You Want a CMS (Gnostyx Workshop Lavacon 2016)Joe Gollner
A half-day workshop held at Lavacon 2016 in Las Vegas. A relatively thorough introduction to a proven way to acquire a content management system as part of an overall content solution. Leans towards a more formal approach to selecting and validating a CMS platform than is usually followed. The approach has been proven to be effective in numerous circumstances but is especially valuable when the content infrastructure being selected will play a broad role within an enterprise environment.
Digital Transformation and the Business of Content (May 2017)Joe Gollner
This talk was delivered as the opening keynote for the virtual track at Lavacon Dublin 2017. It's primary intent is to explore the implications of Digital Transformation for Profession Communicators and for the Content Standards and Technologies that they use.
Brave New World of Technical CommunicationJoe Gollner
Keynote address at the 2017 Spectrum conference delivered at the Rochester Institute of Technology for the STC Rochester Chapter. Looks at how the work of technical communication must change in the light of Digital Transformation.
One of the things we agreed upon when we started BMNT was that we would hold ourselves publicly accountable for delivering on our promise to help make the world a safer place. In that light each year we've delivered to our tribe of co-conspirators in the innovation insurgency an assessment of what we accomplished as well as a brief glimpse of what we expect the next year to bring.
The State of the Technical Communication Industry: tcworld India 2013 Keynote...Scott Abel
The keynote address, delivered February 21, 2013 at tcworld India conference, Bangalore, India. The presentation provides a summary of the 2012 Technical Communication Industry Benchmarking Survey produced by The Content Wrangler. The survey aimed to capture the current methods, standards and tools used -- as well as future plans of -- the technical documentation and training departments of large, global, content-heavy organizations.
A recent survey and report by analyst firm ComTech Advisory suggests that a majority of users of ETRM/CTRM software might consider building custom software to meet their business requirements. In fact, around 70% of the survey’s respondents suggested they would consider such an option. As ComTech noted in the report, about 35% of the respondents were representatives of the top tier of the industry who have extremely complex, global, multi-commodity supply chain operations to manage. Nonetheless, given the maturing market for commercial E/CTRM solutions, the idea that anyone would chose to build a solution is perhaps surprising. ComTech concluded that especially in todays’ business environment of rising costs and diminished profits, a more appropriate solution might be to build around a commercially available solution.
Your Challenge
As the market evolves, capabilities that were once cutting edge become default and new functionality becomes differentiating.
Vendors use a lot of marketing jargon, buzzwords, and statistics to sell their solutions, making objective evaluation rather difficult.
The endpoint protection (EPP) market is overcrowded and fragmented, resulting in information overload and consequently, a difficult vendor assessment.
Disparate product solutions are being bundled into one-off solutions or suites, often resulting in less efficient solutions than the more niche players.
Imminent obsolescence is an issue. Previous EPP solutions have not adapted with the rapidly evolving threat landscape and are no longer relevant, resulting in breaches or vulnerabilities.
Critical Insight
Don’t let vendors and market reports define your endpoint protection needs. Identify the use cases and corresponding feature sets that best align with your risk profile before evaluating the vendor marketspace.
Your security controls are diminishing in value (if they haven’t already). Develop a strategy that accounts for the rapid evolution and imminent obsolescence of your endpoint controls. Plan for future needs when making purchasing decisions today.
Endpoint protection is a matter of defense in depth and risk modelling, there is no silver bullet protection and mitigation solution. As end-client-technology providers release regular product/software updates, security tools will become outdated. Multiyear endpoint protection commitments will leave you playing a constant game of catch up.
Impact and Result
The solution is a holistic internal security assessment that not only identifies, but satisfies, your desired endpoint protection feature set with the corresponding endpoint protection suite and a comprehensive implementation strategy.
Use this blueprint to walk through the steps of selecting and implementing an endpoint protection solution that best aligns with your organizational needs.
Organizations must onboard new data sources more frequently and quickly. In this presentation, you will learn about practices that rapidly deliver business value, while shrinking time to business value from months to days.
Business decisions are becoming increasingly dependent on analyzing an ever-greater volume of data coming from a growing number of sources. Mobile technology is providing immediate access to data whenever and wherever it is needed. Users, customers, and business partners are waiting for answers, and the organization must reduce the time required to collect, understand, and analyze the data needed to provide those answers. Modern enterprises need to increase the agility, flexibility, and speed with which they can analyze a growing volume, variety, and velocity of data.
This presentation discusses a method for rapid data integration and curation:
- Techniques for light data integration of new data with existing data assets
- Framework for data quality management
- Refining data integration through evolutionary modeling
- Managing curation processes
- Validating business value
Timely delivery of new data assets allows users to begin asking questions earlier and getting answers more quickly, allowing the organization to uncover the new insights that drive lasting business benefits.
This session explores the ways in which Content 4.0 can be a useful way to understand the direction that content is going. It proceeds by looking at what content must be like in order to keep up with Industry 4.0. This session was undertaken at the invitation of Tom Aldous of The Content Era.
Integrated Content Management - Information Energy 2015 KeynoteJoe Gollner
The opening keynote at the 2015 Information Energy conference convened in beautiful Utrecht in the Netherlands. A talk that explored how the various content management disciplines can come together to help organizations to leverage their content more effectively and to improve their overall performance.
DITA and the Integrated Product LifecycleJoe Gollner
This presentation looks at the Darwin Information Tying Architecture (DITA) from the business perspective of how it fits into, and can help to facilitate, an integrated product lifecycle.
The presentation also included a test where one of the images presented gears that could never turn. As expected, several people pointed this out after the presentation and they were exactly the people who I expected would spot and object to the impossible arrangement. Nerds (in the most lovable sense) tend to self identify.
Professional Publishing: Intelligent eBooks for Working ProfessionalsJoe Gollner
Presentation given at Intelligent Content 2013 in San Francisco. Incorporated a live demonstration of a professional eBook based on the Canadian Criminal Code.
Engineering Content: The Discipline of Designing Future-Ready ContentJoe Gollner
A session delivered at Spectrum 2017 at the Rochester Institute of Technology for the STC Rochester Chapter. It pulls together many years of reflection on what really works when it comes to designing content management and publishing systems - and why this has become so important amid the changes wrought by Digital Transformation.
Three case studies that showcase the central importance in Content Management projects of jumping in with both feet, getting up close and personal with your content, and adding new value.
A presentation given the Center for Information Development Management (CIDM) Content Management Strategies and DITA conference in San Diego 2017. This talk looked at DITA in context of Digital Transformation - so as to consider what this new and changing context means for DITA and what it is that DITA can contribute that is both needed and unique.
Beyond the web: Customer service content strategySally Bagshaw
Mention content strategy, and the first thing people often think of is web content. Yet, there are other parts of a business that have content at its core—the most important of which is the customer service center. Customer service centers are our direct line to customers. They answer calls, reply to emails, and often coordinate printed material—and we should be incorporating them more into our strategy. Developing a content strategy that includes your customer service center improves the customer experience, provides opportunities to monitor and act on customer feedback, and helps you measure if your content is (or isn’t) working.
I presented this talk at Confab Central in Minneapolis, May 2015. See a transcript at www.webcontentstrategy.com.au and video at http://livestream.com/confab/central
So You Want a CMS (Gnostyx Workshop Lavacon 2016)Joe Gollner
A half-day workshop held at Lavacon 2016 in Las Vegas. A relatively thorough introduction to a proven way to acquire a content management system as part of an overall content solution. Leans towards a more formal approach to selecting and validating a CMS platform than is usually followed. The approach has been proven to be effective in numerous circumstances but is especially valuable when the content infrastructure being selected will play a broad role within an enterprise environment.
Digital Transformation and the Business of Content (May 2017)Joe Gollner
This talk was delivered as the opening keynote for the virtual track at Lavacon Dublin 2017. It's primary intent is to explore the implications of Digital Transformation for Profession Communicators and for the Content Standards and Technologies that they use.
Brave New World of Technical CommunicationJoe Gollner
Keynote address at the 2017 Spectrum conference delivered at the Rochester Institute of Technology for the STC Rochester Chapter. Looks at how the work of technical communication must change in the light of Digital Transformation.
One of the things we agreed upon when we started BMNT was that we would hold ourselves publicly accountable for delivering on our promise to help make the world a safer place. In that light each year we've delivered to our tribe of co-conspirators in the innovation insurgency an assessment of what we accomplished as well as a brief glimpse of what we expect the next year to bring.
The State of the Technical Communication Industry: tcworld India 2013 Keynote...Scott Abel
The keynote address, delivered February 21, 2013 at tcworld India conference, Bangalore, India. The presentation provides a summary of the 2012 Technical Communication Industry Benchmarking Survey produced by The Content Wrangler. The survey aimed to capture the current methods, standards and tools used -- as well as future plans of -- the technical documentation and training departments of large, global, content-heavy organizations.
A recent survey and report by analyst firm ComTech Advisory suggests that a majority of users of ETRM/CTRM software might consider building custom software to meet their business requirements. In fact, around 70% of the survey’s respondents suggested they would consider such an option. As ComTech noted in the report, about 35% of the respondents were representatives of the top tier of the industry who have extremely complex, global, multi-commodity supply chain operations to manage. Nonetheless, given the maturing market for commercial E/CTRM solutions, the idea that anyone would chose to build a solution is perhaps surprising. ComTech concluded that especially in todays’ business environment of rising costs and diminished profits, a more appropriate solution might be to build around a commercially available solution.
Your Challenge
As the market evolves, capabilities that were once cutting edge become default and new functionality becomes differentiating.
Vendors use a lot of marketing jargon, buzzwords, and statistics to sell their solutions, making objective evaluation rather difficult.
The endpoint protection (EPP) market is overcrowded and fragmented, resulting in information overload and consequently, a difficult vendor assessment.
Disparate product solutions are being bundled into one-off solutions or suites, often resulting in less efficient solutions than the more niche players.
Imminent obsolescence is an issue. Previous EPP solutions have not adapted with the rapidly evolving threat landscape and are no longer relevant, resulting in breaches or vulnerabilities.
Critical Insight
Don’t let vendors and market reports define your endpoint protection needs. Identify the use cases and corresponding feature sets that best align with your risk profile before evaluating the vendor marketspace.
Your security controls are diminishing in value (if they haven’t already). Develop a strategy that accounts for the rapid evolution and imminent obsolescence of your endpoint controls. Plan for future needs when making purchasing decisions today.
Endpoint protection is a matter of defense in depth and risk modelling, there is no silver bullet protection and mitigation solution. As end-client-technology providers release regular product/software updates, security tools will become outdated. Multiyear endpoint protection commitments will leave you playing a constant game of catch up.
Impact and Result
The solution is a holistic internal security assessment that not only identifies, but satisfies, your desired endpoint protection feature set with the corresponding endpoint protection suite and a comprehensive implementation strategy.
Use this blueprint to walk through the steps of selecting and implementing an endpoint protection solution that best aligns with your organizational needs.
Organizations must onboard new data sources more frequently and quickly. In this presentation, you will learn about practices that rapidly deliver business value, while shrinking time to business value from months to days.
Business decisions are becoming increasingly dependent on analyzing an ever-greater volume of data coming from a growing number of sources. Mobile technology is providing immediate access to data whenever and wherever it is needed. Users, customers, and business partners are waiting for answers, and the organization must reduce the time required to collect, understand, and analyze the data needed to provide those answers. Modern enterprises need to increase the agility, flexibility, and speed with which they can analyze a growing volume, variety, and velocity of data.
This presentation discusses a method for rapid data integration and curation:
- Techniques for light data integration of new data with existing data assets
- Framework for data quality management
- Refining data integration through evolutionary modeling
- Managing curation processes
- Validating business value
Timely delivery of new data assets allows users to begin asking questions earlier and getting answers more quickly, allowing the organization to uncover the new insights that drive lasting business benefits.
This session explores the ways in which Content 4.0 can be a useful way to understand the direction that content is going. It proceeds by looking at what content must be like in order to keep up with Industry 4.0. This session was undertaken at the invitation of Tom Aldous of The Content Era.
Integrated Content Management - Information Energy 2015 KeynoteJoe Gollner
The opening keynote at the 2015 Information Energy conference convened in beautiful Utrecht in the Netherlands. A talk that explored how the various content management disciplines can come together to help organizations to leverage their content more effectively and to improve their overall performance.
Brief History of Content (J Gollner 2014)Joe Gollner
This presentation was first created for an opening keynote at Documation 1999 and it has evolved to reflect ongoing evolution ever since. The Brief History of Content explores how we came to look at content as a discrete entity and as something we needed to think about, manage, and perfect separately from how we conduct our routine information exchanges. Information carries content and when we are put upon to deliver content in many ways simultaneously we have no choice but to treat content separately and in a way that is more open, adaptable, portable and processable than what any single information transaction, in being concretely rooted in a specific transactional context, will ever need to be. The Brief History of Content chronicles the emergence of content technologies that now make it possible to manage and evolve content as strategic enterprise assets.
A talk delivered at the Center for Information Development (CIDM) Best Practices conference held in Santa Fe, New Mexico, in September 2016. It is a treatment of the idea of Content 4.0 that focuses on the real implications that come with operating at the higher levels of content practice (3.0 and 4.0).
DITA - What is it good for? (J Gollner 2015)Joe Gollner
A presentation delivered on April 20, 2015 in Chicago at the annual Content Management Strategies / DITA North America conference. It presents tactics and tools for presenting DITA, and its business benefits, to executive management.
Jumping to Light Speed (Spotlight Session at STC 2014)Joe Gollner
A spotlight session from the STC Summit 2014 (#STC14). It sought, in a short 20 minute slot, to introduce the challenges facing technical communicators and a framework (rooted on the work of Hippocrates) for thinking about both leadership and content. A Star Trek theme is mixed in for good measure. Thanks to @maxwellhoffmann for the photo of me presenting this talk (included on the last slide)
The Changing Face of Publishing (October 2012)Joe Gollner
A presentation made to the Canadian Heritage Ministry on the changing impacting publishing at this time. Complete with a somewhat jaundice view on how well most publishers are adapting. It comes from 2012 which feels like a long time ago but the presentation doesn't really call for much updating.
The Emergence of Intelligent Content (Revised)Joe Gollner
White paper tracing the recent history of content technologies and their convergence in what can be called "the age of intelligent content".
Revised in September 2010.
A Teaser Version for a Presentation proposed for Lavacon 2015 in New Orleans. Looks into the dark arts of content leadership, into how leaders emerge and influence for the better content solution projects and consequently their organizations.
Coordinating SGML Projects to Maximize Corporate Benefits was the original title from this 1995 article. Although it hails from the past, its lessons for markup technologies, the management of standards, and the handling of corporate politics still ring true. It also showcases how common forces drove the emergence of practices that we now see in the Darwin Information Typing Architecture (DITA).
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel
Time is in short supply. Deadlines are tight. Resources are even tighter. If you're like most content professionals, you have dozens of great ideas but not enough time, money or experience to bring them to life. But it doesn't have to be this way.
In this content marketing meets intelligent content engineering case study, we will explain how the newly published book, The Language of Content Strategy (XML Press) was created with the help of the crowd, structured XML content, a wiki and a formal content strategy. Attend this session to learn how the two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an e-book, a companion website and educational flash cards in record time, all from a single source of content. You'll discover why it's imperative that content professionals —regardless of their area of specialty — understand and leverage the power of advanced information development practices. You'll leave knowing why a repeatable content production system, optimized for productivity and designed to efficiently produce multiple content products simultaneously, is no longer an option, but rather a necessity.
Getting it Right: Building Quality into your Content (July 2014)Joe Gollner
This presentation was delivered as a webinar hosted by STC France on July 8, 2014.
This talk focused on the steps to be taken to design quality into your content assets and to then see that quality realized in high quality information products.
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)Joe Gollner
Presentation from DITA Europe 2014 on the topic of Lean Manufacturing and DITA. How DITA (Darwin Information Typing Architecture) has been used on Lean Manufacturing projects and how Lean Principles change how we deploy DITA and Content Solutions.
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
Are you a CEO without a Corporate Content Strategy?Rakesh Shukla
Not having a corporate content strategy adversely impacts revenue by 10% and increases spends to create content across Marketing & Sales, Engineering, Delivery & Support organizations by a whopping 200%. Here’s why every CEO should have one, and how.
Individual Project I-3
1. Title
Technology Innovation Project
2. Introduction
Background of the Corporation
Largo Corporation is a major multinational conglomerate corporation which specializes in a wide array of products and services. These products and services include healthcare, finance, retail, government services, and many more. The annual revenue is about $750 million and it has about 1,000 employees. The parent company is located in Largo, Maryland and its subsidiaries are headquartered throughout the United States.
The mission of the corporation is to bring the best products and services to people and businesses throughout the world so they can then realize their full potential.
The corporate vision guides every aspect of their business to achieve sustainable, quality growth:
Productivity: Be a highly effective, lean and fast-moving organization.
People: Be a great place to work where people are inspired to achieve their maximum potential.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Responsible: Be a responsible citizen that makes a difference through ethical behavior.
Revenue: Maximize long-term return while being mindful of our overall responsibilities.
The company’s culture is reflected in their corporate values:
Leadership: Courage to shape a better future.
Collaboration: Leverage collective intelligence.
Accountability: Own up to your responsibility.
Passion: Committed to excellence.
Diversity: Provide new perspectives into our business.
Quality: We will want quality as part of our brand.
The corporation consists of the parent company and the following subsidiaries:
Healthcare – Suburban Independent Clinic, Inc. (medical services)
Finance – Largo Capital (financial services)
Retail – Rustic Americana (arts and crafts), Super-Mart (office products)
Government Services – Government Security Consultants (information security)
Automotive – New Breed (electric cars)
Systems Integration –
Solution
s Delivery, Inc. (communications)
Media Design – Largo Media (website and app design)
The organization is headed by CEO Tara Johnson who completed her Master’s degree at UMUC and eager to make worthwhile improvements to the corporation. She rose through the ranks of Largo Corporation starting with systems integration, then retail and her last position before becoming CEO was in finance.
The corporation is in a highly competitive environment so the CEO wants savvy employees at many levels to make wise judgments and take an aggressive approach and deliver results towards improving the bottom line yet maintaining corporate social responsibility.
Corporate Issues
Ms. Johnson is very concerned about the outlook of her company. Revenues recently declined and she felt that the organization needed a transformation for the company to do well over the long term. In thumbing through some readings she was inspired when she uncovered the following:
We live in a business world acceler.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
This key note speech at a recent Rutgers conference on innovation was focused on opening the aperture of the participants thinking. Its title, "???", provoked interest even before the talk was delivered.
Webinar slides: Conversations, NOT InterrogationsPostwire
Today's buyers do their homework by researching solutions online long before you get a chance to talk to them. Be sure you do your homework, too. Don't put a prospective buyer in the "hot seat" by barraging them with questions to qualify the opportunity. Instead, establish connections to build the relationship.
Register now! Using a case study format, three highly respected thought leaders will demonstrate how to connect by:
1- Applying sales intelligence to ask the right questions
2 - Framing questions to spark interactive dialog
3 - Sharing personalized information resources to create conversation
Chris Gabriel, VP of Solutions Management at Logicalis Group, explores the world of ‘Big Data’, to look at the impact of ‘internet time’ on decision-making and the increasingly central role of business analytics in driving long term competitiveness.
This presentation was delivered at Confab 2012 and it approaches the topic of content strategy from a slightly different angle. Specifically it highlights how Content Strategists often find themselves in the role of organization therapist and thus encountering unexpectedly powerful forces.
Similar to The Dark Arts of Content Leadership (20)
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
3. Commentary: Fundamental Information Problems
Homer Simpson is quite happy with
the information he is accessing on
his tablet but whatever he is
accessing is disconnected from
the problems that are happening
behind him. When the content
processes in an organization
break down, these types of
mismatches become common.
4. Fragmented Content becomes more Fragmented
@joegollner Gnostyx.com 4
Course Materials
Documentation
Specifications
Collateral
Requirements
Uncoordinated
ContentSilos
Uncoordinated
CustomerExperience
Knowledge Base
Proposals
Training
TechComm
Engineering
Marketing
Product Mgt
Support
Sales
5. Magneto – Control
Control has
become
a primary
concern
…the effects
of which are
ambiguous
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6. Control is a Double-Edged Sword – Cuts Both Ways
Old adage with more than a little truth behind it
You get what you measure
Measurement is a vital management tool
But the danger with measurement is the potential
to become an end in itself & dissociated from
reality including from ongoing changes
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8. The Truth about Information
Information
The meaningful organization of data
that is communicated in a specific context
and for a specific purpose
It can be mis-information
Framed with the intent of deceiving an audience
It is not always an asset
It can be a liability (e.g., evidence of deception)
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9. CONTENT
INFORMATION
The Truth about Content
Content
Is what we plan, design,
create, reuse & manage
so that we can deliver
effective information
transactions
Content is potential
information (an asset)
Information is a transaction
(an action) that contains &
delivers Content
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11. Technology as an Addiction
Technology Acquisition
Is generally a weak point in organizations
Implementing requirements that are not understood
Generally hijacked by the most aggressive vendors
Silver bullets appear to offload responsibility
Failure has a strong fan club
Information Technology groups find expanded work
Vendors get to sell replacements
Consultants get to perform more studies
People can stick to what they already know
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12. What is to be done? Learn from the Past
@joegollner Gnostyx.com 12
Integrated Content
13. Commentary: Integrated Content
For us, the most important thing
about the early examples of
double-entry book-keeping is
the fact that the balancing entries
are matched with textual
explanations that provide the full
context of the transaction.
Enron would not have survived this
under this accounting approach.
14. Case Study: Content on Top (Lavacon 2013)
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Example of a large
organization that
needed to
re-integrate their
financial data with
explanatory content
so that it would be:
a) valid
b) understandable
c) authoritative
d) legal
15. Professor X – Strategic Vision
It’s the Content…
Content is a
core asset
Like money,
it connects
all business
activities
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16. Approach Content as Content
@joegollner Gnostyx.com 16
Content
Channels Data
Expertise
Goals
Messaging
Audiences
Content is
created by
leveraging
multiple inputs
This is the
daily challenge
for professional
communicators
Content is
therefore a
complex
composite
Artifact
The whole is
greater than
the sum of
its parts
17. There is a Bi-directional Relationship
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Channels Data
Expertise
Goals
Messaging
Audiences
Content
Content
provides the
context that
is typically
missing in
sources
Poor content
points to
poor sources
Content
can change
its sources
for the
better
Poor content
means that
there is no way
for sources to improve
18. Content tells you a lot about an Organization
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CONTENT STRATEGY
Analyzing the
Unconscious
Organization
19. Commentary: Presentation from Confab 2012
This presentation, Content Strategy:
A Dangerous Method, delved into
what happens when you really
start to peel back the information
layers to see where the content
really comes from and what business
drivers it is related to.
As with psychoanalysis, you can run
into more than you bargained for.
20. Content Solutions as a Strategic Response
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Content
Solution
Technology
Resources
Control
Metrics
Knowledge
Domains
Business
Strategy
Product
Branding
Market
Segments
Lack of
integration
is the
central
challenge
of the
modern enterprise
Content
Solutions
offer an
attractive
way to
solve many
integration problems
21. Content Solutions as an Agent of Change
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Technology
Resources
Control
Metrics
Knowledge
Domains
Business
Strategy
Product
Branding
Market
Segments
Content
Solution
Content
Solutions
put the
pieces
back
together
Adds a
vital tool
back into the
enterprise
integration
tool box
22. Storm – Mobilization
Assemble
content specialists
for the hard job
of integrating
data & expertise
into persistent
& reusable assets
- Content
@joegollner Gnostyx.com 22
23. A Content Lifecycle Model
@joegollner Gnostyx.com 23
Content
Acquisition
Content
Management
Content
Delivery
Content
Engagement
How content is created,
converted or licensed
How content is selected,
assembled & published
How content is changed,
controlled & protected
How content is improved
by user feedback
24. Content Strategy: A Plan of Action for Improvement
@joegollner Gnostyx.com 24
Content
Acquisition
Content
Management
Content
Delivery
Content
Engagement
Content
Strategy
25. The Content / Information Feedback Loop
@joegollner Gnostyx.com 25
Content
Acquisition
Content
Management
Content
Engagement
Content
Delivery
Content
Strategy
Information
Product
User
Task
Guidance
Feedback
A managed store of content assets can be used to publish a variety of
highly specific information events that specific users will apply in specific contexts
26. Rogue – Integration
Integration is hard
Very hard
It calls for making
connections across
the enterprise
It is also essential
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27. Reaching Out to Stakeholders
Some Interesting Angles
The personal dimension
Relationship building
The tool dimension
Working at the same level
The exchange dimension
Making win-win deals
The Customer dimension
Making a difference to the
product end users
@joegollner Gnostyx.com 27
Content
Team
Information
Technology
Business
Intelligence
Engineering
Sales &
Marketing
Support
Training
29. Building Scalable & Sustainable Content Solutions
@joegollner Gnostyx.com 29
Business Requirements
Budget Realities
Political Factors
User Needs
Demonstration Capability
Model Implementation
Production Deployment
Continuous Improvement
Content
Technologies
Content Standards Best Practices
Open Source Tools Commercial Products
Content
Strategy
Lean
Principles
Discover Design Develop Demonstrate Deploy
Lean Content Processes
Process
Step
Process
Step
Content
Rules
Validation & Analysis
Content
Assets
Process
Rules
Anatomy of a
Content Solution
30. Integrated Content Management
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Content
Acquisition
Content
Management
Content
Delivery
Content
Engagement
Content
Strategy
Information
Resources
Web
Content
Management
Enterprise
Content
Management
Learning
Content
Management
Integated Content Management
Would the real Content Management
please stand up?
31. Commentary: Content Technologies
While Content Technologies are only
part of the overall story, they are an
important part.
There are many good content
technologies and most organizations
massively under utilize them.
This means they are
working too hard.
33. Change Management calls for Genuine Leadership
The Fundamental Challenge
Changing the way an organization creates, manages &
leverages its content hits many organizational nerves
The responsibility for making these changes falls to
the content team who have never had to deal with
organizational pressures on this scale
The content team needs to change dramatically
in order to effect the needed organizational changes
This is your challenge
@joegollner Gnostyx.com 33
34. Wolverine – Resilience
Key is the ability
to recover from
set-backs
…and there will
be set-backs
Persistence pays off
@joegollner Gnostyx.com 34
36. Commentary: Content Leadership
The story about the hard-nosed
US Army Sargent who came to
accept the fresh new Lieutenant
tells us something about the
true nature of leadership.
It tells us that leadership is about
accepting absolute responsibility
and putting both the mission and
the team before yourself.
37. Commentary: Content Leadership
Content Leadership is therefore
about tapping into the unique &
special nature of content to help
organizations do better at what they
do and to serve their customers in
better ways than they have.
Focusing on the content helps
organizations get back in touch
with their real purpose.
38. Making Connections
Joe Gollner
Managing Director
Gnostyx Research Inc.
www.gnostyx.com
jag@gnostyx.com
Twitter: @joegollner
Blog:
The Content Philosopher
www.gollner.ca
@joegollner Gnostyx.com 38