The document summarizes a business case competition hosted by The Estée Lauder Companies GenNEXT program between their volunteers and students from two technical high schools. Students were divided into teams to create and pitch new product concepts for Estée Lauder brands that addressed social issues. Team 1 won with their "Soul Series" concept. Most students and volunteers felt the experience influenced career choices and skills and want to participate again. The majority of students are now interested in marketing, business, and entrepreneurship fields.

1. SuitUp with
The Estée Lauder Companies GenNEXT
01.25.2022
Opening Doors and Reimagining Pathways for
Students Everywhere…

2. students
served
volunteers
engaged
30
20
About The Estée Lauder
Companies GenNEXT
The Estée Lauder
Companies is the global
leader in prestige beauty
— delighting consumers
with transformative
products and experiences,
inspiring them to express
their individual beauty.
They are the only
company focused solely
on prestige makeup, skin
care, fragrance and hair
care with a diverse
portfolio of 25+ brands
sold in approximately 150
countries and territories.
GenNEXT strives to foster
the next generation of
leaders through informative,
engaging and inspiring
initiatives. The next
generation is bringing new
ideas and perspectives to
the workforce; GenNEXT
wants to harness these
ideas and leverage
generational insights.
About the Students
Lehigh Career &
Technical Institute is
Pennsylvania’s largest
career and technical
school. Their mission is to
provide learning
opportunities that
represent the evolving
industries of the Lehigh
Valley and prepare all
students for their
personalized career
pathway.
New Design High
School is a
Manhattan-based public
high school for 9th
-12th
grade students with a
unique focus on design.
Their curriculum gives
students the opportunity
to explore fashion,
entrepreneurship, art and
academics.

3. Volunteers Gender Students
100% Female 42%
0% Male 58%
0% Non Binary 0%
0%
Not Listed / Another
Gender Identity
0%
0% Prefer Not Say 0%
Meet the Participants
Volunteers Race/Ethnicity Students
0% African American 11%
0%
Asian / Pacific
Islander 0%
0% Black 8%
78% Caucasian 16%
22% Hispanic/Latinx 0%
0%
Middle Eastern/ North
African 0%
0% Multi-Racial 5%
0% Native American 0%
0%
Not Listed / Another
Identity 5%
0% Prefer Not Say 0%

4. Business Case Challenge
Through SuitUp, volunteers from The Estée Lauder Companies
GenNEXT and students from Lehigh Career and Technical Institute
and New Design High School participated in a SuitUp business
competition in which they created a new product for an Estée Lauder
Companies brand that has an accompanying social impact and
virtual launch experience. Volunteers coached students in various
departments before helping them pitch to judges for a cash prize.
SuitUp to the Challenge
Team 1: The Soul Series
Team 2: BHM Bundle
Team 3: Lip Doublure
Team 4: Wax to the Max
Team 5: Smashbox Eco
Winning Team:
Team 1:
The Soul Series

5. From Student to CEO…
A look at how we are changing life trajectories
through corporate skills-based volunteering

6. Competitions Make a Difference…
84%
of students feel more confident in school
and preparing for a career after working
with SuitUp and their coaches
100%
of volunteers believe their company
made a positive impact through SuitUp
100%
of volunteers see SuitUp as a way to
encourage more students to explore their
industry or company
AFTER SUITUP...

7. The Estée Lauder Companies
GenNEXT Impact
SuitUp asked students if The Estée Lauder Companies GenNEXT’s
SuitUp competition made an impact on their future career choice. 79%
of students said that engaging with the volunteers influenced their
career choice and now they can see themselves using skills such as
communication, teamwork and public speaking.
Students are now interested in exploring the following fields:
Business Administration / Entrepreneurship 79%
Education 0%
Graphic/Web Design 11%
Fashion Design 0%
Financial Services 21%
Marketing 58%
Media/Public Relations 5%
STEM 0%
Other 15%

8. Same time
next week?
100% of volunteers are interested in doing a SuitUp competition again
89% of students liked their SuitUp competition and coaches
95% of students would like to participate in SuitUp again

9. During the competition, we
overheard…
“
Tremendous social awareness came through in all of these
presentations. - Estée Lauder Judge
I like that concept; don't be afraid to take advantage of
opportunities, you never know where it will take you… A step closer
to your career, anything! - Student
It’s time to take skin care to the next level! - Student
When everyone started to communicate with one another, that’s
when things started to come together. Collaboration is so important.
- Estée Lauder GenNEXT Coach

10. Get Involved
JOIN SUITUP’S
CORPORATE
BOARD
This board meets 4x a
year and helps SuitUp
implement its strategic
plan to scale and serve
more students.
VOLUNTEER
AT FUTURE
EVENTS
Sign up for as many
chapters as you’d like to
keep an eye out for open
volunteer competitions!
MAKE AN
INTRO TO
ANOTHER
COMPANY
SuitUp is always seeking
new corporate partners to
host and sponsor SuitUp
competitions. We work
across the US and even the
UK.
GIVE A
GIFT
As a 501(c)(3) non-
profit, SuitUp is always
seeking financial or
in-kind support to
continue our work in
communities that need
it most. All gifts are tax
deductible.
A huge thank you from all of us in the SuitUp family…

11. THANKYOU
www.volunteerSuitUp.org
Hope to see you again soon!