GroundTruth, a location-based marketing company, partnered with Middle Village Preparatory Charter School to host a SuitUp business competition for students. Volunteers from GroundTruth coached small teams of students as they developed podcast pitches for Spotify. Team 3's "Truth Hurts" pitch won. Both volunteers and students found the experience impactful. It increased students' confidence and interest in various careers. 100% of volunteers want to participate in future SuitUp events to encourage more students in their industries.