GroundTruth and Idaho Technical Career Academy (ITCA) students participated in a business case challenge through SuitUp where they created new product ideas for Nike. GroundTruth volunteers coached student teams who then pitched their ideas to judges. Team 4 won with their "JUGGLE" product idea. The document discusses survey results finding that the competition helped students feel more confident and informed about careers. Many students are now interested in marketing, business, and technology fields after working with GroundTruth volunteers. Both volunteers and students found the experience impactful and want to participate in future SuitUp competitions.

1. SuitUp with GroundTruth
10.25.2021
Opening Doors and Reimagining Pathways for
Students Everywhere…

2. students
served
volunteers
engaged
19
30
About GroundTruth
GroundTruth is the leading
location-based marketing
and advertising technology
company. Brands, agencies,
small businesses, and non-
profits trust their
performance-driven
solutions to help them reach
consumers during moments
of intent that generate
important business
outcomes. GroundTruth’s
suite of geo-contextual
omni-channel products and
services are available at
scale through their self-
serve advertising platform,
managed services and
industry reseller
partnerships.
About Idaho. Technical
Career Academy (ITCA)
As Idaho's oldest online
charter school focused on
college and career prep,
ITCA provides a powerful
choice for families,
regardless of where in the
state they reside.
Students gain a relevant
education with real-world
skills, preparing them for
successful entry into the
workforce and that allows
them to more confidently
choose a college major.

3. `
Volunteers Students
50% Female 44%
46% Male 50%
0% Non Binary 0%
4% Prefer Not Say 6%
0% African American 0%
0% Hispanic/Latinx 6%
75% Caucasian 50%
0%
Middle Eastern/
North African
0%
17%
Asian / Pacific
Islander 0%
4% Multi-Racial 13%
0% Other 25%
4% Prefer Not Say 6%
Meet the Participants

4. Business Case Challenge
Through SuitUp, volunteers from GroundTruth and students from Idaho Technical
Career Academy (ITCA) participated in a SuitUp business competition in which they
created a new and innovative product for Nike. Volunteers coached students in various
departments before helping them pitch to judges for a cash prize.
Winning Team:
Team 4:
JUGGLE
By Nike
Team 1:
Victory Band
Team 2:
Solar Flare
Team 3:
Nike 365
Team 4:
JUGGLE
by Nike
SuitUp to the Challenge

5. From Student to CEO…
A look at how we are changing life trajectories
through corporate skills-based volunteering

6. Competitions Make a Difference…
BEFORE SUITUP...
94%
of students felt
confident they could
obtain the skills they
needed for a future
career
81%
of students felt what
they learn in the
classroom will help
them in a future
career
100%
of volunteers believe
volunteering is an
important value at
their company
92%
of volunteers felt they
knew how to
encourage more
young people to follow
a specific career path
and industry
79%
of students NOW see
themselves having a
career using the
skills they learned at
SuitUp
93%
of students feel more
confident in school
and preparing for a
career after working
with SuitUp and their
coaches
100%
of volunteers believe
their company made
a positive impact
through SuitUp
100%
of volunteers see
SuitUp as a way to
encourage more
students to join their
industry or company
AFTER SUITUP...

7. GroundTruth Impact
SuitUp asked students if GroundTruth’s SuitUp
competition made an impact on what they want to
study when they go to college. 64% of students said the
volunteers helped them come to this conclusion.
What fields/career paths are our students interested in
after working with the GroundTruth team?
Marketing 16%
Business Administration / Entrepreneurship 11%
Graphic/Web/Digital 32%
Other 15%

8. Same time
next week?
100% of volunteers are interested in doing a SuitUp competition again
93% of students liked their SuitUp competition and coaches
86% of students would like to participate in SuitUp again

9. During the competition, we
overheard…
“Instead of following a trend, make one. – SuitUp Student
You don’t have to have it figured out. Try new things but jump in with
both feet and do your best. You can be successful at a lot of different
things if you try hard! – GroundTruth Coach
You coaches inspire me to pursue marketing as a career! – SuitUp
Student
The mentors that we had this week… WOW. They were so supportive
and encouraging! – ITCA Teacher

10. Get Involved
This board meets 4x a
year and helps SuitUp
implement its strategic
plan to scale and serve
more students.
JOIN SUITUP’S
CORPORATE
BOARD
VOLUNTEER AT
FUTURE
EVENTS
Sign up for as many
chapters as you’d like to
keep an eye out for open
volunteer competitions!
MAKE AN INTRO
TO ANOTHER
COMPANY
SuitUp is always seeking
new corporate partners to
host and sponsor SuitUp
competitions. We work
across the US and even the
UK.
As a 501(c)(3) non- profit,
SuitUp is always seeking
financial or
in-kind support to
continue our work in
communities that need it
most. All gifts are tax
deductible.
GIVE
A GIFT
A huge thank you from all of us in the SuitUp family…

11. THANK YOU
www.volunteerSuitUp.org
Hope to see you again soon!