Media can take various forms including print, audio, and audio-visual. It serves important functions such as informing, educating, and entertaining the public. Media helps make government transparent and allows citizens to voice opinions. It has significantly impacted school and culture. While it has increased collaboration and technological skills, excessive social media use can reduce academic performance and weaken communication skills. Technology in schools allows learning from and with new tools, but must be implemented carefully to achieve educational goals. Overall, media plays a vital role in society but also warrants responsibility in preserving culture and understanding audience impact.

3. Media
 Media is
 Any medium through which any sort of information reach
the people
 Print Media:
1)Newspaper
2)Magazine
 Audio Media:
1)Radio
 Audio-Video Media:
1)Television
2)Internet

6. Function of Media
 To inform
People come to know what, when, where, who,
why & How the things are happening
It brings about greater awareness among the
masses about men and materials.
 To educate
Media educates people by giving information
about food, health, employment, agriculture,
technology, modernization etc.
 To entertain
Movies, serials, animations, music etc.

7.  Mirror of Society
Help keeping things in control Show people what they
actually do and what they must do
 Transparency:
Media has helped to make the working of a nation extremely
transparent. According to the experts, it is the third pillar
of democracy after the government and the people.
Common man can air his grievances without any problem
through the social media so that the higher authorities of
the ruling class can take action for their good. Unlike the
past when decision making was masked by opacity, the
functioning of the modern government is scrutinized lock
stock and barrel by the media.

8. Impact of media on school and
culture
 In the last 50 years, media influence has grown exponentially
with time. First there was the telegraph, then the radio, the
newspaper, magazines, television and now the internet.
 The media boom has also brought a revolutionary change in the
morals and ethics of society
 The media has a huge impact on society and also on public
opinion.
 They can shape the public opinion in different ways depending
on what is the objective
 We make our buying decisions based on the adverts we see on
different avenues of the media such as TV, newspapers or
magazines.
 The media can sometimes go out of the way in advertising or
glorifying certain issues.

9. Impact of media on culture
• Media provide news and information required by the people.
• Media can educate the public.
• Media helps a democracy function effectively.
• They inform the public about government policies and
programmed and how these programmed can be useful to them.
This helps the people voice their feelings and helps the
government to make necessary changes in their policies or
programmed.
• Media can entertain people.
• Media can act as an agent of change in development.
• Media has brought people of the world closer to each other.
• Media promote trade and industry through advertisements
• Media can help the political and democratic processes of a
country.

10. Impact of media on Education
 Four out of five professors in U.S. colleges and
universities use social platforms to teach their
students. (ProCon.org)
 In some cases, media has allowed students to increase
grades by 50% and has drop the overall number of
absent students.
 59% of students report that they use social networking
sites to discuss education topics and 50% use the sites
to talk about school assignments

11. The Negative Impact
 1. Many students rely on the accessibility of information on social media
specifically and the web in general to provide answers. That means a reduced
focus on learning and retaining information.
 2. Students who attempt to multi-task, checking social media sites while
studying, show reduced academic performance
 Their ability to concentrate on the task at hand is significantly reduced by the
distractions that are brought about by YouTube, , Facebook or Twitter.
 3. The more time students spend on social sites, the less time they spend
socializing in person. Because of the lack of body signals and other nonverbal
cues, like tone and inflection, social networking sites are not an adequate
replacement for face-to-face communication. Students who spend a great deal
of time on social networking are less able to effectively communicate in person.
 4. The popularity of social media, and the speed at which information is
published, has created a lax attitude towards proper spelling and grammar)
 5. The degree to which private information is available online and the
anonymity the internet seems to provide has made students forget the need to
filter the information they post.

12. The Positive Impact
 1. Social networking has increased the rate and quality
of collaboration for students.
 2. Social networking teaches students skills they’ll
need to survive in the business world.
 3. By spending so much time working with new
technologies, students develop more familiarity with
computers and other electronic devices.
 4. The ease with which a student can customize their
profile makes them more aware of basic aspects of
design and layout that are not often taught in schools.

14. Technology
 Technology is defined as
“any object or process of human origin that can be used
to convey media.”
 In this sense, technology includes phenomena as
diverse as books, films, television, and the Internet.
 With respect to education, media are the symbol
systems that teachers and students use to represent
knowledge; technologies are the tools that allow them
to share their knowledge representations with others.

15. Impact of Technology on School
and Culture
 There are two major approaches to using media and
technology in schools. First, students can learn “from”
media and technology, and second, they can learn “with”
media and technology.
 Learning “from” media and technology is often
referred to in terms such as instructional television,
computer-based instruction, or integrated learning
systems.
 Learning “with” technology is referred to in terms
such as cognitive tools and constructivist learning
environments.

16.  Television and the computer are the two primary
technologies used in school and community
 Computers as tutors have positive effects on learning
as measured by standardized achievement tests, are
more motivating for students, are accepted by more
teachers than other technologies, and are widely
supported by administrators, parents, politicians, and
the public in general.
 Students are able to complete a given set of
educational objectives in less time with CBI than
needed in more traditional approaches.

17. Conclusion
 Media is a pillar of Society, and a healthy Society is not
possible without a Healthy Media
 Media should take responsibility to
preserve Culture
 Media should understand the possible affects of their
reports on Public Different programs for different age