This paper introduces a novel steganography technique utilizing wavelet transform and a genetic algorithm to improve data embedding in images, specifically enhancing the robustness and capacity of the hidden message while minimizing visual distortion. The method divides cover images into 4x4 blocks and applies optimal pixel adjustment after message embedding for better quality, with simulation results showing a peak signal-to-noise ratio of 39.94 dB and a 50% data hiding capacity. The proposed approach outperforms existing adaptive steganography methods, demonstrating increased imperceptibility and efficiency in data hiding.