Downloaded 12 times
Uploaded byHanapin Marketing
Flash Series! Ecommerce Navigation: The Importance of Getting It Right
The webinar hosted by Linda Bustos emphasizes the critical role of effective site navigation in ecommerce, highlighting that most visitors do not land on the homepage and the search function often fails to meet their needs. Strategic merchandising is essential for developing navigation requirements that resonate with customers and improve sales. The session encourages participants to engage in conversation and explore navigation strategies that can drive better customer experiences.
More Related Content
Similar to Flash Series! Ecommerce Navigation: The Importance of Getting It Right
Flash Series! Ecommerce Navigation: The Importance of Getting It Right
- 1. #thinkppc Ecommerce Navigation: The Importanceof Getting It Right HOSTED BY: &
- 2. #thinkppc Your Presenter • LindaBustos – Co-Founder & Managing Partner of Edgacent – Author of upcoming book “Ecommerce Illustrated” – Blogger at Ecommerce Illustrated – @edgacentlinda, @ecomillustrated
- 3. #thinkppc Join the conversation •Include the hashtag #thinkppc in your Twitter tweets. • Or use the webinar question box to send us questions.
- 4. #thinkppc Live Poll Question#1 How do you manage your PPC account(s)? #thinkppc a) I’m part of an in-house PPC team b) I do all the marketing including PPC c) I work at an agency d) I’m a consultant
- 5. #thinkppc THE MOST IMPORTANTELEMENT OF AN ECOMMERCE SITE?
- 6.
- 7. #thinkppc Not the homepage •Not every visitor lands on your home page –Search, social, email, shopping engines… •Home pages don’t convert –Content often is overlooked and ignored –There is a small chance featured content is relevant to your visitor –The goal of the home page is to get the visitor towards a product they want/need
- 8. #thinkppc Not search •The searchbox/field does not communicate what your site has to offer •Search is for visitors that either know exactly what they want, or have failed using your navigation menus •Exceptions… •Search often fails
- 9. #thinkppc You want yourwebsite to have good CAMA…
- 10. #thinkppc Category and MerchandisingArchitecture
- 11.
- 12.
- 13.
- 14. #thinkppc Emphasis is onstrategic MERCHANDISING
- 15. #thinkppc Why navigation shouldbe influenced by the strategic merchandiser •Knowing your customer very well •Using data to make decisions •Validating hypotheses •Measuring dollar impact of navigation
- 16. #thinkppc CAMA depends onyour catalog •Everything store •Retailer •Brand direct to consumer
- 17.
- 18.
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31.
- 32. #thinkppc Have more questions? ContactUs Directly • Webinar Feedback: marketing@hanapinmarketing.com ____________________________________________ Thank you for attending our webinar! #thinkppc