Amelia and Siobhan worked together to create a Digipak for a group called O.M.G on a tight deadline. Amelia had originally designed a poster that served as the basis for the Digipak design. This PowerPoint shows the process they used to collaboratively design the Digipak, which included researching existing Digipaks, creating mood boards, designing cover pages in PowerPoint, and selecting photos and fonts. The final Digipak designs followed conventions of the pop genre and were intended to appeal to their target audience of 11-16 year old girls.

1. Creating the Poster
Amelia O’Callaghan
As a group we decided we had to create a Digipak. Unfortunately we didn’t
have much time left when it came to creating the Digipak however myself
and Siobhan managed to get round and do it.
We mainly followed my poster design that I had originally created however I
think we worked equally as a team
Here in this PowerPoint you will see the process of how we created the
poster together.

2. The first stage was toThe first stage was to
research some existingresearch some existing
Digipaks, I have already doneDigipaks, I have already done
some more in depth researchsome more in depth research
on my blog, which you can seeon my blog, which you can see
further down but I madefurther down but I made
another moodboard to helpanother moodboard to help
refresh what importantrefresh what important
features were needed.features were needed.

3. Here is my Digipak design, we each created one and then
our final Digipak was made through a collation of them all.
Amelia O’Callaghan

4. I then designed my final Digipak designI then designed my final Digipak design
using simple PowerPoint just tousing simple PowerPoint just to
enable me to try out different fontsenable me to try out different fonts
and see which picture would beand see which picture would be
appropriate to use. These designs areappropriate to use. These designs are
on the next two slides.on the next two slides.
1.1.Back CoverBack Cover
2.2. ‘‘Meet The Girls’ PageMeet The Girls’ Page
Amelia O’Callaghan

5. The average song
titles in an album is
around 12/13.
Therefore I did 12
songs along with a
‘Bonus Track’.
For the background I
created a new gradient
on Photoshop. This
enabled me to use a
variety of ‘pink’ colours
as these are the colours
associated with the Pop
genre. They also relate
to our target audience of
11- 16 year old girls.
I included the producing
companies logo as that
was on my checklist of
what needed to be on the
back cover from the
research I did before
making this product.
I looked up what other back covers had when it came to the
producing rights on their back covers – I followed the same
template yet made the rights appropriate for O.M.G and Syco
Music producers.
The writing down the sides I got from researched digipaks. I
like the idea of having the group name and main single written
down the side reinforcing what the album cover is for. The
picture also fit with the Pop genre and to enforce continuity
throughout the Digipak the pictures have been used on other
slides.
Barcodes also appear
on all digipaks so I
added one to ours.
When it came to the picture I
used the Quick Selection Tool.
This allowed me to remove the
pictures background and just
have the picture of the group. I
did the majority with the Quick
Selection Tool yet used the
magic Wand Tool to get rid of
particular colours.
Although not all digipaks do, I
decided to use direct address
pictures as I fee they connect
with the audience more. The
long shot of the group also
shows them off more and the
angle makes he photo more
interesting.
To make the photos look a
better quality I fiddled with the
lighting settings in order to
make the picture more
luminated. I also got rid of any
blemishes to the skin that were
really obvious as these would
not normally be seen on
celebrities.

6. I wanted this page to appeal
to our target audience of
11-16 year old girls.
Therefore I made the page
very colourful and ‘fun’
looking.
I made the title of the page
clear and obvious, the
curved effect highlights the
idea that it isn't perfect.
Which is what the group
promote – be yourself! I
made the title curved by
using the text tool and then
going into the features.
For lots of the
text I added many
layers to make
the words stand
out. I also used
different fonts for
each member as
the fonts help to
reinforce what
their profile says
about them.
For the background I created a new gradient on
Photoshop. This enabled me to use a variety of
‘pink’ colours as these are the colours associated
with the Pop genre. They also relate to our target
audience of 11- 16 year old girls.
Many digipaks include a
competition or quiz
question in order to win
something from the
band. Due to this I
created a chance to
meet the girls. By putting
the opportunity in a
shape such as this it not
only catches the eye of
the target audience but
fits with the genre.
When it came to the
picture I used the
Quick Selection Tool.
This allowed me to
remove the pictures
background and just
have the picture of the
group. I did the majority
with the Quick
Selection Tool yet used
the magic Wand Tool
to get rid of particular
colours.
Although not all digipaks
do, I decided to use direct
address pictures as I fee
they connect with the
audience more. The long
shot of the group also
shows them off more and
the angle makes he photo
more interesting.
To make the photos look a better quality I fiddled with the
lighting settings in order to make the picture more luminated.
I also got rid of any blemishes to the skin that were really
obvious as these would not normally be seen on celebrities.

7. Amelia O’Callaghan
I am very pleased with my finalI am very pleased with my final
Digipak designs. I feel that theyDigipak designs. I feel that they
conform to the traditional Popconform to the traditional Pop
genre conventions and will begenre conventions and will be
successful in appealing to mysuccessful in appealing to my
target audience.target audience.