The document describes the process of creating logos for a fictional production and distribution company. It discusses selecting striking images, cropping and editing photos in Photoshop, experimenting with fonts, effects, colors and layouts to develop logos that represent the companies and convey their brand identities. For the distribution company logo, a sunset photo was chosen and text was added with effects to tie the image and text together. For the production company, a simple landscape photo was used and lettering chosen to reflect the name "Happiness Productions."

1. Creating Production and
Distributions companies

2. Companies
Panoramic Productions was the name of
the fictional production company I
used in my AS Coursework, I decided
to keep the name, but change it to a
distribution company and improve the
logo for this project.

3. Distribution Companies
I noticed from my research that 'big'
companies like Columbia, 20th
Century Fox and Paramount which are
both production and distribution
companies have 'epic' looking photos
as their logos.

4. similar photos I have taken:

5. Image
• I chose the bottom right one, as I
thought this was the most striking
image to begin with.
• I put the image into Adobe Photoshop
7.0
• Increased the contrast

6. Cropping
I thought there was too much black in the
photo so cropped the image to focus on the
sunset

7. Text
•I adjusted the vertical
and horizontal bend of
the writing as I though
this would make it more
interesting that flat text.
•I decided on a
prominent horizontal
bend and slight vertical
to look the most
impressive

8. Outer Glow- Colour

9. Outer Glow- Amount
Added ‘Outer Glow’
in the same colour
as the sunset to tie
the lettering and
image together,
I varied the size and
strength before
deciding on this

10. Bevel
Added a ‘Inner
Bevel’ effect to
make the text
stand out more,
I also adjusted the light
to come from the
bottom, where the sun is
in the image

11. Text
I put the ‘productions
part at the bottom
as I thought this
looked more
professional

12. Fonts
Too
plain
Too Hard to
thick, read
modern
Too
Too
plain
plain

13. Chosen Font
• After looking at these six best fonts to
make the text stand out more, I
decided to choose Edwardian Script
ITC
• I thought this looked the most elegant

14. Production Companies

15. Naming
For my production company, usually the logo are a lot
more simple and relaxed, for example Regency
films logo is simply the 'R' from Regency. I wanted a
company name that reflects films that are a little bit
different, interesting, happy and desirable. Some
ideas were:
• Bubble Pop
• Summer Night
• Midsummer
• Childlike
• Happiness
I thought 'Happiness Productions' was the most
effective, it gives the audience an insight into how
the production companies films will make them feel
and making the films more desirable.

16. Production Companies
• I looked through some photos I had
and found this one, I thought it was
similar to Lakeshore Productions' logo
and therefore suitable.

17. Stamp
• I wanted to make it less detailed, so I used
the Stamp effect on Adobe Photoshop to
make it so

18. Detail
I coloured over the extra detail like the
water reflection and inflatable boat to
make it more simple because I
thought the extra detail made the
image harder to see what it actually
was, and therefore making it harder to
remember the image.

19. Fonts
Using the fonts I studied from the
Distribution logos I chose Plantagenet
Cherokee as it is clear and simple and
looked the most effective

20. Effects
I then capitalised the lettering and added
a small bevel effect to make the
lettering look more bold in the image.

21. Colours
I thought of the colours that most
symbolise happiness to me which are
pink; baby blue; orange and green.

22. Final
• After looking at all these colours; I
chose baby blue as the others seemed
'harsh' against the black and white
image.