This PowerPoint presentation discusses effective forms and techniques of advertising. It identifies four main forms of advertising: television/radio commercials, flyers/prints, out-of-home advertising, and social media. Key techniques discussed include knowing your target market, including people in commercials, using calls to action with discounts or contact information, and making advertisements professionally designed and memorable. The presentation emphasizes the importance of impression over quantity of ads.

1. Effective Forms and
Techniques of
Advertising
PowerPoint Presentation by:
Mary Antonnette Lao and Mia Louise Tamani

2. What is Advertising?

3. What is Advertising?
• Non-personal communication
• Persuasive
• Paid
• Products, services, ideas

4. Forms of Advertising

5. Forms of Advertising
1. Television/Radio Commercials

6. Forms of Advertising
2. Flyers/Prints

7. Forms of Advertising
3. Out-of-Home

8. Forms of Advertising
4. Social Media

9. Techniques in Advertising

10. Techniques
1. Know your target market
“The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells itself.”
-Peter Drucker

11. Techniques
2. Put people to your commercial

12. Techniques
3. Call to action
> Include discounts or
special offers
> No expiry date means
people soon forget about
the offer and may not
purchase
> Include contact information

13. Techniques
4. Make it professional
– Leo Burnett
“Make it simple. Make it memorable. Make it
inviting to look at.”

14. Recap
• Advertising:
>Non-personal
>Persuasive
>Paid
>PSI
• Forms:
>Commercials
>Flyers
>Out-of-Home
>Social Media
• Techniques:
> Target Market
> Put people to your
commercial
> Call to action

15. “Nobody counts the
number of ads you run;
they just remember
the impression you
make.”
-Bill Bernbach

16. Credits
• http://avirginsbeauty.com/post/82216479470/babylip
s-babyskin-maybelline-makeup-product
• http://www.zsazsapadilla.com/2011/09/when-it-
comes-to-your-face-belo-medical-group-gets-beauty-
right/
• www.cokeredmoves.com
• http://aakshi97.tumblr.com/post/82290608161/barbi
e-on-we-heart-it
• http://www.design-is-
fine.org/post/82303405682/dieter-rams-dietrich-lubs-
braun-clock-radio
• http://www.fotolibra.com/gallery/863169/double-
decker-bus-london/
• http://www.mediagang.co.uk/portfolio/reverse-
graffiti-advertising/
• http://www.toxel.com/inspiration/2008/12/04/clever-
and-creative-bench-advertisements/
• http://www.matrixmediaservices.com/category/walls
capes-billboards/
• www.youtube.com
• http://dancemanila.com/2014/04/05/lando-wilkins-
will-replace-ian-eastwood-mos-wanted-crew-
workshop/
• http://www.ventureharbour.com/great-quotes-
advertising-marketing-experts/
• http://phoenixrisingdesign.com/brochures.html
• http://etudehouse.com/
• http://brandeducationservices.com/2012/01/31/type
s-of-restaurant-advertising-brand-eduction/
• http://www.abn.org.au/business-resources/effective-
advertising-techniques/
• www.bumequipment.com.ph
• http://timkastelle.org/blog/2012/02/your-customer-
isnt-everyone-seven-innovation-thoughts-triggered-
by-peter-drucker/
• www.pondsmen.ph
• www.leoburnett.com
Mary Antonnete Lao
&
Mia Louise Tamani