Mass communications is essential for businesses to effectively launch products, compete in the market, and build brand experiences. Key strategies include defining target markets, setting objectives, establishing budgets, developing messages, choosing media, and measuring effects. Effective mass communications encompass advertising, sales promotions, and public relations to enhance customer engagement and brand reputation.

2. Outline:
Mass Communications is….
Important component of a business (why?)
There a various tools used in mass
communications (examples, nature and use)
#advertisingdoneright
#salespromotioniskey
#createbrandexperiences
#publicrelationswithresults

3. MASS COMMUNICATIONS plays an important
role in business
Launching a new product /
business
Advertise a product / service
Compete in the market

4. Advertising
Events and Experiences
Sales Promotion
Public Relations
What are the ways?

5. • Start by defining your target market and
buyer motives
• Perform the following procedures (5 M’s):
– Set objectives (Mission)
– Establish budget (Money)
– Develop your message (Message)
– Plan which media to use (Media)
– Measure communication effect (Measurement)
#advertisingdoneright

6. • Offers an incentive, mostly short-term
• Includes tools for consumer promotion, trade
promotion and business and sales force
promotion
#salespromotioniskey

7. • Can broaden and deepen a company or brand’s
relationship with the target market
#createbrandexperiences
• Also connects a
product or service
with unique and
interesting
experiences

8. • Includes a variety of programs to promote or
protect a company’s image or individual
products
• Main tools are: publications, events, news,
community affairs, social responsibility
#publicrelationswithresults