The Public Image/Public Relations session will provide you with a quintessential mix of fact and fun, inspire you to share your club’s Rotary stories and how best to convey Rotary’s image to the public at large, primarily focusing on Rotarian-centric needs to optimize and enhance your club-speci c achievements and initiatives. Emphasis will be on “Brand Rotary” tools, aka Rotary Brand Central Station, Mastering the Art of “Social Media” and Expediting and Enhancing Your Digital Public Image using your Club’s Website, then via District 6970’s website “calendar”, Facebook, Twitter, Instagram et al.
Employing the use of multimedia in improving health communication strategiesChristina M Strong
A project focused on creating health care multimedia communication pieces and implementing successful health-related and benefits-related communication strategies for the MSU community that originate from MSU Human Resources (HR) and aligns with MSU’s desire to function as a high-performing organization. These videos and multimedia components (slideshows, photo galleries, PDFs, etc.,) are focused on health and risk communication, specifically health-related research and health care. They are designed to inform, educate and provide faculty and staff at MSU additional support in their endeavors to maintain their well-being. Part of the MSU Global Translational Scholars Program at Michigan State University.
The Public Image/Public Relations session will provide you with a quintessential mix of fact and fun, inspire you to share your club’s Rotary stories and how best to convey Rotary’s image to the public at large, primarily focusing on Rotarian-centric needs to optimize and enhance your club-speci c achievements and initiatives. Emphasis will be on “Brand Rotary” tools, aka Rotary Brand Central Station, Mastering the Art of “Social Media” and Expediting and Enhancing Your Digital Public Image using your Club’s Website, then via District 6970’s website “calendar”, Facebook, Twitter, Instagram et al.
Employing the use of multimedia in improving health communication strategiesChristina M Strong
A project focused on creating health care multimedia communication pieces and implementing successful health-related and benefits-related communication strategies for the MSU community that originate from MSU Human Resources (HR) and aligns with MSU’s desire to function as a high-performing organization. These videos and multimedia components (slideshows, photo galleries, PDFs, etc.,) are focused on health and risk communication, specifically health-related research and health care. They are designed to inform, educate and provide faculty and staff at MSU additional support in their endeavors to maintain their well-being. Part of the MSU Global Translational Scholars Program at Michigan State University.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Rugby as a sport has continuously been on an upward trend in Kenya. The national sevens team has proved to be a force to reckon with by beating world champions in many tournaments. However, as a nation, Kenya has not optimised this growth for brand building. Can PR be leveraged to grow the sport in Kenya and beyond?
Leveraging Public Relations for the growth of Rugby in Kenya Barasa Paul
Rugby as a sport has continuously been on an upward trend in Kenya. The national sevens team has proved to be a force to reckon with by beating world champions in many tournaments. However, as a nation, Kenya has not optimised this growth for brand building. Can PR be leveraged to grow the sport in Kenya and beyond?
Are you ready to lead your club in 2017-18? Start thinking
about how you can get the most out of your presidents-elect
training seminar (PETS). Learn what you can do now to set
yourself up for a successful term as president.
Communication planning; how to gather your assets to build a thoughtful plan for your nonprofit organization, so that your communication isn't just one tactic after another.
Rotary - Creating a public relations planPeggy Hebden
This presentation is intended to be a facilitated session; The questions are to be answered by the group - the notes provide discussion points for the presenter. For Rotary Clubs or Rotary District teams.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Rugby as a sport has continuously been on an upward trend in Kenya. The national sevens team has proved to be a force to reckon with by beating world champions in many tournaments. However, as a nation, Kenya has not optimised this growth for brand building. Can PR be leveraged to grow the sport in Kenya and beyond?
Leveraging Public Relations for the growth of Rugby in Kenya Barasa Paul
Rugby as a sport has continuously been on an upward trend in Kenya. The national sevens team has proved to be a force to reckon with by beating world champions in many tournaments. However, as a nation, Kenya has not optimised this growth for brand building. Can PR be leveraged to grow the sport in Kenya and beyond?
Are you ready to lead your club in 2017-18? Start thinking
about how you can get the most out of your presidents-elect
training seminar (PETS). Learn what you can do now to set
yourself up for a successful term as president.
Communication planning; how to gather your assets to build a thoughtful plan for your nonprofit organization, so that your communication isn't just one tactic after another.
Rotary - Creating a public relations planPeggy Hebden
This presentation is intended to be a facilitated session; The questions are to be answered by the group - the notes provide discussion points for the presenter. For Rotary Clubs or Rotary District teams.
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
3. Objectives
• To create awareness of Rotary Family Health Days
• To maximize media coverage both online and offline.
• To mobilise communities to attend the 3-day RFHD’s
• Promote an active healthy lifestyle for all South Africans
• To recognise the sponsors and supporter base
• Align to the NDOH’s strategic plan for Health
6. Context
• RFHA coordinated a successful Rotary Family Health Day event in 2013
and 2014
• The plan for 2015 is to consolidate these gains
7. What did we learn
• International and SA web sites have made great strides and we should use text
optimally and integrate with social media
• Rotarians must be encouraged to post and use the various channels – real time
• A lack of knowledgeable spokes people in various language and regions
• Government and Main sponsor’s media team to be more involved
• Need more commitment from SABC TV and popular radio stations
• Ambassadors must be involved from the start
• Communication flow between steering committee and clubs were lacking
• A full time media assistant for the project
• Issue with Branding position on stage needs to be taken into consideration this
year.
• Identify partner spokespersons for live interviews to avoid negative publicity.
9. Target Audience
• Direct: Primary Audience
• Geography: Outreach to Urban, Informal and Rural settlements, must be
Province relevant, be more flexible in areas with a large demographic of
rural areas.
• LSM 4-6 (Living Standard Measure, It divides the population into 10 LSM
groups, 10 (highest) to 1 (lowest) it is a research tool used in Marketing to
categorize people in the process of conducting research.
• Cultured/Traditional Value System: Religious , Importance of family,
strong sense of community. Strong relationships/ Spirit of Ubuntu.
• Ascribed Status: Power based/ Kings or Chiefs, Community Leaders.
• Informal Social Life: Slow means of Communication, lack of modern
technology.
11. Target Audiences Cont.
Indirect: Secondary Audience
Characteristics of Public Influencers:
• Credible, help spread the word
• Positive impact on social media
• Respected and known for driving quality content
• Engaged and devoted following
1. Rotary
-Motivate existing Rotarians
-Potential members (especially younger members)
2. Media and influencers
3. Sponsors
4. Government and other NGOs: Because the rural people relate closely with the
community leaders/elders.
12. Approach:
Recommendations
• Reuse and rework existing artwork
• Stick to Corporate ID
• Play an advocacy role with all Rotarians
• Agree with DoH and MTN on use of branding
• Repeat what worked before
• Focus on promoting the website and other social media
• Identify well known celebrity/ambassadors to represent the event and draw more
appeal
• Invite DoH and MTN’s spokespeople to assist in media engagements
• Tap into the DoH and MTN’s media resources and channels to effective reach a
wider footprint
• Align campaign to DoH strategy to help meet overall outreach targets.
13. Messaging
• Primary
• Call to action: to mobilize the community to participate through emotionally
compelling content
• Raise awareness
• Educate
• Secondary
• Promote partners and sponsors
• Other considerations
• General family health vs. HIV/Aids testing
• Clear messaging around what is being offered
• Detail about who is bringing the service is more relevant to the media and
stakeholders – logos are fine on print, on radio the focus has to be on the
benefit and call to action
• Social community mobilization
14. Platforms
RFFASA Website
Social Media (Facebook,
Twitter,YouTube)
OWNED
Print
BOUGHT
Google Adwords
EARNED
PR
Blogger/ Influencer
Outreach
Conversation
TVRadio
SMS(location finder)
PUBLIC SERVICE
ANNOUNCEMENT
16. Content Pillars
All media
All media
All mediaRFHA NEWS
RFHA PEOPLE
RFHA ACTIVITIES
FAMILYHEALTHDAYS
New developments
and media coverage
Stories about the
people involved
Activities onthe day
All mediaRFHA IMPACT Assessment of the day
18. PR Opportunities
• RFHA SA website – storytelling medium
• Create news around the Spokespersons/Ambassadors
• Unsung heroes in the DoH, on invitation to MTN
• Marion’s story
• Rotarians
• Celebrities/ Ambassadors/ Key influencers
• Have a robust online campaign using the established social media platforms to
generate interest, include many voices in the conversation, and issue calls to
action.
• Engage with all the sponsors on additional branding and PR opportunities
available
• Emphasize the positive of the campaign through thought leadership/Stakeholder
relationship
19. PR Opportunities Cont.
• Use emotionally compelling content through “Shared experience”
• Caxton delivers to the LSM reach through 200 newspapers linked to their
webpages. Caxton can start publications as soon as possible to enhance
attendance rates and maximize on opportunity.
• Identify places where there are large mass movements within the communities so
that people are able to locate the sites much easier for example: train stations or
taxi ranks
• Radio stations to have the most positive roll out and high return rate for reaching
these populations of high listenership. This will be pushed by all local radio DJs
around their platforms to mobilize people.
• Strategy through narrative “Story” in three phrases: before, during and after the
campaign. Played out in a seamless process.
• Media took kit
20. Collateral
• Advocacy took kit to include: Key messaging, fact sheet, Q and A,
background and collateral.
• RFHD Factsheet, Stats and Targets
• Briefing template for interviews
• Press Release – RFHD announcement, Press release document with each
stakeholder statements infused in one whole press release.
• Crisis Comms Papers – risk scenarios and holding statements
• Identify all spokesperson for all partners, briefing Book for spokespersons.
• Press Release – RFHD Launch and RFHD Final Outcomes
• Partner profiles
• Branding Guidelines: Main Stage allocated to Rotary and Government
with main partners like MTN and SABC the rest to locate branding on the
sides. Allocate Task team to monitor this.
21. Collateral Cont.
• Get a floor Plan for the area in Illembe District launch site venue
• Have a list of identification “names” of all people who will be featured in
photographs for newspaper publishing
• Branding Guidelines: Main Stage allocated to primary partners ((NDOH,
RFHA, Rotary, Pepfar (CDC and USAID) Caxton ,SABC and MTN to locate
branding on the sides. Allocate Task team to monitor this.
22. Next Steps
• Update and Improve RFHA SA website
• Media training on the 1st week of July 2015
• Develop updated artwork
• Create and edit short video clips for online use
• Coordinate with sponsors and support partners
• Approach media with PR angles
• Identify and liaise with selected ambassadors
• Build social platforms and communities through newsletter direct campaign
• To run a social mobilization before the event to create awareness to
popularize and sensitize the event.
• Website to go live with all uploads and information that Rotarians can have
access to.