The document discusses managing mass communications. It outlines that mass communications utilizes 4 tools - sales, promotion, public relations, events and experiences, and advertising. It also discusses developing the 5Ms of advertising - mission, money, message, media, and measurement. Finally, it recommends always seeking the "big idea", using alternative advertising options, selecting proper media timing, managing events properly, creating a good customer experience, having marketing and public relations support marketing, and evaluating effectiveness through 4 factors.
Advertising
Managing Mass Communication
Advertising Expenditures
Advertising Growth in India
Advertising Campaign
Developing an Advertising Campaign
Media
Sales Promotion
Personal Selling as Promotion
Advertising
Managing Mass Communication
Advertising Expenditures
Advertising Growth in India
Advertising Campaign
Developing an Advertising Campaign
Media
Sales Promotion
Personal Selling as Promotion
Is Traditional Media Planning In The Digital Age Broken? | Gil Snir, Benchmar...Bench
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Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Effective Integrated Marketing Communications involves understanding and communicating to customers. Market and customer research, sales promotions, advertising, public relations, events and experiences, direct marketing, personal selling and word of mouth are components of an IMC program.
Marketing for Creators - Fact From Myth (slides)Game Republic
Leonie Manshanden, ex-Irrational Games Studio Director, discusses the similarities and differences between triple-A and indie games marketing - from the GameHorizon Marketing Summit 2014, 26th September 2014. There are companion notes to this presentation.
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
Similar to Ch18 Managing Mass Communications: A Visual Model (20)
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Ch18 Managing Mass Communications: A Visual Model
1. Managing Mass Communications Understanding their use in today’s environment Bea Pacheco Ateneo Graduate School of Business December 2009 Top 10 Concepts (Visual Edition)
9. Managing Mass Communications… Utilizes 4 SPRE Ad tools. Sales Promotion Public Relations Events & Experiences Advertising
10. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5
11. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission
12. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money
13. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message
14. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media
15. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement
16. Managing Mass Communications… Always seek the “BIG” idea Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA
17. Managing Mass Communications… Alternative advertising options may also work. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native
18. Managing Mass Communications… Select appropriate Media Timing. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing
19. Managing Mass Communications… Sales promotion tools provide benefits to everyone. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone
20. Managing Mass Communications… Manage events properly. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship
21. Managing Mass Communications… Create experience for Customers. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship
22. Managing Mass Communications… Support marketing department with M arketing P ublic R elations. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship Builds credibility
23. Managing Mass Communications… Evaluate Advertising Effectiveness adds up 4 shares. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship Builds credibility Voice Mind & Heart Market Expenses
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26. Managing Mass Communications Understanding their use in today’s environment Bea Pacheco Ateneo Graduate School of Business December 2009 Top 10 Concepts (Visual Edition)