11.2 Marketing a Small Business Introduction Presentation 1

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This document outlines steps for preparing an effective promotional plan for a small business, including developing promotional activities and themes, selecting appropriate elements of the promotional mix like advertising, personal selling, publicity and sales promotion, computing costs, scheduling activities, creating detailed plans, implementing, and following up on effectiveness. Key terms defined include promotion, product promotion, institutional promotion, and promotional mix.

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In this presentation, we will introduce you to the concept of creating a marketing plan, analyzing the situation by setting objectives and strategy. We will also discuss the importance of positioning a brand, product and advertising. We will also talk about allocation of funds and strategizing an advertising campaign. To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html

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