My vision of NY advertising industry. Lectures reviews, links to documents and cases, conclusions and findings from discussions.
Please see full version if you interested in notes and schedule (http://d.pr/f/1aS34/4Pfn7h7m).
1) The document provides an overview of branding and advertising, including definitions of key concepts, roles in the industry, and case studies.
2) Methodologies discussed include brand auditing, industry analysis, and conceptualization.
3) Recommendations are provided for developing creativity as a student, employee, and organization through various activities and maintaining an open culture.
1) The document provides an overview of branding and advertising, including definitions of key concepts, roles in the industry, and case studies.
2) Methodologies discussed include brand auditing, industry analysis, and conceptualization.
3) Recommendations are provided for developing creativity as a student, employee, and organization through various activities and maintaining an open culture.
I gave this talk to the agency I work at, as i'm the first 'creative technologist' there.
My thoughts on what my job means, where I think the industry is going and some inspirational stuff in the back end.
These slides are quite old - please see the latest version - http://www.slideshare.net/sermad1/what-is-a-creative-technologist
@sermad
Neil Kolo is exploring his personal brand and developing a portfolio. He identifies himself as a dedicated and creative individual with over 20 years of experience. His goals include launching his own creative business and completing degrees in digital marketing and media design. He analyzes his skills and areas for improvement. Kolo also outlines his target audience, competition, and plans for professional development and networking to strengthen his personal brand.
Neil Kolo is exploring his personal brand and developing a portfolio. He identifies himself as a dedicated and creative individual with over 20 years of experience. His goals include launching his own creative business and completing degrees in digital marketing and media design. He analyzes his skills and areas for improvement. Kolo also outlines his target audience, competition, and plans for professional development and networking to strengthen his personal brand.
This document outlines a branding and marketing strategy for Lifedots, a new app that helps users save and organize memories. The strategy aims to increase awareness of Lifedots by highlighting how important memories can get lost in growing social media feeds. It involves creating shareable social media content and posters that prompt users to reflect on losing memories and direct them to sign up for the upcoming Lifedots beta release. The strategy gives Lifedots a clear purpose and brand personality while targeting heavy social media users to build excitement around the new app.
1) The document provides an overview of branding and advertising, including definitions of key concepts, roles in the industry, and case studies.
2) Methodologies discussed include brand auditing, industry analysis, and conceptualization.
3) Recommendations are provided for developing creativity as a student, employee, and organization through various activities and maintaining an open culture.
1) The document provides an overview of branding and advertising, including definitions of key concepts, roles in the industry, and case studies.
2) Methodologies discussed include brand auditing, industry analysis, and conceptualization.
3) Recommendations are provided for developing creativity as a student, employee, and organization through various activities and maintaining an open culture.
I gave this talk to the agency I work at, as i'm the first 'creative technologist' there.
My thoughts on what my job means, where I think the industry is going and some inspirational stuff in the back end.
These slides are quite old - please see the latest version - http://www.slideshare.net/sermad1/what-is-a-creative-technologist
@sermad
Neil Kolo is exploring his personal brand and developing a portfolio. He identifies himself as a dedicated and creative individual with over 20 years of experience. His goals include launching his own creative business and completing degrees in digital marketing and media design. He analyzes his skills and areas for improvement. Kolo also outlines his target audience, competition, and plans for professional development and networking to strengthen his personal brand.
Neil Kolo is exploring his personal brand and developing a portfolio. He identifies himself as a dedicated and creative individual with over 20 years of experience. His goals include launching his own creative business and completing degrees in digital marketing and media design. He analyzes his skills and areas for improvement. Kolo also outlines his target audience, competition, and plans for professional development and networking to strengthen his personal brand.
This document outlines a branding and marketing strategy for Lifedots, a new app that helps users save and organize memories. The strategy aims to increase awareness of Lifedots by highlighting how important memories can get lost in growing social media feeds. It involves creating shareable social media content and posters that prompt users to reflect on losing memories and direct them to sign up for the upcoming Lifedots beta release. The strategy gives Lifedots a clear purpose and brand personality while targeting heavy social media users to build excitement around the new app.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
TBWA\Hunt\Lascaris The Future of AdvertisingSophie Mayer
The document discusses how advertising and marketing are changing in the digital age. It notes that advertising is shifting to digital formats like social media, mobile, and video. Interactivity and engagement are becoming more important than traditional interruptive advertising. Brands need to focus on conversations and experiences rather than just pushing messages. Successful marketing will involve listening to customers and bringing people together in online communities. Within a few years, over 30% of all advertising spending is expected to shift to these new digital and social formats.
Nicolas Bordas - TBWA - HUBFORUM Paris 2013 HUB INSTITUTE
HUBFORUM PARIS 2013
Panel : Creativity is the future of innovation - Keynote
Intervenant : Nicolas Bordas - Vice-Président TBWA Europe & President BEING Worldwide - TBWA
http://www.hubforum.com/paris/2013/
www.hubinstitute.com
Life is made up of moments. In today’s connected world, moments happen in many different places and spaces. They shape customer impressions and notions of what a brand represents. But if you think marketing is just about creating moments, you're wrong. Successful brands that manage multi-channel experiences need to meet customers in the moment and create avenues out of the moment for them to share their experience. This presentation explores how to create context, conversations, community and captivating experiences that drive customer preference and behavior.
Be sure to click on the Speaker Notes tab for more details on slide content.
Slides from our Twestival talk in Suffolk - to raise money for the Suffolk Disability Care Fund. Please note: we are not crediting the research as our own work. Stories and research come from the minds and books of Rory Sutherland, Seth Godin, Martin Lindstrom, Malcolm Gladwell and Dan Ariely.
This document discusses human experiences and interfaces. It defines an experience as involving human senses and being shaped by interactions both at the micro and macro level. Interfaces are described as extensions of humans that enable interaction and shape experiences. The key aspects of interfaces that deliver experiences are identified as being localized, personalized, and pushing relevant context. The interface layer is presented as hiding complexity while aggregating products/services into experiences. The focus is on designing interfaces and technology for natural human experiences.
Emerging types of Marketing discusses new digital marketing trends and techniques. While traditional online advertising like SEO, display ads, and affiliate marketing still exist, many new buzzwords have emerged in digital marketing like cost per like, social commerce, and big data. However, few of these new techniques will survive. Two marketing approaches that are likely to endure are big data and real-time marketing. Real-time marketing involves authentic communication delivered at the right time and place, while big data allows analysis of large customer datasets. Content marketing is also discussed as creating and distributing valuable content to engage customers without direct selling. Innovation is needed as customer wants continually change.
BBH was founded in 1982 in London by John Hegarty and Nigel Bogle. It has since expanded to 6 offices worldwide with 928 employees and $1.5 billion in billings. BBH is owned by Publicis, a large advertising conglomerate, which acquired a minority stake in 1999. BBH works with global clients across industries and differentiates itself through its connected global network and award-winning creative work.
The document discusses themes from the SXSW 2014 conference around technology, creativity, and people. It provides examples of technological innovations on display at the conference related to virtual reality, drones, 3D printing, and more. It also discusses how creativity must be applied to technology to continue driving progress, and how the future will be created by people who understand people and can innovate. The overall message is that technological advancement relies on both creativity and understanding human needs and behaviors.
Digital Velocity Europe 2015 | Sapient Nitro PresentationTealium
The document discusses the history of marketing from blacksmiths to the modern day focus on customer experience, brands, and innovation. It then examines how technology has disrupted industries like transportation and hospitality through platforms that connect buyers and sellers. The final sections address issues of data privacy, how personal data is used, and the impact of algorithms on experiences and opportunities.
This document discusses prototyping at TBWA and key shifts in advertising from ads to services, desks to mobile, and virtual to real. It outlines TBWA's key processes from awareness to purchase to loyalty. It provides international and local case studies from TBWA Helsinki and key learnings around testing early and often, expecting problems, and being relentless.
Building A New Agency OS - Google #FirestartersMel Exon
The document discusses how the pace of technological change is accelerating exponentially and how this will impact the future of marketing. It argues that the best marketing will become indistinguishable from the products and services being promoted. To reflect this new reality, agencies need to create a new "operating system" focused on delivering marketing that is useful, entertaining, and epic. This demands reducing processes to their minimum viable products and constantly learning and adapting through a structure of nimble, cross-functional teams rather than traditional rigid hierarchies.
The creative:planner relationship bbh londonDosage
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses how diversity and collaboration can drive creativity. It argues that new ideas come from making new connections between different elements and environments that encourage collisions between diverse influences. It advocates embracing collaboration, nurturing serendipity by getting involved in different fields to allow new connections, and copying ideas from various sources near and far. The document also stresses trusting creative processes that gravitate toward the edge of chaos and connecting different specialists.
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014Agathe Guerrier
A talk given by Agathe Guerrier, Head of BBH Labs in London, at SPOT conference in Aarhus in May 2014, outlining a point of view on new types of ideas that can drive growth for creative businesses.
21 ways to break assumptions in the event-conference-businessCyriel Kortleven
The document outlines 21 ways to break assumptions in the event planning business. Some key ideas include having multiple simultaneous speakers, non-traditional event locations like museums or parks, crowdsourcing aspects like the agenda or speaker selection, incorporating more interactive elements beyond presentations, and using technology to enable remote or multi-location events. The overall message is to challenge conventions and continuously evolve events to create novel experiences for participants.
This document provides guidance on creating an effective portfolio by illustrating key steps and principles. It recommends showing pride and process over just proof and catalogs. The first step is to break one's career timeline into meaningful chunks and highlight important details. Next, each person tells their story while others take notes. The document models an example portfolio timeline and encourages showing results and numbers when possible. It concludes by sharing examples of good portfolios and trading contact information.
This document provides an outline for an interactive workshop on pitching events. The workshop covers understanding the client brief, structuring the pitch, developing dynamic delivery techniques, and leaving a strong impression. Participants will practice pitching a sample brief and receive feedback. The goal is to help attendees sell their ideas, understand client needs, and stand out from other event planning options.
Southampton Graphic & Web design course 'Pitching & Qualification' presentationrenemorency
13th November 2012: Slides to accompany a presentation to university students in Southampton. The presentation focuses on the 'Pitching & Qualification' process. By @renemorency
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
TBWA\Hunt\Lascaris The Future of AdvertisingSophie Mayer
The document discusses how advertising and marketing are changing in the digital age. It notes that advertising is shifting to digital formats like social media, mobile, and video. Interactivity and engagement are becoming more important than traditional interruptive advertising. Brands need to focus on conversations and experiences rather than just pushing messages. Successful marketing will involve listening to customers and bringing people together in online communities. Within a few years, over 30% of all advertising spending is expected to shift to these new digital and social formats.
Nicolas Bordas - TBWA - HUBFORUM Paris 2013 HUB INSTITUTE
HUBFORUM PARIS 2013
Panel : Creativity is the future of innovation - Keynote
Intervenant : Nicolas Bordas - Vice-Président TBWA Europe & President BEING Worldwide - TBWA
http://www.hubforum.com/paris/2013/
www.hubinstitute.com
Life is made up of moments. In today’s connected world, moments happen in many different places and spaces. They shape customer impressions and notions of what a brand represents. But if you think marketing is just about creating moments, you're wrong. Successful brands that manage multi-channel experiences need to meet customers in the moment and create avenues out of the moment for them to share their experience. This presentation explores how to create context, conversations, community and captivating experiences that drive customer preference and behavior.
Be sure to click on the Speaker Notes tab for more details on slide content.
Slides from our Twestival talk in Suffolk - to raise money for the Suffolk Disability Care Fund. Please note: we are not crediting the research as our own work. Stories and research come from the minds and books of Rory Sutherland, Seth Godin, Martin Lindstrom, Malcolm Gladwell and Dan Ariely.
This document discusses human experiences and interfaces. It defines an experience as involving human senses and being shaped by interactions both at the micro and macro level. Interfaces are described as extensions of humans that enable interaction and shape experiences. The key aspects of interfaces that deliver experiences are identified as being localized, personalized, and pushing relevant context. The interface layer is presented as hiding complexity while aggregating products/services into experiences. The focus is on designing interfaces and technology for natural human experiences.
Emerging types of Marketing discusses new digital marketing trends and techniques. While traditional online advertising like SEO, display ads, and affiliate marketing still exist, many new buzzwords have emerged in digital marketing like cost per like, social commerce, and big data. However, few of these new techniques will survive. Two marketing approaches that are likely to endure are big data and real-time marketing. Real-time marketing involves authentic communication delivered at the right time and place, while big data allows analysis of large customer datasets. Content marketing is also discussed as creating and distributing valuable content to engage customers without direct selling. Innovation is needed as customer wants continually change.
BBH was founded in 1982 in London by John Hegarty and Nigel Bogle. It has since expanded to 6 offices worldwide with 928 employees and $1.5 billion in billings. BBH is owned by Publicis, a large advertising conglomerate, which acquired a minority stake in 1999. BBH works with global clients across industries and differentiates itself through its connected global network and award-winning creative work.
The document discusses themes from the SXSW 2014 conference around technology, creativity, and people. It provides examples of technological innovations on display at the conference related to virtual reality, drones, 3D printing, and more. It also discusses how creativity must be applied to technology to continue driving progress, and how the future will be created by people who understand people and can innovate. The overall message is that technological advancement relies on both creativity and understanding human needs and behaviors.
Digital Velocity Europe 2015 | Sapient Nitro PresentationTealium
The document discusses the history of marketing from blacksmiths to the modern day focus on customer experience, brands, and innovation. It then examines how technology has disrupted industries like transportation and hospitality through platforms that connect buyers and sellers. The final sections address issues of data privacy, how personal data is used, and the impact of algorithms on experiences and opportunities.
This document discusses prototyping at TBWA and key shifts in advertising from ads to services, desks to mobile, and virtual to real. It outlines TBWA's key processes from awareness to purchase to loyalty. It provides international and local case studies from TBWA Helsinki and key learnings around testing early and often, expecting problems, and being relentless.
Building A New Agency OS - Google #FirestartersMel Exon
The document discusses how the pace of technological change is accelerating exponentially and how this will impact the future of marketing. It argues that the best marketing will become indistinguishable from the products and services being promoted. To reflect this new reality, agencies need to create a new "operating system" focused on delivering marketing that is useful, entertaining, and epic. This demands reducing processes to their minimum viable products and constantly learning and adapting through a structure of nimble, cross-functional teams rather than traditional rigid hierarchies.
The creative:planner relationship bbh londonDosage
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses how diversity and collaboration can drive creativity. It argues that new ideas come from making new connections between different elements and environments that encourage collisions between diverse influences. It advocates embracing collaboration, nurturing serendipity by getting involved in different fields to allow new connections, and copying ideas from various sources near and far. The document also stresses trusting creative processes that gravitate toward the edge of chaos and connecting different specialists.
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014Agathe Guerrier
A talk given by Agathe Guerrier, Head of BBH Labs in London, at SPOT conference in Aarhus in May 2014, outlining a point of view on new types of ideas that can drive growth for creative businesses.
21 ways to break assumptions in the event-conference-businessCyriel Kortleven
The document outlines 21 ways to break assumptions in the event planning business. Some key ideas include having multiple simultaneous speakers, non-traditional event locations like museums or parks, crowdsourcing aspects like the agenda or speaker selection, incorporating more interactive elements beyond presentations, and using technology to enable remote or multi-location events. The overall message is to challenge conventions and continuously evolve events to create novel experiences for participants.
This document provides guidance on creating an effective portfolio by illustrating key steps and principles. It recommends showing pride and process over just proof and catalogs. The first step is to break one's career timeline into meaningful chunks and highlight important details. Next, each person tells their story while others take notes. The document models an example portfolio timeline and encourages showing results and numbers when possible. It concludes by sharing examples of good portfolios and trading contact information.
This document provides an outline for an interactive workshop on pitching events. The workshop covers understanding the client brief, structuring the pitch, developing dynamic delivery techniques, and leaving a strong impression. Participants will practice pitching a sample brief and receive feedback. The goal is to help attendees sell their ideas, understand client needs, and stand out from other event planning options.
Southampton Graphic & Web design course 'Pitching & Qualification' presentationrenemorency
13th November 2012: Slides to accompany a presentation to university students in Southampton. The presentation focuses on the 'Pitching & Qualification' process. By @renemorency
Daniel Hickey has over 15 years of experience in graphic design, production management, and client services. He has worked at various advertising agencies such as Clemenger BBDO, Hub Plus, Venus Advertising, and JWT Melbourne, where he was responsible for design, artwork production, and managing teams. He has expertise in programs like Adobe Creative Suite and working with clients in various industries such as automotive, food & beverage, and music.
The document provides an overview of branding and advertising. It discusses the speaker's journey working in software engineering and then various roles in advertising and branding agencies. It also covers topics like branding and advertising definitions, roles in the industry, case studies, reverse analysis of campaigns, the landscape of creativity, and ethics in advertising.
This document provides 27 presentation tips with examples of how to effectively create and deliver presentations. Some key tips include providing credentials upfront, using humor and interactive questions to engage audiences, supporting company success stories with credentials, and ending by thanking the audience and providing contact information. The tips are demonstrated through example slides that utilize images, charts, and questions to convey messages in an impactful way. Overall, the tips suggest optimizing presentations for audience engagement and memorability.
Pitching: science and psychology > Fred OliveiraStartup Pirates
This document provides tips for pitching startups to investors. It begins with an overview of the typical structure of a pitch, including the elevator pitch, problem, solution, market, business model, technology, competition, marketing plan, team, and milestones. It then discusses the importance of telling a story rather than just presenting slides. Additional tips include not wasting the investor's time, setting the agenda to maintain attention, avoiding being boring, treating investors as people, pitching rather than selling, not coming across as needy, not having to be the "good guy," and focusing on garnering attention by understanding dopamine responses. The overall message is to create an engaging pitch that does not suck.
The document discusses collaboration in the creative industry. It provides background on glue, a London-based creative agency, and describes their work promoting collaboration across different teams and with clients. It also discusses how the digital space requires collaboration to complete complex projects, bring together diverse skills, and keep up with rapid changes. Finally, it offers tips for being a good creative leader in a collaborative environment such as being transparent, open to new ideas, and fighting to provide preparation time for teams.
The document summarizes the schedule for the High Five Conference being held in Raleigh, North Carolina on February 26-27, 2014. The conference includes keynote speeches, breakout sessions, workshops and a welcome reception on the first day. On the second day, sessions will continue with additional keynotes and breakout sessions, as well as a breakfast. Topics to be covered include content marketing, social media strategy, creativity, branding and digital marketing. The schedule provides details on session times and speakers for the various events.
My talk from the 2010 Cannes Lions.
For you startup geeks out there I guess you can say I’m giving advertising the “lean startup” treatment. For those of you with real jobs, I’ll be talking about how we can reduce risk, eliminate waste and increase the impact in campaigns where media fragmentization and hyper competition are significant factors.
The document outlines Tomás Caeiro's workshop on crafting an effective pitch deck. The workshop agenda includes defining what a pitch and pitch deck are, pitch secrets and goals, and pitch format and structure. The presentation covers communicating something to someone to achieve a goal, different types of pitches, and the importance of practice, planning and anticipating questions. It provides guidance on pitch elements like problem, solution, competitors, marketing, business model and metrics. Bonus tips are given on dos and don'ts of pitching, including knowing your audience, competitor, and not giving false information.
"What if we tried..." Practical Prototyping for Tinkerers, Inventors & On-the...Kristin Wolff
This document summarizes Kristin Wolff's website which promotes prototyping as a method for innovating and problem solving. The website discusses prototyping concepts and methods through short passages and provides tools to guide the prototyping process. It emphasizes that prototyping is useful for workforce and social innovation by allowing ideas to be tested and improved before implementation through low-cost experiments. The document samples several prototyping tools and methods including describing personas, planning prototypes, and mapping customer journeys.
How do you move from decorating (making your event look good) to designing (supporting your goals with the environment of your event)? Theme parks, Retail, and Exhibits have raised the bar on how people learn and are affected by their environments. These are lessons that you can use strategically to work with your creatives and get the outcomes you really want with the 'hidden persuaders that these other industries use routinely. See case studies of the process in Event Design
All famous company profile v3.0 july 8, 2013Pauline Pangan
The document discusses various social media marketing services offered by a company including social analytics, social CRM, social listening, building and nurturing social communities, content marketing, social advertising, and ROI reporting. It provides brief explanations of each service and emphasizes the importance of understanding customers, competitors, and metrics.
Chanchal Sharma completed a 6-week internship at autoAbode ltd, a 3D printing company. Their duties included digital brand management tasks like SEO, social media marketing, content writing and email marketing to promote autoAbode's 3D printer and services. Over the 6 weeks, Chanchal learned skills in these areas and gained practical experience in digital marketing, learning differences between academic and workplace knowledge. They provided suggestions for autoAbode to become a leading 3D printing brand, such as promoting through other channels and improving the printer design.
Forget everything you know about pitches and discover all the mistakes you can avoid.
Don't forget that selling is not the coolest thing to do, but is damn important!
This presentation was made on our Lunch 'N' Learns which are presentations given each Friday at Whitesmith. Since it's a spoken presentation, it's natural that some information is missing from the slides. So take it with a grain of salt.
Visit our site and subscribe to our Newsletter for more cool news!
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Vladimir Rusev Elevate Accelerator AUBG - 2021Vladimir Rusev
This document provides advice on starting a new business called MyHealthBuddy. It recommends focusing on growing industries like health-tech during COVID-19. The key aspects to focus on are having a compelling personal story, understanding why you are starting the business, quickly building an MVP to test the market, and focusing on inbound marketing and sales fundamentals like prospecting and defining value propositions based on business benefits rather than features. Experience from previous startups like Connecto and Leanplum emphasize the importance of consulting projects, A/B testing, and optimizing sales processes.
Webinar: How to build a digital culture in higher educationPrecedent
Higher education institutions are under constant pressure to modernize their digital properties, improve the student experience and remain competitive in the education landscape.
However, complex organisation structures and processes can make digital innovation seem nearly impossible.
During this webinar, Lindsay Herbert, Global Head of Digital at Precedent will draw on inspirational examples that evidence the need for change from digitally transformed universities like Harvard. She will also share practical tips for how non-Ivy league universities can get started – including how to get support from senior leadership, prioritise areas for innovation, and run small innovation initiatives.
Lindsay will demonstrate insights from Precedent’s own work in digital transformation within higher education institutions, including the major programmes that utilise Precedent’s alliance with KPMG. Takeaways will be very relatable and practical for universities of different sizes and digital maturity levels.
Great story from Scott Wells about business development principles. See tools and approaches in the doc (for more points plz see observing Campus ppt in my account).
Daniel Murphey - Startup lessons for marketersStas Kremnev
This document provides information about VendorDB, a startup that provides a database for marketers to browse vendor profiles and leave reviews. It introduces the co-founders and team members. Over 180 marketing agencies and companies are using VendorDB, including large brands like Apple, Coca-Cola, Google, and more. The profile breakdown shows most users are mid-level to executive level marketing professionals. The document also outlines some lessons learned from startups that could help marketers, such as using lean methodology and understanding startup culture.
Benjamin Zoll - Communication PlanningStas Kremnev
This document discusses communications planning and how it takes a consumer-centric approach. It provides an example of how Puma developed a campaign architecture around establishing the concept of an "after-hours athlete" to address losing relevance among youth. The process involved understanding barriers to the brand idea, then defining communications tasks and tactics across channels to move consumers through the purchase journey. It emphasizes analyzing where consumers encounter platforms like social media and reframing media as a means to continue the consumer journey, not just channels to advertise through.
The document outlines Xavier Gallego's process for creative projects, including briefing, debriefing, brainstorming, pitching, executing, and case studies. It provides tips for each step such as clarifying the objective, questioning assumptions, letting ideas grow through mixing disciplines, simplifying concepts, and ensuring solutions are explained clearly. Examples are then given of projects including a Nike app, Filmroom, and a Kobe Bryant film.
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
Andrey Gabisov - Building an agency in USStas Kremnev
This document provides an overview of Global Point Agency, an international full-service agency with 12 years of market success. The New York office has served as a bridge to US markets for both foreign and local brands for four years, providing strategy, creative ideas, and execution. The agency offers various creative and digital services and has clients across industries. It also discusses key challenges in working with international clients due to lack of knowledge, communication issues, and cultural differences. The document emphasizes that proactive leadership is needed to set expectations, establish trust, describe processes clearly, and initiate difficult conversations. It provides self-assessment exercises for technical and management skills.
This document outlines the process for creating and pitching new ideas as part of a team. It discusses forming cross-functional teams, conducting research, brainstorming and protecting new ideas, developing presentations, and pitching the ideas to contests. The goal is to win opportunities by effectively communicating insights, strategies, and plans to bring ideas to life. Teams are encouraged to take risks, think creatively, and learn from both successes and failures.
Jeremy Adirim - How to get most from ProducerStas Kremnev
This document provides information about the role of producers, how to work effectively with them, and lessons learned from experience as a producer. It discusses how producers are responsible for a project's budget, timeline, quality, and seeing it through from development to launch. Producers must believe in a project and take on its risks and rewards. They make many of the most critical decisions that determine a project's success. It's important for producers to break out of a tendency to say no and instead focus on how an idea can be accomplished. Empathy, anticipation of challenges without being overwhelmed, and allowing creative tension are emphasized as important skills for producers.
Jeff Scardino about Proactive Pitching. Three types for the approach: usual Knowing Your Opportunities (YO) and often missing two others - Creating YO and Owning YO.
jeffscardino.com
Lana Voynova - Crash course in UX designStas Kremnev
This document provides an overview of a crash course in UX design. It includes an agenda, definitions of UX and various related roles. It also covers UX research and design tools, methods like card sorting and wireframing. Resources for continuing education in UX are provided at the end.
Elena Melendy - Content strategy as an experience designStas Kremnev
This document provides an overview of content strategy as a discipline, including:
- Content strategy has grown significantly as a field in the past 5 years, with high demand for skilled content strategists.
- Content strategy involves various roles and methodologies for managing content through its lifecycle and across channels.
- It lists many books, articles, blogs, and events focused on content strategy that provide guidance and thought leadership in the field.
Clemens Brandt - Creativity and productivity in an agency environmentStas Kremnev
This document discusses how agile methodologies can boost creativity and productivity in agencies. It introduces agile concepts like iterative development, prioritization of user stories, and prototyping. Teams are encouraged to collaborate closely to define user needs upfront through stories, then build and test software in short cycles. This allows addressing customer priorities and responding quickly to changes instead of following rigid plans. Tactics like prioritizing stories and splitting work into sprints are presented as ways for agency teams involving different roles to work together efficiently using agile principles.
Patrick Keyes's @ Bounce. Agency growth acceleratorsStas Kremnev
The document discusses changes in the agency landscape as different types of agencies adjust to marketers' changing needs. It notes that brand agencies, media agencies, and digital shops are all rushing to focus on customer experience and omnichannel engagement as consumers control when, where, how, and on which devices they engage. The changes reflect marketers' need for more frequent, targeted campaigns across multiple channels rather than high-cost, quarterly TV campaigns. Agencies need to distinguish themselves through their brand, by focusing on what marketers need rather than what the agencies need to sell, and by becoming true partners to clients.
Danil Krivoruchko is a creative director and designer based in Moscow who has worked for major clients like Intel, MTV, and Coca-Cola. He has experience working at studios including MYSHLI and Charlex. The document provides information about Krivoruchko's background, clients, awards, work experience, and includes examples of projects he has led for EVENTBRAND, Eurovision, and other clients in advertising, design, and visual effects.
The document summarizes an English lesson covering various grammar topics, workplace jargon, storytelling techniques, and conflict resolution strategies. It includes quizzes and exercises on grammar rules, common mistakes, and interpreting workplace phrases and acronyms. Advice is given for cover letters, interviews, negotiation, and saying goodbye when leaving a job. Interactive elements encourage participation and addressing any outstanding questions.
Lana Voynova led an English lesson covering differences between conversational and professional English, common agency jargon, and storytelling techniques. The agenda included introductions, exercises to practice various phrases, quizzes to test understanding of jargon and acronyms, and a review. Participants were encouraged to get clarity if anything was confusing and to tell stories in a detailed, honest, and personal way without dictating how others should feel.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
IKRa NY Campus 2014 - Overview
1.
2.
3.
4. Why did I go
To improve personal
background
a. 7+ years in media,
research and strategy.
Evident gap in knowledge
of creative process.
b. To know technics and
tools of the process.
c. To meet people.
To know how people see the
industry
a. Ideal agency as business
and as community.
b. Digital is no more just
channel in a plan.
c. Market moves to shops &
boutiques.
d. Ways to drive the market.
5. Nota bene:
all impressions shared are extremely personal. Author can be
crazy and have a weak memory. However,
there’s a chance he speaks from position of media agency.
6. 17 days of deep dive
14+ people from different areas
7 tours to foremost agencies
21 lectures on ~10 directions
7. Terms
a. Prototyping
b. Agile. Lean. Scrum. Sprint
c. Retainer budget
d. Proactive pitches
8. Operations
a. Sharing and education for team inspiration
b. Brainstorming
c. Educating clients
d. Freelance on hire
e. 20% margin at least
9. Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri
15 16 aug 17 aug 18 aug 19 aug 20 aug 21 aug 22 aug 23 aug 24 aug 25 aug 26 aug 27 aug 28 aug 29 aug
Arrivi
ng
Introduction/
Meeting
(Going inside of
English language)
Lana
New Business
Development/
Strategy
Digital Out of
Home
Day OFF
Design
thinking/User
experience
Digital
production/innovativ
e prototyping
Creative
technology,
presentations
Digital production
(team,process
General Overview
of Creative Process
Day
OFF
New Media
Solutions
Start Up and
Company
Collaboration
Trends in digital
advertising industry
Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
10-00
JWT tour, 466
Lexington Ave #6
New York, NY
10017, 9:30-11 AM
11-00
12-00
Сrown Victoria,
Introduction, basic
NYC FAQ's,
schedule,
directions
13-00 LUNCH LUNCH LUNCH LUNCH LUNCH LUNCH LUNCH
14-00
Daniel Murphy(
Co-Founder at
VendorDB
pformer BBDO
producer) - Startup
15-00
16-00
Matilda
Kahl/Sophie
Isherwood(Creative
Director at
Saatchi&Saatchi/C
17-00
Андрей Габисов,
Global Point
Перерыв
18-00
Daniil Krivoruchko,
Charlex, "NY ad
industry - POV of
the Russian
Proffessional"
Chris Gorges
Havas Worldwide
Senior Strategist
Jeremy Adirim
(JWT) - Goals and
KPI of production
19.00
Intro
duct
ory
Meet
ing
Xavier Gallego(Art
director at R/GA)
Benjamin Zoll(
Strategist at Bartle
Bogle Hegarty)
Caitlin Burns
(Business
Strategist for
Media Companies,
Producer,
Freelance
Consultant at
Caitlin Burns &
Associates)
Flavio Vidigal CD
at firstborn - From
Creative Tactics to
Transmedia
Storytelling
Scott Wells -
startup business
development
Patrick Keyes,The
Bounce
groupPrincipal
Lana Voynova,
Sapient Nitro, UX
designer - User
Experience
presentation
Zeh
Fernando(Senior
Developer at
Firstborn)
Prototyping, user
testing, and
development
Rebecca Sharma
(Senior Digital
Producer at
Victoria's Secret)
David Vale (ass cd
at Firstborn) -
Creating and
selling the
unknown
English language
lesson 1, Lana
Voynova, Sapient
Nitro
English language
lesson 2, Lana
Voynova, Sapient
Nitro
Josh Horowitz,
Fake Love, Head
Of Creative
Development |
Founder- Fake
Love best
campaigns
Elena Melendy,
Senior Content
Strategist at Ogilvy
Jeff Scardino
(sr.copywriter at
Ogivly) -Proactive
Pitching with the
underlying theme
of prototyping
Bruno Perotto (art
director from
firstborn) - How to
build an effective
mood board +
Moodboarding
workshop
Clemens Brandt,
director of digital
operations at
BBDO,
Collaborate,
Iterate, Prioritize,
Create
BBDO, 10:30-1
PM, 1285 Avenue
of the Americas
New York, NY
10019
HUGE, 1030-1, 45
Main St #220
Brooklyn, NY
11201
ADC
(tour+speaker)Igna
cio Oreamuno,
Executive Director
, 106 W 29th St
New York, NY
10001 , 10:30-1 pm
Sapient Nitro tour,
40 Fulton St
New York, NY
10038 , 1030- 1
PM
Museum of motion
picture
Firstborn tour
1130-2pm
Let’s
take a
look
10. Lana Voynova.
English. Biz ethics.
Presentation 1
Presentation 2
a. Don’t blame anybody.
b. Be easy and be positive.
c. Don’t go straightforward to a problem, use
fillers & buffers.
d. Don’t decline anything w/o walkabouts. It’s
dead-end.
e. Thank people.
f. Give feedback.
11. Danil Krivoruchko.
NY ad industry.
Presentation
a. People not being late.
b. Very wide planning horizon. 3-days pitches
are not usual thing.
c. Your English doesn’t matter. Your skills do.
d. Overtime is paid (not common thing).
e. Multi-skill is rare and therefore valued.
12. Patrick Keyes.
New agencies.
Presentation
a. Agency brand got to stand for something.
b. Sell clients what they need not what you need
to sell.
c. Digital agencies becoming “Brand Agencies”.
d. CMOs need 10 mini-campaigns /Y vs. 1/Q
e. Marketers need partners not pitches
f. Cold callingcreating beacons to help find you
g. Integration drives faster growth
14. Fakelove.
We’ll love u if u let us.
Presentation
a. fakelove.tv
b. Don’t pursuit a client with idea. Clients just
buy.
c. Always experimenting. Do what drives
them.
d. 20% margin is nothing.
Jaguar case
100K+ views a day / 2.3 unique reach
+230% increased dealership traffic
15. Elena Melendy.
Content strategy.
Presentation
a. Young discipline. No SEO.
b. No any evident effects to be measured. (?)
c. Selling model is fee.
d. Only account managers are responsible for
commercial.
e. Richard Ingram
16. Lana Voynova.
Crash course in UX.
Presentation
Clear and useful presentation. Just read it.
a. Project is always a risk. The same problems
like we have.
b. Use tools for testing and prototyping.
c. usertesting.com
d. omtimalworkshop.com
17. Huge.
Ideal large agency.
a. Yes, market moves to shops.
b. R&D doesn’t make profit, but they
want to.
c. Work by teams. Mix experience.
d. Campaign used to be just TV spot.
It’s digital now and it’s complicated.
e. Both education and hiring.
f. Let a client test and see interim.
20. Jeff Scardino.
Proactive pitching.
Presentation
a. You deal with people.
b. Prototype. You have only chance.
c. Research. Springwise, PSFK.
d. Mobile is next big thing.
e. Big idea is harder to sell, but it does exist.
f. Creative technologists are extremely trendy.
g. Future is networks go down.
h. In shop you can’t hide.
jeffscardino.com
22. Jeremy Adirim.
Producers’ goals&KPI
Presentation
a. Money and timings person.
b. Master of nothing and the champion of
everything.
c. Split by teams and try to negotiate.
23. Bruno Perotto.
Moodboarding.
a. Research & predictive thinking.
b. Windows of New York
c. Case for local biz owners (AmEx event):
a. 3d model
b. Personal Instagram for biz
c. Socializing
d. Map development
24. David Vale.
Create&sell unknown.
Presentation
a. Research.
b. Split to teams. Have developers!
c. Mind maps.
d. Idea ≠ execution.
e. Protect, name and explain ideas.
f. Leave space for client to contribute.
g. inVision for prototyping
h. Rolex case: how to communicate w luxury
25. Clemens Brandt.
Agile.
Presentation
a. 80% estimated wrong.
b. Experience maps.
c. Scrum master gets everything together. 10
mins meeting every morning. Solve tasks
softly.
d. Freelancers are ok, but it is better mindset
to have them in the team
e. Prioritize.
26. Clemens Brandt.
Agile.
Presentation
a. Do small things and learn from customers.
b. Don’t think about how complicated things
are. Think about product via sprints.
c. Expectation management.
d. pop app - prototyping on paper.
29. Flavio Vidigal.
Creative Tactics & TM.
a. Brainstorms.
b. Sharing ideas inspires and educates staff.
c. Educate your clients. Talk to them!
d. Build relationships w client. Go face-to-face.
e. No matter how boring and straightforward
the briefing is there’s always a way to push
your ideas to a better spot.
Presentation
Full doc with videos
30. Xavier Gallego.
Creative process.
Presentation
a. Debrief is important.
b. Prototype. Use paper.
c. Be versatile.
d. Remote is next big thing.
e. Reddit / drivel / behance.
f. If you stuck go whiteboard.
31. Benjamin Zoll.
Comm planning.
Presentation
a. Social won’t beat TV. TV is TV.
b. 3 social media rules:
a. Social is means not an end.
b. Don’t control everything. You can’t.
c. Quality above quantity.
c. Mobile will grow.
d. Research.
e. Selling via numbers.
32. Rebecca Sharma.
New media in retail.
Presentation
a. Brands are into technology.
b. Brands try to raise the experience.
c. Storytelling. All touch points.
d. Stay close to marketing team and customer
care center
33. Sapient Nitro.
a. War rooms & adaptive teams.
b. Briefs are majority. PP mainly for new biz.
c. Creative agencies trying to bring analytics in
d. Don’t tell the whole secret. Have an idea
which others can’t execute.
e. No researchers. Use client’s data. No data
driven decisions.
f. Tell CEO/CMOs why they need a project.
34. Daniel Murphey.
Startup collaboration.
Presentation
a. Don’t get stuff approve.
b. Lean method = MVP + tests.
c. Trinity of interactive: functionality, UX,
design.
d. Retainer budget.
e. 1 cocktail party vs. 1000 likes.
f. VendorDB.
g. Producthunt.com.
35. Scott Wells.
Biz development.
Presentation
h. eventbright /
garysguide
i. no pdfs or ppts on
1st contact
j. Have statistics
k. Prof. casual
l. sales ≠ marketing
m. People buy things
from people they
trust
a. Short letters
b. Rapportive / ColdID
c. salesforce/sugarcrm
d. Be assertive. Propose.
e. bcc FollowUpThen
f. Leads are not leads till
you call. Make lists.
g. SEE PPT!
36. Matilda & Sophie.
Creative collaboration
a. Personify. Mr. Wind. Allstate Mayhem.
b. Spokesperson.
c. Personal story:
a. Misty Copeland, Duracell
b. Derrick Coleman, Trust your power
d. Trust via facts. Prove it. Dove evolution.
e. Heritage. Back to start.
a. Chipotle gets avocado out during off-season to
show they do care.
37. Ignacio Oreamuno.
Art Directors Club.
a. Changes are happening. Future is now.
b. Everybody's frustrated. Improve yourself.
c. Titles are dying. You can be like anyone.
d. Billings system should be reviewed.
Agencies should invent. No campaigns but
solutions.
e. Everybody's creative. You are creative.
f. You reform the industry.
41. Stas Kremnev
mail me
mail me a project
slideshare
facebook
linkedIn
Thanks
a lot
Editor's Notes
Несмотря на то, что формально встречи назывались «Уроки английского», мы также много говорили о бизнес-этике, стандартных правилах в общении вне зависимости от того, с кем вы общаетесь – с клиентом, коллегами или начальством. Считаю эти принципы весьма полезными. И, безусловно, мы должны применть их в нашем повседневном общении. Никого не вините, предлагайте решения, благодарите людей и поддерживайте обратную связь.
Данил Криворучко переехал в НЙ чуть больше года назад, и на лекции рассказал нам об видении индустрии со стороны профессионала из России.
Самая важная вещь – и в этом весь НЙ – делать свою работу качественно. Если ты делаешь её хорошо, тебя оценят и без превосходного английского. Приэтом если вы сильны в нескольких областях – это огромный плюс для вас. Развивайтесь. Не можете расти вертикально – растите горизонтально. Чем больше вы умеете, тем больше вы можете сделать.
И не опаздывайте.
Патрик говорил об агентсвах новой формации, о том, чем должны быть агентства для своих клиентов.
Ключевая мысль: агентства должны быть партнерами. Не строить исключительно свой бизнес, зарабатывая на клиентах, а разбираться в их бизнесе и помогать им расти. Это не ожидание брифа, а постоянное участие в развитии. Чем больше агентво и клиент интегрированы в общий процесс, тем это выгоднее обеим сторонам.
Fake Love is a design driven Experiential Agency that creates unconventional immersive & artistic projects.
Ярчайший пример того, что если ты делаешь свою работу хорошо, клиенты будут тебе верить. Не придётся доказывать каждый раз, что вы способны приносить пользу и выдавать высококачественные проекты.
Ребята постоянно экспериментируют и двигаются вперёд с новыми технологиями, обеспечивая при это достижение бизнес-результатов.
Первая лекция в серии, к которой можно отнестись прохладно ввиду узости выбранной темы. Content strategy – довольно молодое, но невесёлое направление. Кому интересно, посмотрите, пожалуйста, презентацию – расписана теория работы и источники знания.
Одна из тех презентаций, к которой нечего добавить ввиду её чёткости. Отлично расписаны назначение UX, как им заниматься и ресурсы для работы.
Hugeinc.com
HBO Go case.
Mix experience = we hire people when we need them. Say you’re a bank. New client. We won’r bring people with bank XP just to do the same shit they done before.
Do what clients tell they need.
Идеальное агентсво, каким оно должно быть. Посмотрите на список того, чем они занимаются, - это полный спектр услуг. Ещё недавно они были digital shop’ом, а сейчас активно расширяются и начинают даже снимать ТВ-ролики. Они не боятся браться за новые направления, если видят, что клиентам это нужно, не отсылают клиента с формулировкой «Мы этим не занимаемся». Если надо, они нанимают необходимый опыт. Однако в целом предпочитают вопитывать людей внутри. Это дешевле и эффективнее.
Другой аспект работы – формирование рабочих команд. При появлении нового клиента они формируют команды для него, диверсифицируя опыт различных областей. Это помогает привнести новый опыт в индстрию и решать задачи клиентов более эффективно.
http://www.jeffscardino.com/
Knowing you have a media buy
Researching brand and presenting an opportunity
Making something then selling it
Джефф рассказал о подходе proactive pitching как о способе работы с клиентом.
Наша каждодневная работа – это ответы на вопросы клиентов, работа по брифу для решения уже определенных задач. Вы можете с этим здорово справляться.
Однако мы упускаем 2 очень важных типа взаимодействия.
Когда мы помогаем решить бизнес-задачу, которую клиент ещё не сформулировал. Можно разобраться в бизнесе клиента, найти слабое место или упущенные возможности и предложить клиенту решение. Трудно представить себе клиента, который не будет этому рад
Вы также можете придумать идею, не имея клиента для её реализации. Вы разрабатываете материалы и концепцию, делаете прототипы и начинаете искать клиента. Джефф придумал антитабачную кампанию и пробовал продать её 4 антитабачным ассоциациям. Они её не купили. Джефф не сдался, и в итоге нашёл крупный институт здравоохранения, и они реализовали эту идею.
Считаю, что, конечно, эти же принципы должны реализовываться и в нашей ежедневной работе.
http://www.jeffscardino.com/
Development 8 months
Zeh – директор по разработке в одном из крутейших агентств В НЙ. В качестве презентации он выбрал описание процесса разработки аппарата для создания любого сочетания вкусов для напитков Pepsi. Это тяжелейшая работа, которая выполняется не какой-то технологической компанией, а агентством.
Producer. Is a project manager to MS.
К сожалению, запомнился веьсма слабо. Про продюсерское житие – в презентацию.
Canadian Airlines case
1 dollar site
Чемпион по произношению слова like. Презентацию не оставил, вспомнить можно довольно мало. Привожу лишь кейс для воркшопа, который Бруно провёл для нас.
Создавать может любой.
Voice manipulated kabeat kabox
Случай с кристалльно понятной презентацией. Прочитайте и имейте перед глазами его рассказ о креативном процессе в агентстве. Fisrtborn.
Одна из ключевых презентаций всей сессии. Клеменс рассказал о методолгии agile, которой пользуются многие разработчики и которая должна применяться – имхо – для всех более или менее крпуных проектов.
Business model.
sites and other staff in-house
bulgarian outsourcing
software is beast
80% estimated wrong
1. Do you believe in Big Idea? Does it exist now? 2. What are your biggets/epic fails? 3. what are the 3 key rules of your own brand in social media? 4. Social is the new TV. Can this be true for the country with 150 mio population and only 50% of Internet penetration? 8. What is the next big thing? Drones, Mobile, 3dPrinter, haptic monitors? 9. What should be expect in digital Adv - evolution or revolution? 10. How to balance experementing mindset vs business results guarantees? 11. Which structural changes should be done first within big media agencies to stau in games?
Experience maps
Scrum master gets everything together. 10 mins meeting every morning. Solve tasks softly
Freelancers are efficient?
there is no department
Freelancers are ok, but it is better mindset to have them in the team
user stories
prioritize. estimations
sprints
don’t think about how complicated things are. think about product via sprints
Expectation management
pop app - prototyping on paper
Суть его состоит в том, что вы продвигаетесь по проету небольшими шагами, тестируя идеи и отслеживая рекцию клиента и/или потребителя. Вы не пишите огромных руководств для изучения, когда чудовищно огромный проект выпущен, все деньги потрачены и никто не знает, что с ним делать. Вы обсуждаете всю разработку и все детали по ходу выполнения проекта, лицом к лицу.
Лично я считаю, что это тренд на ближайшие несколько лет в project management’е, поэтому срочно всем в библиотеку, книжные и википедию.
Лучшая, просто великая презентация курса. Обязательно посмотрите. Чёткая и вдохновляющая, множество интересных кейсов.
В связи с этим особо интересен подход Флавио и его коллег в построению рабочего процесса внутри.
Without learning you can compete in America. Or even in future. The area is the question.