The document summarizes the schedule for the High Five Conference being held in Raleigh, North Carolina on February 26-27, 2014. The conference includes keynote speeches, breakout sessions, workshops and a welcome reception on the first day. On the second day, sessions will continue with additional keynotes and breakout sessions, as well as a breakfast. Topics to be covered include content marketing, social media strategy, creativity, branding and digital marketing. The schedule provides details on session times and speakers for the various events.
The document discusses the importance of creative briefs and the briefing process. It provides examples of good and bad briefs that could have been given to Michelangelo for painting the Sistine Chapel. A good brief provides clear direction and inspiration for the creative work, such as the brief Michelangelo apparently received that commissioned him to paint biblical scenes for the greater glory of God. The document emphasizes that briefs should engage the creator emotionally and provide vivid context about the target audience to inspire great work.
Marketing for Creators - Fact From Myth (script)Game Republic
Leonie Manshanden, ex-Irrational Games Studio Director discusses the similarities and differences between triple-A and indie games marketing - from the GameHorizon Marketing Summit 2014, 26th September 2014. There are accompanying slides to these notes.
Ready for the fame and fortune you deserve? Set yourself up for success and create a marketing plan to share your online portfolio. Gain new clients and grow your career as a creative professional
How I stopped worrying about the future, and got busy inventing itBud Caddell
The document discusses trends in marketing and the future of the agency model. It notes that the pace of technological change has accelerated dramatically in recent decades, with new communication channels like mobile internet and social media disrupting traditional advertising models. This has led to an abundance of choices for consumers but also a scarcity of attention. The presentation argues that for marketing to be successful today, it must ignite networks of consumers connected by shared interests, purposes, social interactions and earned media, rather than relying solely on paid advertising or owned websites.
We are happy to share with the world our company culture playbook. Read it, explore it, share it!
The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed.
We would be happy to hear your feedback and get in touch with you!
Stay Keen!
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
The document summarizes the work of an advertising agency and its approach to developing effective marketing campaigns. It discusses how the agency uses insights into consumer behavior to create ideas for clients that achieve business results. It also provides examples of campaigns developed for clients in various industries that increased sales, brand metrics, and won creative awards. The agency focuses on developing integrated marketing strategies across different channels to effectively reach target audiences.
The document discusses the importance of creative briefs and the briefing process. It provides examples of good and bad briefs that could have been given to Michelangelo for painting the Sistine Chapel. A good brief provides clear direction and inspiration for the creative work, such as the brief Michelangelo apparently received that commissioned him to paint biblical scenes for the greater glory of God. The document emphasizes that briefs should engage the creator emotionally and provide vivid context about the target audience to inspire great work.
Marketing for Creators - Fact From Myth (script)Game Republic
Leonie Manshanden, ex-Irrational Games Studio Director discusses the similarities and differences between triple-A and indie games marketing - from the GameHorizon Marketing Summit 2014, 26th September 2014. There are accompanying slides to these notes.
Ready for the fame and fortune you deserve? Set yourself up for success and create a marketing plan to share your online portfolio. Gain new clients and grow your career as a creative professional
How I stopped worrying about the future, and got busy inventing itBud Caddell
The document discusses trends in marketing and the future of the agency model. It notes that the pace of technological change has accelerated dramatically in recent decades, with new communication channels like mobile internet and social media disrupting traditional advertising models. This has led to an abundance of choices for consumers but also a scarcity of attention. The presentation argues that for marketing to be successful today, it must ignite networks of consumers connected by shared interests, purposes, social interactions and earned media, rather than relying solely on paid advertising or owned websites.
We are happy to share with the world our company culture playbook. Read it, explore it, share it!
The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed.
We would be happy to hear your feedback and get in touch with you!
Stay Keen!
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
The document summarizes the work of an advertising agency and its approach to developing effective marketing campaigns. It discusses how the agency uses insights into consumer behavior to create ideas for clients that achieve business results. It also provides examples of campaigns developed for clients in various industries that increased sales, brand metrics, and won creative awards. The agency focuses on developing integrated marketing strategies across different channels to effectively reach target audiences.
Creative briefing for account handlers crayon dkDavid Killick
The document provides guidance on how to write an effective creative brief by focusing on the audience first, then developing an insight about them, a proposition to address the insight, and reasons to believe the proposed solution will work. It emphasizes starting with understanding the audience at a deep level before considering the product or challenge. The brief should tell a story that excites creatives and makes them want to spend more time on the proposition.
Create a content plan that’ll help you become top of mind with your audience. Gain access to a story bank of content prompts, a monthly plug-in calendar to get you going, and a system for keeping up the momentum long past the first month.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
The way we do strategy today is ridiculous. Decks on decks on decks that people approve but never revisit. Let's try to incorporate strategy into everything we do.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
This document provides an introduction to branding and defines what branding is. It explains that in today's crowded marketplace, branding is key for businesses to stand out and get noticed. It defines branding as a business' reputation and how consumers perceive it, noting that branding goes beyond just logos and products - it represents a brand's vision, values, and story. The document states that powerful brands create meaningful connections and communities through compelling stories and experiences that inspire loyalty. It encourages the reader to take the time to understand their target audience and define their brand's point of difference in order to build a strong, lasting brand.
Communications Planning Crash Course (Skillshare) - Volkswagen Golf Joan Collado
This document presents a communications planning project for Volkswagen to introduce the new 2013 Golf model in the Spanish market. It includes research on the target consumer and competitive landscape in Spain. Quantitative research shows that Spanish consumers do more online research than Americans before car purchases. Qualitative findings suggest that reliability is important to Spanish buyers, and brands like Volkswagen are seen as higher quality but more expensive. The main target consumer is identified as Patricia, a 24-year-old marketing student in need of a reliable car for commuting. The creative brief outlines communicating the Golf's history of fun driving through a customer journey map. Key performance indicators include brand awareness, image attributes, purchase intent and actual purchases.
The Innovation HitList: If You're A Startup Looking To Work With Brands, Thes...Partnered
From http://news.partnered.com - the company-to-company innovation & bizdev, network, 21 of the most important investors, brand managers, agencies and more in the world where brands meet startups. Startups are transforming how brands advertise and market.
But what does it take to compete in this landscape? For new entrepreneurs trying to build companies, there are key players in the ecosystem - from investors to brand managers to agencies to media partners - who are breaking new ground and who can open vital doors.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
This document is a summary of Marc Andreessen's blog posts about starting and running startups. It covers several reasons why someone may not want to start a startup, including:
1) Startups put founders through extreme emotional highs and lows as they deal with constant uncertainty and risk.
2) In a startup, nothing happens unless the founders make it happen, as there are no established systems or processes.
3) Founders will get told "no" frequently by potential employees, investors, customers, and partners.
4) Hiring is difficult as many prospective employees will back out, and around half of hires may not work out.
5) Hiring executives is
This document discusses strategies for building a learning organization, including goal alignment, skill development, and talent mobility. It emphasizes that the only sustainable competitive advantage is an organization's ability to learn faster than its competition, and that managers must be lifelong learners. It provides examples of how goal alignment, skill development through training opportunities, and talent mobility through cross-training can improve employee engagement, productivity, and company profitability.
Präsentation zum Wettbewerb der Nachwuchsinitiative #30u30 im Jahre 2014. Gruppe 10: "Work-travel balance? Sorted with @alltours" - von Akshata Rangajaran und Alina Pluskota.
Going Viral in a Nutshell @ Internet Summit 2013 #getturkeyArik Abel
The prototype of the #GetTurkey video is here: https://www.youtube.com/watch?v=oMq0dC7TYRg
Presented at Internet Summit 2013 from the Twitter stage before Google & YouTube's presentation. The video is a prototype of a viral concept expressing the The Five Ts, my framework for coming up with viral campaigns and video ideas.
Everest Live Presentation for 1 Million CupsArik Abel
Everest Live presented their business at 1 Million Cups, which includes three lines: accessories for mobile devices and GoPro cameras, 5-screen content networks to distribute live and on-demand video, and providing Wi-Fi and cellular data through a network of hotspots. They are seeking $1600 in funding and their website is rtplive.com.
#FRINGE Design: Tackling Death and Disability #SXSWArik Abel
The document discusses fringe design and tackling disability and death. It focuses on audiences at the fringes of life that have real problems typically ignored. The document presents several examples of fringe design projects, including a village for people with dementia, germ-resistant clothing, creating a digital legacy, and key design principles like focusing on people's abilities rather than disabilities and focusing on togetherness rather than individuals.
Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School.
With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers.
This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue.
This presentation will enable you to:
- Understand why LinkedIn is a valuable career tool
- Setup your profile to tell your story
- Connect with professionals, industry leaders and recruiters
- Develop a strong and relevant network
- Leverage your connections for new opportunities
- Use LinkedIn as a job search tool
- Demonstrate your expertise to the world
Sponsorship details for #FIBEREDUP the Movie, a hyperlocal social media campaign and documentary about the Triangle North Carolina's enthusiasm for gigabit internet speeds.
Creative briefing for account handlers crayon dkDavid Killick
The document provides guidance on how to write an effective creative brief by focusing on the audience first, then developing an insight about them, a proposition to address the insight, and reasons to believe the proposed solution will work. It emphasizes starting with understanding the audience at a deep level before considering the product or challenge. The brief should tell a story that excites creatives and makes them want to spend more time on the proposition.
Create a content plan that’ll help you become top of mind with your audience. Gain access to a story bank of content prompts, a monthly plug-in calendar to get you going, and a system for keeping up the momentum long past the first month.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
The way we do strategy today is ridiculous. Decks on decks on decks that people approve but never revisit. Let's try to incorporate strategy into everything we do.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
This document provides an introduction to branding and defines what branding is. It explains that in today's crowded marketplace, branding is key for businesses to stand out and get noticed. It defines branding as a business' reputation and how consumers perceive it, noting that branding goes beyond just logos and products - it represents a brand's vision, values, and story. The document states that powerful brands create meaningful connections and communities through compelling stories and experiences that inspire loyalty. It encourages the reader to take the time to understand their target audience and define their brand's point of difference in order to build a strong, lasting brand.
Communications Planning Crash Course (Skillshare) - Volkswagen Golf Joan Collado
This document presents a communications planning project for Volkswagen to introduce the new 2013 Golf model in the Spanish market. It includes research on the target consumer and competitive landscape in Spain. Quantitative research shows that Spanish consumers do more online research than Americans before car purchases. Qualitative findings suggest that reliability is important to Spanish buyers, and brands like Volkswagen are seen as higher quality but more expensive. The main target consumer is identified as Patricia, a 24-year-old marketing student in need of a reliable car for commuting. The creative brief outlines communicating the Golf's history of fun driving through a customer journey map. Key performance indicators include brand awareness, image attributes, purchase intent and actual purchases.
The Innovation HitList: If You're A Startup Looking To Work With Brands, Thes...Partnered
From http://news.partnered.com - the company-to-company innovation & bizdev, network, 21 of the most important investors, brand managers, agencies and more in the world where brands meet startups. Startups are transforming how brands advertise and market.
But what does it take to compete in this landscape? For new entrepreneurs trying to build companies, there are key players in the ecosystem - from investors to brand managers to agencies to media partners - who are breaking new ground and who can open vital doors.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
This document is a summary of Marc Andreessen's blog posts about starting and running startups. It covers several reasons why someone may not want to start a startup, including:
1) Startups put founders through extreme emotional highs and lows as they deal with constant uncertainty and risk.
2) In a startup, nothing happens unless the founders make it happen, as there are no established systems or processes.
3) Founders will get told "no" frequently by potential employees, investors, customers, and partners.
4) Hiring is difficult as many prospective employees will back out, and around half of hires may not work out.
5) Hiring executives is
This document discusses strategies for building a learning organization, including goal alignment, skill development, and talent mobility. It emphasizes that the only sustainable competitive advantage is an organization's ability to learn faster than its competition, and that managers must be lifelong learners. It provides examples of how goal alignment, skill development through training opportunities, and talent mobility through cross-training can improve employee engagement, productivity, and company profitability.
Präsentation zum Wettbewerb der Nachwuchsinitiative #30u30 im Jahre 2014. Gruppe 10: "Work-travel balance? Sorted with @alltours" - von Akshata Rangajaran und Alina Pluskota.
Going Viral in a Nutshell @ Internet Summit 2013 #getturkeyArik Abel
The prototype of the #GetTurkey video is here: https://www.youtube.com/watch?v=oMq0dC7TYRg
Presented at Internet Summit 2013 from the Twitter stage before Google & YouTube's presentation. The video is a prototype of a viral concept expressing the The Five Ts, my framework for coming up with viral campaigns and video ideas.
Everest Live Presentation for 1 Million CupsArik Abel
Everest Live presented their business at 1 Million Cups, which includes three lines: accessories for mobile devices and GoPro cameras, 5-screen content networks to distribute live and on-demand video, and providing Wi-Fi and cellular data through a network of hotspots. They are seeking $1600 in funding and their website is rtplive.com.
#FRINGE Design: Tackling Death and Disability #SXSWArik Abel
The document discusses fringe design and tackling disability and death. It focuses on audiences at the fringes of life that have real problems typically ignored. The document presents several examples of fringe design projects, including a village for people with dementia, germ-resistant clothing, creating a digital legacy, and key design principles like focusing on people's abilities rather than disabilities and focusing on togetherness rather than individuals.
Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School.
With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers.
This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue.
This presentation will enable you to:
- Understand why LinkedIn is a valuable career tool
- Setup your profile to tell your story
- Connect with professionals, industry leaders and recruiters
- Develop a strong and relevant network
- Leverage your connections for new opportunities
- Use LinkedIn as a job search tool
- Demonstrate your expertise to the world
Sponsorship details for #FIBEREDUP the Movie, a hyperlocal social media campaign and documentary about the Triangle North Carolina's enthusiasm for gigabit internet speeds.
This document discusses redefining your brand for success in 2017. It provides tips for adjusting your branding focus, such as focusing on your customer's motivations rather than your own interests. It also recommends efficiently overcoming branding challenges like creating engaging content on a budget. Finally, the document emphasizes finding your unique voice and observing other successful brands to develop fresh yet on-brand messaging strategies.
This document outlines a workshop on networking effectively at events like SXSW. The workshop is divided into three parts: 1) Establishing control of conversations by using pattern interrupts and upfront agreements. 2) Defining ROI by determining key performance indicators. 3) Creating a solid 30-second "networking pitch" to introduce yourself and why you're memorable. The goal is to teach attendees confidence in client-facing interactions and lead generation.
This document contains advice for planning and leading large meetings and conferences. It discusses 10 truths for making big meetings impactful. The truths include delegating tasks properly, controlling internal communication, involving attendees, being transparent, adding elements of playfulness, securing an appropriate venue, focusing on process not just content, and acting as a thought leader. The overall message is that meetings require bold, engaging leadership focused more on participation than presentations to inspire change.
This document provides an overview of a webinar on developing a marketing plan. The webinar instructs participants to sign in, mute their phones, and download handouts. It then covers topics like defining marketing and its importance, the key elements of an effective marketing plan (product, price, placement, promotion, people), and how to incorporate the profession's brand promise. Participants are guided through exercises to outline components of their own marketing plan in 5 minutes for a specific product or service.
This document provides guidance for marketers on planning for 2017. It recommends conducting a thorough review of 2016 performance to identify what strategies and tactics were most successful. Marketers should then work with sales to set lead and opportunity targets that will support overall revenue goals for 2017. With these targets in mind, the document suggests identifying overarching themes for the year that will guide marketing strategies and focus efforts. Marketers are also encouraged to do an exercise to identify practices to stop, start, and adjust for the coming year based on past learnings. Both major annual campaigns as well as more agile, quarterly planning are important to allow for flexibility and adjustment based on ongoing results.
The document provides tips for marketing success at trade shows from Marjorie Lane, a marketing consultant with over 30 years of experience in the hospitality industry. Some key tips include developing a clear message and target audience for the trade show, setting goals for leads and sales, promoting your presence before the event, following up with contacts multiple times after the show, and evaluating your return on investment.
The document announces a series of seminars on topics like LinkedIn, job searching, and marketing yourself during interviews. It provides details on dates, locations, and speakers for the seminars. Contact information is given for the seminar organizer and individual speakers. Marketing tips and strategies are also discussed, along with prompts for attendees to think about how to stand out and make a lasting impression.
Program huerlimann cc blogworld and new media expo new york 2012 titel versionBeat Huerlimann
This document provides an agenda and summaries for sessions at the Blogworld and New Media Expo 2012 conference taking place from June 5-7 in New York City. It lists 15 sessions covering topics like social media marketing, content marketing, link building, event marketing, mobile marketing, and monetizing blogs/Facebook. For each session it provides the speaker, date, time, and a brief summary highlighting the key points to be discussed. The document is written in both English and German.
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets that idea funded! Pitch Coach & Presentation Wizard of Silicon Alley, Gokce "GG" Gizer has helped over 250+ startups perfect their pitches and design their decks in New York, San Francisco, Toronto and Istanbul. Check out her insights and exercises to help you communicate your ideas through engaging and memorable pitches and in a visually appealing; making them more powerful!
This document provides techniques for developing strong branding and understanding customers. It includes exercises on creating customer profiles, developing market maps, establishing brand principles, and creating a business model and value proposition. Statistics are provided on customer loyalty, showing most customers will use a different supplier and unhappy customers will tell others rather than the company. Techniques are presented for creating products to meet customer needs, gaining customer insights, and valuing invisible customers. The goal is to help businesses focus on effectiveness over busyness by prioritizing important tasks like building a great brand and understanding customers.
The document provides information about PR360, a multi-day conference taking place from 27-30 April 2015 in London. It will include workshops, a two-day PR summit, and an internal communications focus day. The PR summit will feature keynote speakers and breakout sessions on topics like social media, branding, measurement, and crisis communications. It will also include the PRWeek Global Awards ceremony. Attendees can choose to attend individual days or multiple days for additional savings. The event aims to bring together PR and communications professionals from around the world to share best practices and insights.
The document summarizes a global business event taking place on April 14-15, 2015 at the Celtic Manor Resort in Wales. It provides information about the event organizers, details on the goal of sparking new business ideas and growth, and descriptions of the types of CIOs and IT directors that will attend. It emphasizes that the event is designed to be highly personal and focused on quality discussions and networking between a select group of 80 attendees.
This document discusses smart communication strategies in a down economy. It contains contributions from various marketing, PR, and communications professionals on topics such as employing online tactics like blogging, SEO, PPC, and social networking effectively. Other pieces discuss taking customer relationships to the next level through personalized outreach, focusing on current customers to generate new ones, giving value through content marketing and charitable partnerships, and optimizing messaging at the point of sale. Throughout, the contributors emphasize the importance of consistent branding, listening to customers, and finding ways to meaningfully engage with audiences even with smaller budgets.
How to become a conference circuit superstarEric Tachibana
This document provides 7 steps for becoming a successful speaker at industry conferences. It begins by outlining reasons why someone should speak at conferences, such as professional development, business objectives, and personal growth. It then discusses how to get speaking opportunities, including networking on LinkedIn, sponsoring events, and befriending other speakers in order to be recommended for overflow events. The document focuses on developing topics, preparing presentations, handling Q&A, and following up with contacts made at conferences.
The presentation should be tailored specifically for each prospect by connecting how the product or service benefits them. Global studies show that the majority of consumers now research businesses online and want promotions on social media. When presenting, get straight to the key points with a prepared agenda, justify your recommendations, and ask for a decision. Use an animated voice, physical demonstrations, and belief in the product to engage prospects.
Slides from speakers and sponsors from SalesJam 4.0, held in Durham on August 18, 2017. *Missing are slides from keynote speaker Brad Brinegar. They're posted separately on our SlideShare page.
Leader's Guide to SKO Success: 5 Do's and Don'tsThe Brevet Group
In-person sales kickoffs were declared forever dead at the start of the pandemic. But now they’re back with a vengeance.
Done right, SKOs are magical experiences that drive alignment, engagement, and motivation. They require a magical combination of strategic thinking and tactical execution.
To help you succeed, we’ve gathered insight on why now is the perfect time for new thinking when it comes to SKOs. If you’re not planning a fundamentally different experience, you’re missing a massive opportunity to move the revenue meter.
Here are the 5 “Do’s” and 5 “Don’ts” for your next sales kickoff.
'Meet the investor' workshop @ Startup Week 2011STARTeurope
This document summarizes an investor workshop discussing challenges for startups in Central and Eastern Europe and strategies for obtaining funding. It notes that early-stage entrepreneurs in the region face challenges like limited experience, networks, and international sales skills. It then discusses how seasoned entrepreneurs are taking on investor roles to provide hands-on support. One such group is SpeedInvest, a startup accelerator focused on early-stage internet and mobile companies in Central and Eastern Europe. The workshop advises entrepreneurs on effectively engaging with investors, including building relationships, demonstrating traction, and being prepared to answer tough questions about their product, team, finances, and plan to scale.
The Three Cs of Social Media: Content, Community and Customer AcquisitionArik Abel
One-page cheat sheet available at http://threecsofsocial.com Presented by Arik Abel at Internet Summit 2013 as part of the pre conference social media training event. Includes case studies from active social media campaigns from Lulu.com, template for social media budget, cost per lead / acquisition, measurement, ROI, tracking and cross-channel attribution, and an action plan for execution.
This document provides tips for social media entrepreneurs on understanding people and creating shareable content. It discusses that social media is about audiences, not yourself, and that people share content online for information, utility, entertainment, recognition or reward. Content should focus on topics, have good timing, talent, technique and tension. The goal is to create things for people to share by building sharing into the business model, listening to audiences, and setting ambitious goals like going viral. Measurement of success and channel strategy are also important considerations.
Fostering Leadserhip and Community with Social MediaArik Abel
This presentation was for the Leadership Raleigh group within the Raleigh Chamber of Commerce. It assigns a purpose for using social media - to become champions for our community - thereby elevating the typical conversation around social media of personal or business gain.
The presentation delivered to the Triangle IABC (International Association of Business Communicators) in January 2012 by Arik Abel. The 20% you need to know about video, to do it better than 80% of everyone else.
Viral marketing strategies for non-profits can utilize two types of content distribution: one-to-many viral spreads or many-to-many meme spreads. The techniques discussed focus on identifying the right topic, talent, timing, and tension to create engaging content. Group exercises are suggested to brainstorm topics people are currently interested in and develop techniques using memes or unique presentation styles to resolve tensions and create easily shareable content ideas. Proper production, distribution through relevant hashtags or syndication partners, and encouraging self-distribution are keys to success.
The document discusses strategies for creating and distributing viral online videos. It explains that there are two types of viral outbreaks: one-to-many outbreaks where content spreads widely, and many-to-many outbreaks where memes spread. It also discusses that videos should educate, entertain or evoke emotion. Additionally, it provides tips related to choosing a topic, using unique techniques, creating tension, and proper production, distribution and sharing of videos to maximize virality. The goal is to observe current trends, apply strategies like the five T's and laws of distributed influence, and inspire others to continue sharing related content.
The document discusses strategies for creating and distributing viral online videos. It identifies the key factors that contribute to a video going viral as the "Five T's": Topic, Technique, Talent, Timing, and Tension. Topic refers to identifying an audience and what they are interested in. Technique involves using a unique approach. Talent means featuring someone with an audience of their own. Timing is releasing a video at the right moment. Tension creates disbelief, surprise or polarization in viewers. The document provides tips for producing, distributing and encouraging sharing of videos to maximize their potential to spread widely online.
Going Viral: Making and Distributing Online VideoArik Abel
The document discusses how to create and distribute viral online videos. It identifies two types of viral outbreaks - one-to-many where a video spreads widely from one source, and many-to-many where a meme spreads across many people. It provides tips for developing viral content such as understanding your audience and current trends, using techniques like mashups and parodies, and timing releases to popular events. It also recommends strategies for producing, distributing on video sites with SEO, and encouraging sharing of related user-generated content.
ProductCamp RTP 2010 - Depends & should work - Brett CooperArik Abel
This document discusses why product managers may hear responses like "Depends" and "Should work" from engineers regarding new features or requirements. It suggests that these responses typically indicate a lack of proper testing or alignment between what customers want and what was planned or prioritized by the product manager. To address this, the document recommends that product managers partner earlier with engineering to provide thorough requirements, use tools like innovation games to align on customer needs, and establish customer councils for ongoing feedback.
ProductCamp RTP 2010 - How to present your information to get the yes - Brett...Arik Abel
The document provides tips for getting a "YES" when presenting information to others. It suggests preparing thoroughly by taking presentation classes, knowing your audience, and doing research on the topic. The tips also include using presentation tools effectively, engaging the audience by having fun yourself, and asking open-ended questions to involve the audience. The overall goal of the tips is to help presenters overcome and audience and get them to say "YES" to the presenter's ideas or proposals.
ProductCamp RTP 2010 - Making Compelling Mobile Apps - Andria JensenArik Abel
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
This document outlines five rules of improvisation that can be applied to innovation: leave your agenda behind; say "yes, and..." to build on ideas; find the game or core idea; walk backwards into the future by considering past experiences; and shut up, listen and wait rather than forcing ideas.
This document summarizes a roundtable discussion on leading product strategy. The agenda includes defining product strategy, discussing best practices models like Haines' and SWOT analysis, and exploring how attendees approach strategic planning. Product strategy should cascade from corporate to division to product line levels and be an ongoing process rather than annual event. It involves analyzing product and market data, formulating a vision, and identifying strategic options to achieve objectives through the product life cycle using cross-functional collaboration.
ProductCamp RTP 2010 - What the H*ell! - Adam CovatiArik Abel
The document discusses the experience of a product manager launching a new social media management and analytics tool called Argyle. It provides details about the founder's background, Argyle's timeline from initial development to full launch in under a year, strategies used such as iterating with customers and experimenting with minimal investments, and notes on selling the vision and raising funds in the startup triangle area.
ProductCamp RTP 2010 - Anatomy of a Product Launch - Doug JohnsonArik Abel
The document discusses the different phases of product launches, drawing parallels to rocket launches into space. It describes the phases a product launch goes through as: prelaunch preparation, lift off when the launch begins, early ascent as attention expands beyond initial customers, throttled ascent involving potential corrections, full throttle ascent with continued monitoring, orbital insertion as the end of the launch phase nears, and sustainable orbit where marketing and sales take over upon completion of the launch. The document is presented by Douglas Johnson and is intended to provide lessons for effective product launches based on processes used in rocket launches.
Going Viral: Making and Distributing Online VideoArik Abel
This document discusses how to create and distribute viral online videos. It explains that videos that are timely, leverage trends and topics people are interested in, include interesting personalities or tension are more likely to go viral. It also provides tips on video production techniques like storyboarding and shot variety, and distribution strategies like using video sharing sites and search engine optimization. The document advocates observing what content is popular online and applying the "five T's" - topic, technique, talent, timing and tension - to develop viral video ideas.
Crowdsourcing User Generated Advertising ZooppaArik Abel
1. The webinar discussed the benefits of crowdsourcing user-generated advertising content, including lower costs, brand engagement, and consumer insights.
2. Zooppa was presented as a turn-key platform for running crowdsourced advertising campaigns, with over 75 campaigns completed for clients like Google, Nike, and Hershey's.
3. Best practices for campaigns included defining objectives, offering incentives, promoting participation, and using the submitted content across digital channels.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
3. HELLO
HIGH FIVER,
When we set out to create a new
conference in Raleigh, we wanted
to do something different. Our
mantra was to create a conference
unlike any other.
The High Five Conference is more
than an event to us—it’s a call to
action for marketers and creatives
to come together and harness
their shared talents to achieve the
extraordinary.
You might say this is a lofty goal.
And you’d be 100% correct. But
for our businesses and clients to
succeed, we have to collaborate.
The High Five is a universal symbol
of collaboration, teamwork and
success, which is exactly what our
conference celebrates.
We’re so happy you’re here and
can’t wait to see what unfolds next.
High Five!
EVAN CARROLL
CONFERENCE DIRECTOR
PROGRAM JOURNAL SPONSOR
WWW.CHANNELADVISOR.COM/ABOUT/CAREERS
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OA K F OR ES T
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G OV ER NOR ’ S
G1
G OV ER NOR ’ S 1
HIGH FIVE
SCHEDULE
SPEAKER BIOS
GETTING CONNECTED / GETTING AROUND
SPONSORS
ABOUT TRIANGLE AMA
G2 G OV ER NOR ’ S 2
7417 C
SCHEDULE
490 C
5315 C
7546 C
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COOL GRAY 10 C
5. SCHEDULE OVERVIEW
FEB/26
FEB27
M A IN CON F E RE N C E D AY 2
P R E -CO N F ER ENC E
WORKS HO P S
8:00 AM
8:00 AM REGISTRATION & BREAKFAST
C
BREAKFAST
9:00 AM
KEYNOTE
15 Non-Obvious Trends Changing
Marketing and Creative In 2014
Rohit Bhargava
O
9:00 AM
WORKSHOP /A
The Silver Bullet: The One Skill
Every Communicator Should Use
Alan Hoffler
WORKSHOP /B
Digital Marketing The Right Way
Mark Traphagen / Jon Parks /
David Mantica
G2
10:15 AM
BREAKOUT SESSION /A
Rethinking Entrepreneurship?
Christopher Butler / Matt Woolman /
Heather Hesketh
O
WORKSHOP /C
Creativity + Business
Jeni Herberger
G1
BREAKOUT SESSION /B
Building a Brand from the Inside Out
Chris Grams
C
BREAKOUT SESSION /C
Creating an Analytics-Driven
Marketing Culture
Adele Sweetwood / Dennis Massengill
G
10:00 AM BREAK / SPONSOR EXPERIENCE
12:00 PM LUNCH
M AIN CONFER ENCE D A Y 1
11:00 AM BREAK
12:00 PM REGISTRATION & SPONSOR
EXPERIENCE OPEN
11:15 AM
2:00 PM CONFERENCE WELCOME
Evan Carroll / Mihali Stavlas /
Emma Battle
O
12:15 PM LUNCH
3:15 PM
BREAK
3:30 PM
BREAKOUT SESSION /A
Earn It. Don’t Buy It. Social Media
Marketing in a Post Facebook
World / Jim Tobin
G
BREAKOUT SESSION /B
Big Pictures, Little Details.
Putting Content Marketing
Theories to Work
John Lane / Steve Pepe
C
BREAKOUT SESSION /C
CRITIQUED: An Iterative Design
Experiment / Christina Beard
O
4:15 PM
BREAK
4:30 PM
KEYNOTE
Make Your Own Luck: Planned
Serendipity in Life and Business
Lane Becker
5:30 PM
WELCOME RECEPTION
6:30 PM
DINNER IN GROUPS
O
LIGHTNING ROUND SESSION /A
10-minute sessions followed by joint
Q&A with speakers / Jake Finkelstein /
Jenny Halsaz / Megan Jones
C
BREAKOUT SESSION /B
Tall Tales from a Large Man
Aaron Draplin
O
BREAKOUT SESSION /C
Neuromarketing: The Art and
Science of Influence / Sheridan Orr
G
2:45 PM
BREAK
3:00 PM
OPENING KEYNOTE
Z.E.R.O. - Zero Paid Media as
the New Marketing Model
Joseph Jaffe
2:00 PM
O
2:15 PM
8:00 PM HIGH FIVE CONCERT
Matrimony
KEYNOTE
Word of Mouth: The Greatest
Creative Asset You’re Not Leveraging
Spike Jones
BREAKOUT SESSION /A
Retention vs. Acquisition: Little Things
Make a Big Difference / Stan Phelps
O
BREAKOUT SESSION /B
Understanding the Power of
Content Marketing / Chris Moody
G
BREAKOUT SESSION /C
The Lies Consumers Tell Us
Dan Carlton
C
3:45 PM
BREAK
4:00 PM
CLOSING KEYNOTE
Breaking Down Barriers and Bringing
Ideas to Life / Jeni Herberger
5:00 PM
CONFERENCE WRAP-UP
& CLOSING RECEPTION
O
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WORKSHOPS
THESE OPTIONAL SESSIONS PROVIDE IN-DEPTH TRAINING IN A
SMALL GROUP FORMAT. BREAKFAST AND LUNCH WILL BE PROVIDED
TO WORKSHOP ATTENDEES.
8:00 AM REGISTRATION / BREAKFAST
9:00 AM WORKSHOPS
WORKSHOP /A
C
The Silver Bullet: The One
Skill Every Communicator
Should Use
ALAN HOFFLER / EXECUTIVE DIRECTOR AND
PUBLIC SPEAKING COACH AT MILLSWYCK
COMMUNICATIONS
Since no human is born speaking, we can
conclude it is a skill, and not an inborn talent.
But some speakers are definitely better than
others. And most speakers have some sense
of dread or anxiety as they approach the craft.
Whether you’re a hesitant speaker or one
who wants to improve, please join us for an
interactive and educational session designed
to help you become a GREAT speaker through
the use of a valuable and easy-to-learn
technique – the Speakers’ Silver Bullet. In
addition to learning about the skill, you will
practice and apply it to your message, whether
it’s a technical work presentation, a networking
event or a sales/persuasion situation.
The Silver Bullet can apply to most any
situation, takes relatively little preparation,
and is used by the masters of the stage in
just about every forum imaginable. You’ll find
ways to immediately put this weapon in your
toolbox and WOW your audiences and have
them ready to listen to your pitch, platform or
presentation.
12:00 PM LUNCH
FEB 26 CONTINUED
6
WORKSHOP /B
G2
Digital Marketing
The Right Way
MARK TRAPHAGEN & JON PARKS /
INSTRUCTORS AT ASPE ROI
DAVID MANTICA / PRESIDENT OF ASPE, INC.
Digital marketers are constantly pulled in
numerous directions and around each turn
is a “guru” or “ninja” professing the next big
secret of digital marketing. But amongst
this chaos how do you find true north and
set a creative, yet effective digital marketing
strategy?
This three-hour workshop will take you on
a deep dive into digital marketing, helping
you move seamlessly from strategy to tactics
and weaving everything together into a
comprehensive campaign. Mark Traphagen,
Jon Parks and David Mantica will navigate
through the common elements of digital
marketing, including best practices, opinions
and case studies. In a popcorn-style discussion
and presentation, learn how content
marketing, Google Plus, social media, AdWords
and analytics all play a major role in every
digital marketing campaign, and why each
one is a critical element.
Not only are you sure to get a smile learning
from these expert digital marketers and
business leaders, you’ll take away actionable
ideas of how to improve your digital marketing
strategy.
7. 2014
WORKSHOP /C
SCHEDULE
G1
Creativity + Business
JENI HERBERGER / FOUNDER OF THE
FULCRUM AGENCY / FEATURED SPEAKER
FOR AIGA, AMA, ADCLUB, RGD AND HOW
DESIGN CONFERENCE
Creativity is a key skill in addressing
today’s business challenges. This type of
thinking begins with having empathy for
your customers and team members, and
approaching the process with whole-brain
thinking. Rediscover creative confidence—
the natural ability to come up with new ideas
and the courage to try them out. Learn the
fundamentals of creative thinking and be
introduced to tools that will spark inspiration
and innovation.
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MAIN
CO NF ER ENC E
WEDNESDAY / DAY 1
12:00 PM REGISTRATION / SPONSOR EXPERIENCE OPENS
2:00 PM CONFERENCE WELCOME
O
EVAN CARROLL / DIRECTOR, HIGH FIVE CONFERENCE
MIHALI STAVLAS / PRESIDENT, TRIANGLE AMA
EMMA BATTLE / MASTER OF CEREMONIES
2:15 PM OPENING KEYNOTE
O
Z.E.R.O. - Zero Paid Media as the New Marketing Model
JOSEPH JAFFE / FOUNDER OF EVOL8TION, AUTHOR OF LIFE AFTER THE 30-SECOND SPOT
A perfect storm is coming…in fact it may already be here. A combination of forces that could very
well cause the bottom to fall out of the media model. To prepare for this scenario, consider a
new marketing model in which the optimal paid media budget would be zero. In this bold and
provocative keynote, four-time author and thought leader, Joseph Jaffe will outline the Z.E.R.O.
Manifesto of how brands can move from being tenants to landlords and successfully adopt and
activate the four-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.
3:15 PM BREAK
3:30 PM BREAKOUT SESSIONS
BREAKOUT /A
G
Earn It. Don’t Buy It. Social Media Marketing
in a Post Facebook World
JIM TOBIN / FOUNDER AND PRESIDENT AT IGNITE SOCIAL MEDIA
In his first book, Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media
Marketing, social media marketing pioneer Jim Tobin showed how normal social behaviors
are more important to online marketing than the dusty old rules of advertising. In his new
book, Earn It. Don’t Buy It. The CMO’s Guide to Social Media Marketing in a Post Facebook
World, Jim shows that now, you not only have to know the rules of organic engagement
and honest, meaningful, and truthful conversations with customers, but where to find
the audience. Facebook? Nobody goes there anymore, it’s too crowded. The first arrivals
are off to a better, more exclusive party. Tobin talks about where to find them and how
to implement a social media strategy to engage them and their friends, and he offers a
breakthrough system for measuring your social media marketing ROI. You can t buy your
way into the online conversation anymore, not with ads — you’ve got to earn your way in.
Remember, it’s their world, we just post in it.
4:15 PM BREAK
FEB 26 CONTINUED
8
9. 2014
SCHEDULE
Jaffe will introduce a 10-point action plan based on his
Marketing BowTie framework designed to help brands get
to a 50/50 split between “direct” investment and “indirect”
expenditure before 2020. Be a hero…commit to Z.E.R.O.
BREAKOUT /B
C
Big Pictures, Little Details.
Putting Content Marketing
Theories to Work
JOHN LANE / VP OF STRATEGY AND
CREATIVE AT CENTERLINE DIGITAL
_____________________________________________
STEVE PEPE / DIGITAL MARKETING LEADER
AT GE WATER & PROCESS TECHNOLOGIES
John helps companies craft content strategies
and guides their implementation and
optimization. Steve moves strategies into
action. In this session, they will take on
content marketing theories from both the
macro and micro level…exploring the theories
for why content marketing works and seeing
real world examples of those theories in
successful practice.
BREAKOUT /C
O
Critiqued: An Iterative
Design Experiment
CHRISTINE BEARD / AUTHOR AND DESIGN
CONSULTANT
The traditional design process of working
independently and unveiling your finished
design to your audience is gone. Today, the
design process is social and transparent.
Everyone in an organization has an opinion,
and they’re all valid.
Christina will guide you through an iterative
design experiment that shares what subjective design really is and why all perspectives
are important.
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MAIN
CO NFEREN C E
4:30 PM KEYNOTE
O
Make Your Own Luck:
Planned Serendipity in Life and Business
LANE BECKER / CO-FOUNDER OF GET SATISFACTION AND ADAPTIVE PATH / AUTHOR OF NEW
YORK TIMES BESTSELLER GET LUCKY
Do you ever wonder why some people always seem to have luck on their side? Imagine if you
could harness the power of luck to make good things happen in your life. Say you could identify
and plan for the next major market shift that is going to impact your business, and adapt your
strategies to control the outcome to your advantage. Instead of blindly reacting to unplanned
events, what if you could actually architect good luck into your business, hone your skills to
recognize the next big opportunity, and provide the space for things to go unexpectedly right?
According to Lane Becker, co-author of New York Times bestseller “Get Lucky,” polishing your
skills to harness luck is not only learnable, it is the key ingredient some of the world’s most
admired leaders cite for their success. Lane defines this type of luck as “planned serendipity“
— where individuals can influence the outcome of unplanned encounters simply by exercising
certain behaviors.
In this presentation, Lane will share his insights on the mechanics of luck — how it works, and
how to put it to work for you. He’ll explore how some of the world’s most successful business
leaders have developed the capacity to put themselves in the path of chance opportunities,
to identify the really great ones that come their way, and to take action on the ones that matter most.
5:30 PM WELCOME RECEPTION
6:30 PM DINNER IN GROUPS
8:00 PM CONFERENCE CONCERT
Matrimony
OPENING ACTS INCLUDE ADAM COHEN COMEDY AND RALEIGH BAND NEW REVEILLE
LINCOLN THEATRE / 126 E. CABARRUS ST. RALEIGH, NC
Fronted by the husband and wife duo of Ashlee Hardee Brown and Jimmy Brown, the Charlottebased band are accompanied by Ashlee’s talented brothers, Jordan and CJ, resulting in an intuitive
collaboration that is both immediately effective and utterly their own. “MONTIBELLO DRIVE,”
the band’s eagerly anticipated debut album, takes its title from the Hardee family abode, a
bucolic homestead where multiple generations of friends and family all sang and played together.
Fraught with collaborative chemistry and determined artlessness, songs like “Last Love” and
“Obey Your Guns” ring out with Matrimony’s astonishing communal spirit, their tight harmonies
and intuitive musical telepathy born of true love and a shared lifetime.
MATRIMONY’S DEBUT EP ON COLUMBIA RECORDS / MATRIMONYNC.COM
END DAY ONE
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THURSDAY / DAY 2
8:00 AM BREAKFAST
9:00 AM KEYNOTE
O
15 Non-Obvious Trends Changing
Marketing and Creative In 2014
ROHIT BHARGAVA / CEO AND FOUNDER OF THE INFLUENTIAL MARKETING GROUP
For the past four years, best selling author and longtime branding consultant Rohit has curated
an annual list of 15 trends changing business. His report has been viewed and shared more
than half a million times online — and the most recent edition was the #1 most downloaded
Marketing Research book on Amazon for eight weeks straight. At a time when meaningless
predictions such as “2014 will be the year of mobile” are often shared by so called gurus —
Rohit’s “Non-Obvious Trend Report” uses real life examples to spotlight unexpected trends in
media, technology, advertising, culture and entrepreneurship.
10:00 AM BREAK / SPONSOR EXPERIENCE OPENS
10:15 AM
BREAKOUT SESSION
BREAKOUT /A
O
Rethinking Entrepreneurship?
CHRISTOPHER BUTLER / COO AT NEWFANGLED / EDITOR AT SMASHING MAGAZINE
_____________________________________________ _____________________________________________
MATT WOOLMAN / DIRECTOR OF CREATIVE ENTREPRENEURSHIP, VCU
_____________________________________________ _____________________________________________
MODERATED BY HEATHER HESKETH / CEO AT HESKETH.COM
Entrepreneurship as an idea has won the hearts of creative and marketing professionals, but
we’re lacking a stable foundation upon which to practice it. In this session, Matt Woolman,
Director of Creative Entrepreneurship at Virginia Commonwealth University, and Chris
Butler, COO at Newfangled, will explore what entrepreneurship means, beginning with the
educational systems that introduce it and working their way through the working culture
we find ourselves in. Beyond the critique they will bring, they hope to spark a conversation
around how to practice entrepreneurship in the marketplace and even rethink your own
business models.
FEB 27 CONTINUED
12
13. 2014
SCHEDULE
In this unique new keynote talk, Rohit will share some
of the insights from his recently released 2014 Trend
Report, and break down how these trends will change
your business and industry. Most importantly, you’ll
leave with concrete ideas for how to take advantage
of these trends in 2014 and beyond.
BREAKOUT /B
C
BREAKOUT /C
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Building a Brand
from the Inside Out
Creating an AnalyticsDriven Marketing Culture
CHRIS GRAMS / PRESIDENT AND FOUNDER
AT NEW KIND
ADELE SWEETWOOD / VICE PRESIDENT,
AMERICAS MARKETING AND SUPPORT
AT SAS
Chris Grams is President and Partner of
New Kind, a firm that describes itself as
“community catalysts.” In this session, Chris
will teach you how to build a brand from the
inside out, using the energy and passion of
the community of people who care about it
most, inside and around the organization.
Drawing lessons from his book The Ad-Free
Brand, his work building communities of
passion at New Kind, and his decade of
experience helping build Red Hat into one
of the most successful brand communities in
the technology world, Chris will discuss how
to move beyond dated advertising-centric
models and embrace an open, collaborative
way of engaging communities in the process
of brand building, creating stronger, more
sustainable brands along the way.
_____________________________________________
DENNIS MASSENGILL / EXECUTIVE
DIRECTOR, CORPORATE CREATIVE
AND EXECUTIVE OPERATIONS AT SAS
Catchy copy, clever promotions and gut
instinct used to get the job done when trying
to reach prospects and customers. But
applying analytics enables marketing to now
combine fact-based decision making with
creativity. Accountability through analytics
helps drive ever changing creative options
to better reach your target audience. Adele
and Dennis will share ideas on how you can
become a catalyst for analytical creativity in
your organization, driving a whole new level
of communication that spreads innovation,
based on fact, throughout your marketing
department.
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11:00 PM BREAK
11:15 PM KEYNOTE
O
Word of Mouth: The Greatest
Creative Asset You’re Not Leveraging
SPIKE JONES / CO-AUTHOR OF BRAINS ON FIRE / SVP & MANAGING DIRECTOR,
SOUTHWEST AT EDELMAN DIGITAL
Word of mouth is the grandfather of all things social media. Yet, in this age of “shiny object
syndrome” we’ve quickly become mesmerized by social and forgotten about the basics of
human behavior and interaction. After all, 90% of word of mouth recommendations still happen
offline. In this talk, we’ll dig into the power of your brand connection points, empowering those
that already love you and even talk about some counter-intuitive, actionable ways to harness
that positive WOM out there.
12:15 PM LUNCH
2:00 PM BREAKOUT SESSION
BREAKOUT /A
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Lightning Round Sessions
A COLLECTION OF 10-MINUTE SESSIONS FOLLOWED
BY JOINT Q&A WITH ALL THREE SPEAKERS
Making An Impact: It’s
Not What, But When
The "New" Rule of
SEO: Common Sense
JAKE FINKELSTEIN / FOUNDER
& CEO AT METHOD SAVVY
JENNY HALSAZ / PRESIDENT
AT JLH MARKETING
There are no lack of ways
to invest in marketing and
advertising. We’ve all heard
smart speakers talk about
how to design the perfect
email, craft just the right print
advertisement or optimize
your website for search. But
what they don’t tell you is
that timing the deployment
of marketing executions is
equally important as doing
them in the first place. This
lightning session won’t focus
on the HOW, but on the WHEN.
Join Jake as he explores how
to time your communications
and advertising activities to
maximize marketplace impact.
If you've been watching the
changes in Google lately, it's
tempting to worry about what's
next. Is link building dead? Is
content marketing the future?
What about authorship? Is
Schema the next frontier, or
the next penalty?
2:45 PM BREAK
FEB 27 CONTINUED
14
Join SEO expert, Jenny Halasz,
as she explains why great SEO
is mostly just the application of
common sense, and teaches
you the single question you
should ask yourself when
deciding whether an SEO tactic
is the right move.
The “Big Idea”
Needs “Big Data” —
Using Data as the
Foundation for Your
Marketing Campaigns
MEGAN JONES / DIRECTOR
OF ANALYTICS AT CAPSTRAT
Delivering one standard
message to your customers
is no longer an effective
marketing strategy. Today,
it’s all about determining the
right message for the right
audience, and the right channel
for delivery — and using data
as the foundation for it all. Join
Megan in this lightning session
to learn how data can help you
make smarter and more costefficient marketing decisions,
by segmenting your audience
and developing hyper-targeted
campaigns that deliver results.
15. 2014
SCHEDULE
T H URS . / D AY 2
You’ll walk away with a better understanding of how to use
social as the tool that it is and be able to immediately put
offline word of mouth to work for you.
BREAKOUT /B
O
BREAKOUT /C
G
Tall Tales from
a Large Man
Neuromarketing: The Art
and Science of Influence
AARON DRAPLIN / DRAPLIN DESIGN CO.
SHERIDAN ORR / HEAD OF GLOBAL PRODUCT
MARKETING AT CHANNELADVISOR
Using scientific proof and state-of-the-art
multimedia techniques, Aaron will deliver
a suckerpunch of a talk that aims to provide
bona fide proof of work, the highs and lows
of a ferociously independent existence and
a couple tall tales from his so-called career
in the cutthroat world of contemporary
graphic design. Just a regular guy with a
trajectory a little dirtier than yours, his
talk is open to all oncomers brave enough
to show up. If you are a youngster, you
may find yourself inspired to attack your
design future in a different way. If you are
established, you may just leave feeling
grateful you don’t have anything to do with
him. Hard to say. Be there!
Emotion is the Holy Grail of effective, creative
marketing. To win with customers, we have to
appeal to their emotions. We’ve known that for
years. But short of guessing, how can we be sure
our messages are conveying the right emotions?
Until recently, we’ve relied upon focus groups
to measure emotion, but they’re flawed. Focus
group feedback is always filtered by our audience’s
rational brains and too often, they tell us what
they think we want to hear. With advances in
neuroscience, we can now understand more
about what really connects with our audiences.
While not every brand can afford to use fMRI’s to
test responses, research has uncovered patterns
that everyday marketers can use to ensure their
message is creating the desired response. In
this session, we’ll cover what marketers need
to know about the brain and human emotions
as well as some best practices for incorporating
neuromarketing into your branding and
campaigns.
15
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CO NF EREN C E
3:00 PM BREAKOUT SESSION
BREAKOUT /A
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Retention vs. Acquisition:
Little Things Make
a Big Difference
STAN PHELPS / FOUNDER AND CHIEF
MEASUREMENT OFFICER AT 9 INCH
MARKETING
C
The Lies Consumers
Tell Us
DAN CARLTON / FOUNDER AT THE
PARAGRAPH PROJECT
The consumer is finally king. But are we
prepared to tell him he’s wearing no clothes?
Traditional tell and sell marketing is dead.
Marketer’s can no longer afford to spray and
pray. Today’s unsung hero is the empowered
customer. The challenge is to leverage their
advocacy by selling less and giving more.
The little things that give existing customers a
reason to buy more, to come back more often,
and to tell more of their friends. Retention
pays. According to Gartner, a 5% increase in
retention can boost profits by
25% to 125%.
Today’s most successful brands are finally
listening to consumers and bringing them
into the marketing process. However, before
abdicating your brand to consumer opinion
it’s important to realize that the consumer
is often lying to us. They are lying to us in
regards to what they really want or what
they need. This is not intentional deception,
rather it’s a result of consumers’ inability
to understand their true motivations or
articulate their desires.
In his talk, Stan will make the business case
for retention and referral based marketing
strategies. Attendees will hear about customercentric marketing lessons from leading brands
such as Apple, Disney, Southwest and Zappos.
Phelps will offer practical advice and tips on
how you can leverage signature added value
to drive differentiation, increase retention and
generate word of mouth.
This session will call attention to the various
ways consumers mislead marketers, as well as
provide research approaches and techniques
that can identify what really drives consumer
behavior and how that can lead to more
powerful connections with consumers.
2:45 PM BREAK
4:00 PM CLOSING KEYNOTE
O
Breaking Down Barriers and Bringing Ideas to Life
JENI HERBERGER / FOUNDER OF THE FULCRUM AGENCY
There is no denying that great brands require strategic design AND marketing. Brands must be
made visible to the masses and authentically transform them into customers. Defined as “the
action of working with someone to produce or create something,” collaboration is at the heart of
creating a unified vision. When brand communicators across the greater organization approach
the brand promise from a common space, the ultimate result is consumer loyalty, expanded
customer base and increased sales.
5:00 PM CONFERENCE WRAP-UP / CLOSING RECEPTION
END CONFERENCE
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17. 2014
SCHEDULE
T H URS . / D AY 2
BREAKOUT /C
G
Understanding the Power
of Content Marketing
CHRIS MOODY / DIRECTOR OF PRODUCT
MARKETING ORACLE ELOQUA
You’re still relying on whitepapers to drive all
your leads. Lots of people are. Unfortunately,
you’re probably missing the boat on the easiest
types of content for converting customers. In
this breakout session, Chris will explain the
importance of content marketing broken down
into three sections — low, medium and high
effort content. You’ll see real examples, real
conversion data and walk away knowing that you
need to harness the power of user-generated
content when you’re back in the office. You may
even laugh along the way.
17
18. /
KEYNOTE
SPEAKERS
A hallmark of ^5 is five world-class
keynote speakers.
At some conferences attendees
might hear from one or two great
speakers. At ^5, naturally, we have
five inspiring keynotes.
ROHIT BHARGAVA
JOSEPH JAFFE
Author of Likeonomics. CEO & Founder
of the Influential Marketing Group.
Professor of Global Marketing at
Georgetown University. Led digital
strategy at Ogilvy and Leo Burnett.
Clients have included Intel, American
Express, Novartis, Pfizer, IBM, Unilever,
Pepsi and Heineken.
Founder & Partner of Evol8tion, LLC.
Alum of TBWA/Chiat/Day and OMD
USA, Author of Life After The 30-Second
Spot, Join the Conversation and Flip
the Funnel. Current and past clients
include The Coca-Cola Company,
Target, Anheuser-Busch, Kraft Foods,
Verisign, General Motors/Onstar
and Kmart.
LANE BECKER
Co-founder of Get Satisfaction and
Adaptive Path. Author of New York
Times bestseller Get Lucky: How to Put
Planned Serendipity to Work for You and
Your Business.
JENI HERBERGER
Principal, The Fulcrum Agency.
Contributor to HOW Design magazine
and Communication Arts. Featured
speaker for AIGA, AdClub, RGD and
HOW Design conference.
18
SPIKE JONES
SVP and Managing Director, Southwest
at Edelman Digital. Alum of FleishmanHillard and WCG. Co-author of Brains
on Fire: Igniting Powerful, Sustainable
Word of Mouth Movements. Has
led word-of-mouth programs for
BMW, USAA, AT&T, General Motors,
Chevrolet,Dagger Kayaks, Fiskars
Brands, Gatorade and Best Buy.
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JENI HERBERGER
ALAN HOFFLER
Jeni is a contributor to HOW Design magazine
and Communication Arts and has been a
featured speaker for AIGA, AdClub, RGD and
HOW Design conference. Internationallyrecognized as a powerful force in changing
the way people approach the business of
design, Jeni works tirelessly with creative
professionals and corporate leaders teaching
them to connect and communicate. Known for
her uncanny ability to break down the walls
between business policy and design strategy,
Jeni has spent the past 20-something years
working with creative and corporate leaders
to identify practical strategies on “doing
business better.”
Alan Hoffler is Executive Director and Principal
Trainer at MillsWyck Communications. Raised
around America’s Space Program, Alan Hoffler
has earned degrees in aerospace engineering
and applied mathematics and never bothered
to pursue a living in either field. At some point
in his 20 years of training technical corporate
audiences, instructing in the college classroom,
teaching public high school, and speaking
nationally to pilots about flying safety, he
became passionate about helping others
communicate more effectively.
JON PARKS
Jon Parks is the Founder and Lead Dijital
Strategist at Dijital Farm, a digital marketing
consulting agency based in Raleigh, NC. Jon is
a digital marketing veteran with more than 15
years of experience working with companies
such as Fike Corporation, Epstein Global
Architects, MarketVue Partners, Tough Mudder,
NICOR Energy, Endurance Works and a variety
of governmental organizations with their digital
needs. Jon’s areas of expertise include digital
marketing and digital media strategy, social
media strategy, Web analytics, search engine
optimization, email marketing and pay-per-click
advertising. Jon is an outspoken advocate for
Google Plus, a regular contributor to the tech
blog MarketingPilgrim.com and is a national
speaker and instructor, teaching Google
Marketing Boot Camp and Social Media Boot
Camp classes through ASPE-ROI.
20
21. 2014
SPEAKERS
DAVID MANTICA
MARK TRAPHAGEN
David Mantica is President of ASPE, a
professional training company with several
divisions. As a specialist in business-tobusiness continuing education, David brings
deep experience to roles in executive
leadership, product management, marketing
and operations capacities.
Mark is Senior Director of Online Marketing
at Stone Temple Consulting. He helps
businesses build strategies to increase brand
influence and attract natural links and social
signals. Mark has a special reputation as an
expert on Google+ and Google Authorship.
A former teacher, he has worked directly
in Internet marketing since 2005, but has
been involved in social media and online
community formation since the mid-1990s.
He also teaches a Google+ Workshop
for ASPE-ROI. Mark has spoken at major
conferences such as SMX, ConvergeSouth
and Search Exchange, as well as at numerous
local SEO meetings. His chapter “Google+
and SEO” appears in best-selling author Neal
Schaffer’s book qaximize Your Social. He is
also working on the first comprehensive book
covering Google Authorship and Author Rank.
When not helping Virante clients improve
their online presence, Mark participates in
competitive storytelling, plays with a Dixieland
street band and (surprise) spends more time
on the web.
As a firm believer in the possibilities and
advancement of SEO, content marketing
and other digital marketing avenues, David
has seen ASPE grow at a time when many
businesses in the training industry stagnated
facing hard economic times. He has sat
on numerous certification committees
and supported the work of many certifying
bodies including the Scrum Alliance, PMI,
IIBA, TruSecure and CompTIA. He regularly
speaks at professional organization chapter
meetings, presents web seminars of a
broad spectrum of educational topics, is a
contributor to the ASPE-SDLC and ASPE-ROI
blogs, and has authored several salary surveys.
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CHRISTINA BEARD
over-intellectualized. Quickly recognized as a
leader in infusing research with creativity and
developing fresh marketing approaches for
clients mired in fiercely competitive industries,
the services of The PARAGRAPH Project have
been enlisted by clients such as Best Buy,
Starbucks, Lowe’s, Coca-Cola, Target, Pabst
Brewing and American Airlines.
Christina Beard is a designer and writer. She
brings design thinking to a range of companies
as a design consultant in San Francisco. She
believes in inviting others into her process
and allowing influences to help shape her
work. Author of Critiqued: Inside the Minds of 23
Leaders in Design.
AARON DRAPLIN
CHRIS BUTLER
Chris Butler is the COO of Newfangled, where
he directs strategy, design and personnel, as
well as consults on a wide variety of topics
surrounding design and technology. Chris is
a prolific writer and speaker. His articles have
been published in PRINT, HOW, Smashing
Magazine, Salon and elsewhere, and he is the
author of The Strategic Web Designer: How to
Confidently Navigate the Web Design Process.
Most recently, he has presented at the HOW
Interactive Design Conference, HOW Design
Live, the UCDA Design Summit, the American
Marketing Association and the AIGA.
Located in the mighty Pacific Northwest,
the Draplin Design Co. proudly rolls up its
sleeves on a number of projects related to
the Print, Identity, Illustration and Gocco
Muscle categories. We make stuff for Coal
Headwear, Union Binding Co., Richmond
Fontaine, Field Notes, Esquire, Nike, Wired,
Timberline, Chunklet, Incase, Giro, Cobra Dogs,
Burton Snowboards, Dawes, Patagonia, Target,
Megafaun, Danava, Ford Motor Company,
Woolrich and even the Obama Administration,
if you can believe that. We pride ourselves on
a high level of craftsmanship and quality that
keeps us up late into the wet Portland night.
JAKE FINKELSTEIN
DAN CARLTON
Dan Carlton founded The PARAGRAPH Project
in 2005 to provide marketers an alternative
to brand strategy that is either uninspired or
22
Jake Finkelstein is the Founder & CEO of
Method Savvy, a data-driven marketing
agency located in downtown Durham, NC. An
accomplished brand marketer and demand
generation specialist, Jake and his team at
Method Savvy work with growth-stage and
enterprise-class brands such as Toyota,
Bandwidth, Jerry’s Artarama, Clinipace and SAS
to efficiently acquire and retain customers.
23. 2014
SPEAKERS
CHRIS GRAMS
HEATHER HESKETH
Chris Grams builds sustainable brands,
cultures and communities in and around
companies and organizations. The open
source way — including themes like
openness, collaboration, transparency,
community and meritocracy — is a key
influence in his work. He is the author
of The Ad-Free Brand: Secrets to Building
Successful Brands in a Digital World and
is the Community Guide at Gary Hamel’s
Management Innovation Exchange. Chris
blogs on brand, community and culture at
Dark Matter Matters. He has more than 15
years of experience in the communications
field, including 10 years at Red Hat, where
he played a key role in building the brand
and culture, recently in the role of Senior
Director, Brand Communications + Design.
Heather is the founder and CEO of hesketh.
com. She started the company in 1995 as
one of the world’s first web design agencies.
Her intent was to build a better Internet and
incubate her own products and she does
just that. Her firm’s methods have been
adopted by Microsoft, Yahoo! and AOL, to
name a few. She’s a trusted advisor, a user
experience maven, and an angel investor
for the innovative ideas that flow from the
energy at her firm. hesketh.com’s most recent
success is Enemieslist, anti-spam software
that protects over 1 billion users from spam
and online abuse. Heather loves the Internet
and is always looking for the next opportunity
to help make it better.
MEGAN JONES
JENNY HALSAZ
Jenny Halasz is President and Founder
of JLH Marketing, a marketing consulting
firm focused on developing scalable
acquisition strategies for clients through
PPC, implementing technical website
improvements and content marketing
through SEO, and giving clients the tools to
measure success through analytics. Jenny
has worked with SAP, Four Seasons Resorts,
Humana, Priceline, Motorola, Saint Laurent
Paris (YSL), CitiFinancial, HP, NBC Stores and
Lions Gate Films. Jenny writes a column
(All Things SEO) for Search Engine Land, is a
regular instructor for ASPE, and has spoken
at SMX, SES, Conversion Conference, Internet
Summit, DMFB, Triangle AMA Bootcamp and
other conferences.
Megan Jones is the Director of Analytics
at Capstrat, a full-service communications
agency located in Raleigh, NC. With a deep
understanding of both the science and
business of digital marketing and web
analytics, Megan leads the Analytics team
in providing customer behavior analysis,
campaign performance tracking and
measurement strategies to Capstrat clients
like Blue Cross Blue Shield of North Carolina,
Deloitte, Quintiles and the AICPA.
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JOHN LANE
CHRIS MOODY
John Lane is Vice President of Creative and
Strategy at Centerline Digital. John crafts
con ent strate ies that help clients like IBM, GE
t
g
and Quintiles reach their target audi nces in
e
the ever-evolving dig al world. He guides the
it
cre tion of the deliv r bles (web ites, videos,
a
ea
s
etc.) and pro rams (social media,
g
con ext plan ing, etc.) that acti ate those
t
n
v
strate ies. He also manages the lytcs
g
ana i
for and opti iza ion of that content to
m t
con in ally improve pro rams.
t u
g
Chris Moody is Director of Product Marketing
at Oracle Eloqua after Compendium was
acquired — where he was VP of Marketing.
Chris is focused on effectively integrating
content marketing with marketing automation
to allow any marketer to be successful in their
increasingly difficult role. He works closely
with the Oracle Marketing Cloud team to help
provide the most comprehensive marketing
suite for today’s modern marketer.
DENNIS MASSENGILL
SHERIDAN ORR
Dennis Massengill spearheads brand
development and vision at SAS, the world’s
largest privately held software company.
Massengill leads strategic project management, creative writing, design, video
communications and new media for SAS
worldwide. Driving an open communications
network across departments, he builds a
unified market strategy. His role on SAS’
executive team is to develop and promote
both short- and long-term strategies to
increase SAS’ customer base, market share
and overall company brand awareness.
Sheridan Orr leads global product marketing
for ChannelAdvisor. Prior to joining
ChannelAdvisor she led a consulting firm
focused on the retail customer experience
for leading brands such as Starbucks, Costco,
T-Mobile and Macy’s. Sheridan holds an
MBA from Tulane in marketing with a focus
consumer psychology.
STEVE PEPE
Steve leads the strategy and execution of
digital marketing for GE’s Water business. This
includes managing web content, social media
and digital advertising. This role also includes a
24
25. 2014
SPEAKERS
great deal of cooperation with the GE global
direct/indirect sales teams — helping them
with lead generation, e-commerce, Salesforce.
com adoption and more.
STAN PHELPS
JIM TOBIN
Stan Phelps is a leading expert on experiential
marketing. Phelps is the Founder and Chief
Measurement Officer of 9 INCH marketing, a
North Carolina-based consultancy that works
with senior leaders to win customers.
Phelps has more than 20 years of marketing
leadership experience with brands such as
Adidas and PGA Worldwide Golf Exhibitions.
Prior to founding 9 INCH, he spent seven
years as Chief Solutions Officer with the
award-winning agency Synergy, creating
programs for brands such as KFC, M&M’s,
Pampers, Starbucks and Walmart. He has a
Certificate in Achieving Breakthrough Strategy
from Harvard Business School and a JD/MBA
from Villanova University.
Jim Tobin is the Founder and President of
Ignite Social Media, one of the world’s leading
social media marketing agencies. With Jim
at the helm, Ignite Social Media has designed
and executed social media programs for
many of the world’s largest brands, including
Microsoft, Samsung, Chrysler, Nike, Disney,
E&J Gallo and Carlson-Rezidor Hotel Group.
Jim’s latest book Earn It. Don’t Buy It. The CMO’s
Guide to Social Media Marketing in a Post Facebook World, hit the shelves in November, 2013.
MATT WOOLMAN
ADELE SWEETWOOD
Adele Sweetwood leads Americas Marketing
and Support at SAS, the largest independent
vendor in the business analytics market.
She fosters the exploration of customerengagement strategies, directing efforts
across field and interactive marketing,
analytical marketing services, customer
experience marketing, and media
investments across digital, search and
social channels. Sweetwood is a leader in
innovation, overseeing SAS’ award-winning,
state-of-the-art Executive Briefing Center,
where customers, prospects and partners
meet and network to bring new insights to
their businesses.
Matt has a comprehensive understanding
of entrepreneurship and enterprise across
a range of disciplines. Currently, Matt is the
Director of Entrepreneurship in the Virginia
Commonwealth University School of the Arts,
where he operates the Creative Disruption
Lab, a transformative model for higher
education that prepares art and design
students to lead their own careers and lives
in innovative, entrepreneurial ways. As an
independent producer, Matt has authored
and co-authored 10 books on such defining
topics as motion design, music and the visual
arts/design, and information visualization,
including the internationally best-selling Type
in Motion: Innovations in Digital Graphics. Matt
also is a partner in CrossThink, LLC, a catalyst
for cross-disciplinary thinking to boost a
company’s innovation performance.
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GETTING CONNECTED / WIFI
7546 C
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ChannelAdvisor is
pleased to provide
Wi-Fi for High Five
Conference attendees.
See our staff at the show to find
out what other exciting things
ChannelAdvisor has to offer!
HOW TO CONNECT:
NETWORK: Meeting Access
USERNAME: meeting4
PASSWORD: d5237s6e
If you are not immediately
directed to a Sheraton Hotel
splash page, please open
your internet browser and
load www.Sheraton.com to
access the splash page.
26
W
WAREHOUSE DISTRICT
Restaurants & Pubs
27. GETTING AROUND / DOWNTOWN RALEIGH
STATE CAPITOL
SH SHERATON
421 South Salisbury St.
800.325.3535
LT
LINCOLN THEATRE
126 East Cabarrus St.
919.821.4111
Z
ZINDA
301 Fayetteville St. #120
919.825.0995
O
THE OXFORD
319 Fayetteville St.
919.832.6622
S
SONO
319 Fayetteville St. #101
Z
919.521.5328
O
S
SH
LT
27
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CONFERENCE SPONSORS
7546 C
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A DOUBLE HIGH
FIVE GOES OUT
TO OUR SPONSORS
THANK YOU FOR MAKING THE HIGH FIVE CONFERENCE POSSIBLE!
28
30. BUILDING YOUR CAREER.
ADVANCING OUR COMMUNITY.
For more than 20 years the Triangle Chapter
of the American Marketing Association has
offered marketing professionals the opportunity
to learn and grow through professional
development and networking. Now 500 members
strong, Triangle AMA is the premier marketing
association in the Triangle and Eastern North Carolina.
AMA MEMBERSHIP
TRIANGLE AMA MEMBERS ENJOY THE FOLLOWING BENEFITS:
/ Discounts on Triangle AMA monthly luncheons featuring regional & national experts
/ Monthly copy of Marketing News magazine
/ Marketing resources and tools available at marketingpower.com
/ Free access to Triangle AMA Special Interest Groups (SIGs)
/ Free AMA webcasts hosted by national experts
/ Networking and volunteer opportunities to make connections
/ Discounted pricing for national meetings with renowned speakers
VISIT TRIANGLEAMA.ORG TO LEARN MORE ABOUT BECOMING A MEMBER.
30