4. The best
Portfolios...
1. Show pride, not Just proof
2. tell a story, not a catalog
3. illustrate Process, Not just passion
5. Step 1: Define Your
Chronology
Volunteered
College First Job Promotion Second Job
Now begins 7 minutes of silence...
Break the timeline of your story in chunks of
context and start layering on important details.
Don’t forget: Personal Achievement, Volunteerism,
education, promotions etc.
Third Job
Ran Marathon Taught
Volunteered
6.
7.
8. Step 2: Tell Your Story +
Highlight interest
Volunteered
College First Job Promotion Second Job
Volunteered
Third Job
Ran Marathon Taught
Each person has 5 minutes to tell their story. The rest
of the team will take notes on that persons story.
5 minutes will then be given for the team to give them
notes on what they found the most interesting and why.
9. 4
Abby The IA:
Career Timeline
First job as an
Information Architect
@ EMC Microsoft
Practice.
Design Lead
Information Architect
on innnovation team
for Fidelity Investments
Started information
architecture
practice in strategic
healthcare agency.
Executive Producer for:
Director of
Strategic
Planning + UX at
Draftfcb
Senior UX
Planner
at
DraftFCB
2004 2005 2006 2007 2008 2009 2010 2011
Bank of America - Talent Management Application
School of Visual Arts - Content Management System
New York City
Managing
Partner,
TUG
2012
Prismacolor - Marketing Site Redesign
The Hartford Insurance - HR Self Service Application
American Society of Training - Intranet System
Medicare Pilot Program - Call Center Application
Pricewaterhouse Coopers - Marketing Site Redesign
Sharpie - Liquid Pencil Launch
Stratex Partners - HR Self Service Application
Kraft Foods- On and Offline Engagement Program
Boston New Hampshire Chicago
JELL-O - Facebook
Attended
Northeastern
Bachelors in
Graphic
Design
Sharpie.com
Herman Miller
JSTOR Personas
IDEA
2010
IA Summit
2010
Consultant
& Teacher
IA Summit
2010
Project
Highlights
10. Step 3: Who are you?
What is common about what
is interesting in your story?
Take 5 minutes of silence to come up with
short, job title-less description of yourself.
Write each attempt on a note card.
Then quickly go around and share these for
reaction from your team.
18. 12
About this effort:
Show The Result
Sharpie.com
Lead in redesign that brought
together Sharpie’s very popular
social community properties with
the more standard catalog
functionality
Good Example of:
Sharpie.com
Results: Sharpie was written up in
the NY times on site launch day.
They also received the TED Ads
Worth Spreading Award in 2012.
19. 7
About this effort:
Good Example of:
If ever possible,
Show The Numbers
Prismacolor.com | Summer 2009
Lead on full site redesign including
a rich social community of artists
sharing their work online.
Results: Redesign resulted in a
400% improvement in
engagement as measured
through site traffic, time on site
and uploads, comments and
views of the member gallery.
Prismacolor.com
