Great story from Scott Wells about business development principles. See tools and approaches in the doc (for more points plz see observing Campus ppt in my account).
You don't have to be in PR to get PR.
This presentation gives an overview on how PR typically works for startups. It then provides useful tips on how anyone involved with startups (not in PR and marketing) can achieve coverage in top publications as well.
This document discusses bold leadership and is authored by Frank Candy. It provides definitions of bold leadership as fearless, courageous communication of a bold philosophy, strategy, and vision. Bold leaders possess mindsets, toolsets, and skillsets to inspire others within any organization. Candy advocates developing an internal leadership mindset and external leadership skills. The key aspects of bold leadership are identified as philosophy (mindset), strategy (skillset), and mastery (toolset). Contact information is provided for Frank Candy.
This document discusses how to build a strong sales culture at a hospitality business. It emphasizes four key elements: common sales goals, recruiting the right staff, ongoing training, and motivation. A strong sales culture starts with engaged frontline staff across all departments who provide a great first impression to guests. It is essential to have an "inverted" organizational chart that prioritizes guests' needs above all else. Targets and goals should be established and the property's story and amenities should be communicated consistently to guests. Regular training is important to maintain high standards. Building a sales culture ultimately requires passion and commitment from top management.
Sep 2011 inner circle get famous in your marketShiva Attah
The document discusses how to create celebrity status and gain fame within a market. It emphasizes finding your unique personality selling point and authentic marketing strategy. It stresses developing credibility through telling your compelling story, building credibility, and getting others to champion you. The key is to think and act like a celebrity by investing in yourself to be the best, getting out of your own way, and taking action without waiting for perfection. With the right formula of your X-factor, credibility, and likeability, you can become a famous celebrity.
Spring 2014 Interviews with Leading Thought Leaders and AuthorsRoger Parker
My name is Roger C. Parker, and this slide portfolio describes the latest in my ongoing series of nonfiction author interviews.
During the past 10 years, I've interviewed over 500 authors of business, marketing, and personal productivity books. My goal is to better understand the DNA of successful nonfiction books in order to help my clients and Published & Profitable members write their own books and tell their own stories.
These interviews offer you an opportunity to hear today's the the authors of recently-published, bestselling marketing and business books describe their background, their books, and their journey to publication.
Each author has a different story to tell about the origins of their book, the benefits it offers readers, and the lessons they learned planning, writing, promoting, and profiting from their latest book.
As you'll see when you visit the Published & Profitable blog, the recordings are available for later playback, and I usually prepare mind maps showing the table of contents of their later books. Often, I offer transcripts of these recordings.
Each of the books teaches important lessons; lessons that can help you become more creative and/or productive, and lessons that can help you in your journey to writing and publishing success.
I welcome your comments at Roger@publishedandprofitable.com
This document outlines 5 steps to building something that matters as an entrepreneur:
1. Hone your skills as a storyteller and communicator through experience and relationships.
2. Build a product by solving human problems, not just product problems, and taking initial steps even with limited resources.
3. Build a team by finding partners with complementary skills and hiring for strengths.
4. Sell your product, company, and vision to potential employees, investors, clients, and partners.
5. Do something you are passionate about so that your effort makes the world better even if the venture itself fails.
The 5 secrets of building a winning sales culture - live@Saleshacker AmsterdamTerry van den Bemt
Nothing will grow your company as getting en keeping the right people. To be able to do so, you need to build a winning culture. Here I show you the 5 secrets to build that winning culture.
The truth about how to land your dream jobKeith Cowing
1. Find your edge
2. Become a storyteller
3. Master the four types of business communication
4. Build meaningful relationships
5. Think long-term
6. Ask the right questions
You don't have to be in PR to get PR.
This presentation gives an overview on how PR typically works for startups. It then provides useful tips on how anyone involved with startups (not in PR and marketing) can achieve coverage in top publications as well.
This document discusses bold leadership and is authored by Frank Candy. It provides definitions of bold leadership as fearless, courageous communication of a bold philosophy, strategy, and vision. Bold leaders possess mindsets, toolsets, and skillsets to inspire others within any organization. Candy advocates developing an internal leadership mindset and external leadership skills. The key aspects of bold leadership are identified as philosophy (mindset), strategy (skillset), and mastery (toolset). Contact information is provided for Frank Candy.
This document discusses how to build a strong sales culture at a hospitality business. It emphasizes four key elements: common sales goals, recruiting the right staff, ongoing training, and motivation. A strong sales culture starts with engaged frontline staff across all departments who provide a great first impression to guests. It is essential to have an "inverted" organizational chart that prioritizes guests' needs above all else. Targets and goals should be established and the property's story and amenities should be communicated consistently to guests. Regular training is important to maintain high standards. Building a sales culture ultimately requires passion and commitment from top management.
Sep 2011 inner circle get famous in your marketShiva Attah
The document discusses how to create celebrity status and gain fame within a market. It emphasizes finding your unique personality selling point and authentic marketing strategy. It stresses developing credibility through telling your compelling story, building credibility, and getting others to champion you. The key is to think and act like a celebrity by investing in yourself to be the best, getting out of your own way, and taking action without waiting for perfection. With the right formula of your X-factor, credibility, and likeability, you can become a famous celebrity.
Spring 2014 Interviews with Leading Thought Leaders and AuthorsRoger Parker
My name is Roger C. Parker, and this slide portfolio describes the latest in my ongoing series of nonfiction author interviews.
During the past 10 years, I've interviewed over 500 authors of business, marketing, and personal productivity books. My goal is to better understand the DNA of successful nonfiction books in order to help my clients and Published & Profitable members write their own books and tell their own stories.
These interviews offer you an opportunity to hear today's the the authors of recently-published, bestselling marketing and business books describe their background, their books, and their journey to publication.
Each author has a different story to tell about the origins of their book, the benefits it offers readers, and the lessons they learned planning, writing, promoting, and profiting from their latest book.
As you'll see when you visit the Published & Profitable blog, the recordings are available for later playback, and I usually prepare mind maps showing the table of contents of their later books. Often, I offer transcripts of these recordings.
Each of the books teaches important lessons; lessons that can help you become more creative and/or productive, and lessons that can help you in your journey to writing and publishing success.
I welcome your comments at Roger@publishedandprofitable.com
This document outlines 5 steps to building something that matters as an entrepreneur:
1. Hone your skills as a storyteller and communicator through experience and relationships.
2. Build a product by solving human problems, not just product problems, and taking initial steps even with limited resources.
3. Build a team by finding partners with complementary skills and hiring for strengths.
4. Sell your product, company, and vision to potential employees, investors, clients, and partners.
5. Do something you are passionate about so that your effort makes the world better even if the venture itself fails.
The 5 secrets of building a winning sales culture - live@Saleshacker AmsterdamTerry van den Bemt
Nothing will grow your company as getting en keeping the right people. To be able to do so, you need to build a winning culture. Here I show you the 5 secrets to build that winning culture.
The truth about how to land your dream jobKeith Cowing
1. Find your edge
2. Become a storyteller
3. Master the four types of business communication
4. Build meaningful relationships
5. Think long-term
6. Ask the right questions
The document discusses entrepreneurs and enterprises. It defines an enterprise as a new business or product brought to market, usually led by an entrepreneur. An entrepreneur is defined as an individual who develops an idea into a growing business, taking on the risks of potential success or failure. Students are assigned tasks to research and present on entrepreneurs, including defining their key characteristics like determination, passion, seeing opportunities, vision, risk-taking, and motivation to succeed.
The document discusses how a corporate couple became successful freelancers in just 4 months without much prior experience. It outlines their journey from struggling corporate jobs to freelancing full-time, including tips they learned along the way. The tips are organized into the "3 Universal Secrets to Freelancing Success": clarity, offer, and process. Additional tips and advice are provided on goals, celebrating achievements, finding support communities, and getting coaches. Frequently asked questions about freelancing are also addressed.
How To Quickly Write, Publish, And Profit From A Book That Will Grow Your Bus...Jim Kukral
This document outlines how entrepreneurs can quickly write, publish, and profit from a book. It discusses that most entrepreneurs never write a book due to fears, but that a book can grow their business if done properly. The document provides tips on writing a book in less than a day and avoiding the biggest mistake authors make, which is failing to leverage their book for more business. Resources are also listed to help entrepreneurs through the publishing process.
Sep 2011 inner circle get famous in your marketShiva Attah
The document discusses how to create celebrity status and gain fame through developing credibility, likeability, and a unique personality selling point. It emphasizes finding what makes you unique, telling your compelling story, investing in yourself to be the best, and acting like a celebrity in your business. Doing this while also getting others to champion you can help you become famous in your own right in your market.
Bruce Gregory is a career transitions specialist with 20 years of experience helping professionals and executives. His career coaching process involves 5 steps: 1) clarifying the client's current reality, goals, and aspirations, 2) setting primary and secondary career goals, 3) developing a personal marketing portfolio, 4) creating a marketing strategy, and 5) improving interview skills. Bruce Gregory guarantees to partner one-on-one with clients until they achieve a desired career outcome.
Ever wanted to start a gamification project but didn't know what to think about even before the start? Here's blog no. 2 of my series for fellow gamificators.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Promote It! You’ve developed a valuable product or service but the people who...Mary Lee Gannon
You’ve developed a valuable product or service but the people who need it don’t know about it. What now? Promote It! will show you tips to create strong promotional programs by making your communications a two way dialogue. Learn how to create press releases, increase sales and media
attention, build social networks, your brand, and your niche. It's all in your story.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Valu Based selling for small business owners August, 2013 session oneMichael Bowers
The document discusses the Ohio Small Business Development Center (SBDC) at Columbus State. It provides information about Michael Bowers, the Center Manager, and describes the SBDC as an experienced and award-winning team that provides no-cost business advising across four centers. It also lists the nine counties served by the SBDC and encourages visiting the SBDC's small business blog.
Worksheet: The Social Media Mindset - Tapping into WHY it Matters Chrissanne Long
This document provides a worksheet to help identify an organization or individual's "why" for using social media. It explains that having a clear why provides motivation and inspires others. It gives questions to help assess a personal and business why, such as passions, values, goals, and differentiators. Understanding why is important for developing a social media strategy and mindset around a topic, and maintaining focus through any challenges in implementation. The worksheet recommends identifying a "your one thing," watching a TED talk on starting with why, and engaging on social media with others who share the same passion.
This is the slide deck from Texas State SBDC's Knowledge Transfer session titled, "The Importance and Impact of Team and Culture," presented in Round Rock, Texas on October 17, 2013. Presenters included: Jason Seats, Managing Director of Austin Techstars, Paul O'Brien, Growth Hacker & Founder of SEOBrien, Paula Soileau, Co-Founder of Affintus and Casey Amidon, VP HR of Drillinginfo.
The session included a case study of the hugely successful Austin tech company, Drillinginfo, which now has over 500 employees world-wide, has been ranked among Austin's "Top Work Places" 3 years running, is recognized as one of the 50 fastest growing companies in Austin 9 years in a row and whose CEO (Allen Gilmer) won the coveted Ernst & Young "Entrepreneur of the Year" award in 2012.
The session was video-taped and will be added to the Texas State SBDC websites.
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
The document provides a 10-item list of tips for personal branding, with each item explained in 1-3 paragraphs. The overarching tips are to authentically position yourself as compelling and differentiated by focusing on creating value for others, telling engaging stories, and being confident in networking to attract your target audience.
Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products and connecting with your customers.
During this presentation, Warren Knight will share with you, the importance of using Facebook as part of your marketing strategy.
How to manage your online business profile, connect and share with consumers and how to set-up and use Facebook Pages and use apps, run a PPC campaign to give your customers a complete brand experience.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
The document provides an overview of a training program on social media for medical professionals. It discusses the importance of social media for businesses, outlines the major social media platforms like Facebook, LinkedIn, and Twitter, and provides guidance on setting up business pages and profiles on these platforms. The training covers objectives for engaging on social media, defining target audiences, and policies for social media use.
Revenue Acceleration and Increasing Business Opportunity - Enterasys Presenta...Heinz Marketing Inc
This document provides tips and strategies for accelerating revenue and increasing business opportunities. It discusses prospecting upstream before customers are active buyers, using existing resources before spending money, firing lots of marketing bullets, publishing valuable content to attract prospects, and ensuring sales and marketing are integrated. The document also outlines prospect engagement funnels, calculating sales goals and pipelines, customer profiling, content planning, and managing referral sources. Key advice includes understanding customers before planning, engaging prospects early, leveraging existing assets, consistently communicating your message, and not leaving sales and marketing disconnected.
The document discusses entrepreneurs and enterprises. It defines an enterprise as a new business or product brought to market, usually led by an entrepreneur. An entrepreneur is defined as an individual who develops an idea into a growing business, taking on the risks of potential success or failure. Students are assigned tasks to research and present on entrepreneurs, including defining their key characteristics like determination, passion, seeing opportunities, vision, risk-taking, and motivation to succeed.
The document discusses how a corporate couple became successful freelancers in just 4 months without much prior experience. It outlines their journey from struggling corporate jobs to freelancing full-time, including tips they learned along the way. The tips are organized into the "3 Universal Secrets to Freelancing Success": clarity, offer, and process. Additional tips and advice are provided on goals, celebrating achievements, finding support communities, and getting coaches. Frequently asked questions about freelancing are also addressed.
How To Quickly Write, Publish, And Profit From A Book That Will Grow Your Bus...Jim Kukral
This document outlines how entrepreneurs can quickly write, publish, and profit from a book. It discusses that most entrepreneurs never write a book due to fears, but that a book can grow their business if done properly. The document provides tips on writing a book in less than a day and avoiding the biggest mistake authors make, which is failing to leverage their book for more business. Resources are also listed to help entrepreneurs through the publishing process.
Sep 2011 inner circle get famous in your marketShiva Attah
The document discusses how to create celebrity status and gain fame through developing credibility, likeability, and a unique personality selling point. It emphasizes finding what makes you unique, telling your compelling story, investing in yourself to be the best, and acting like a celebrity in your business. Doing this while also getting others to champion you can help you become famous in your own right in your market.
Bruce Gregory is a career transitions specialist with 20 years of experience helping professionals and executives. His career coaching process involves 5 steps: 1) clarifying the client's current reality, goals, and aspirations, 2) setting primary and secondary career goals, 3) developing a personal marketing portfolio, 4) creating a marketing strategy, and 5) improving interview skills. Bruce Gregory guarantees to partner one-on-one with clients until they achieve a desired career outcome.
Ever wanted to start a gamification project but didn't know what to think about even before the start? Here's blog no. 2 of my series for fellow gamificators.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Promote It! You’ve developed a valuable product or service but the people who...Mary Lee Gannon
You’ve developed a valuable product or service but the people who need it don’t know about it. What now? Promote It! will show you tips to create strong promotional programs by making your communications a two way dialogue. Learn how to create press releases, increase sales and media
attention, build social networks, your brand, and your niche. It's all in your story.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Valu Based selling for small business owners August, 2013 session oneMichael Bowers
The document discusses the Ohio Small Business Development Center (SBDC) at Columbus State. It provides information about Michael Bowers, the Center Manager, and describes the SBDC as an experienced and award-winning team that provides no-cost business advising across four centers. It also lists the nine counties served by the SBDC and encourages visiting the SBDC's small business blog.
Worksheet: The Social Media Mindset - Tapping into WHY it Matters Chrissanne Long
This document provides a worksheet to help identify an organization or individual's "why" for using social media. It explains that having a clear why provides motivation and inspires others. It gives questions to help assess a personal and business why, such as passions, values, goals, and differentiators. Understanding why is important for developing a social media strategy and mindset around a topic, and maintaining focus through any challenges in implementation. The worksheet recommends identifying a "your one thing," watching a TED talk on starting with why, and engaging on social media with others who share the same passion.
This is the slide deck from Texas State SBDC's Knowledge Transfer session titled, "The Importance and Impact of Team and Culture," presented in Round Rock, Texas on October 17, 2013. Presenters included: Jason Seats, Managing Director of Austin Techstars, Paul O'Brien, Growth Hacker & Founder of SEOBrien, Paula Soileau, Co-Founder of Affintus and Casey Amidon, VP HR of Drillinginfo.
The session included a case study of the hugely successful Austin tech company, Drillinginfo, which now has over 500 employees world-wide, has been ranked among Austin's "Top Work Places" 3 years running, is recognized as one of the 50 fastest growing companies in Austin 9 years in a row and whose CEO (Allen Gilmer) won the coveted Ernst & Young "Entrepreneur of the Year" award in 2012.
The session was video-taped and will be added to the Texas State SBDC websites.
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
The document provides a 10-item list of tips for personal branding, with each item explained in 1-3 paragraphs. The overarching tips are to authentically position yourself as compelling and differentiated by focusing on creating value for others, telling engaging stories, and being confident in networking to attract your target audience.
Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products and connecting with your customers.
During this presentation, Warren Knight will share with you, the importance of using Facebook as part of your marketing strategy.
How to manage your online business profile, connect and share with consumers and how to set-up and use Facebook Pages and use apps, run a PPC campaign to give your customers a complete brand experience.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
The document provides an overview of a training program on social media for medical professionals. It discusses the importance of social media for businesses, outlines the major social media platforms like Facebook, LinkedIn, and Twitter, and provides guidance on setting up business pages and profiles on these platforms. The training covers objectives for engaging on social media, defining target audiences, and policies for social media use.
Revenue Acceleration and Increasing Business Opportunity - Enterasys Presenta...Heinz Marketing Inc
This document provides tips and strategies for accelerating revenue and increasing business opportunities. It discusses prospecting upstream before customers are active buyers, using existing resources before spending money, firing lots of marketing bullets, publishing valuable content to attract prospects, and ensuring sales and marketing are integrated. The document also outlines prospect engagement funnels, calculating sales goals and pipelines, customer profiling, content planning, and managing referral sources. Key advice includes understanding customers before planning, engaging prospects early, leveraging existing assets, consistently communicating your message, and not leaving sales and marketing disconnected.
This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.
Joe Pulizzi gives a presentation on content marketing and how publishing content is the new form of marketing. He discusses how traditional marketing is no longer effective and content must be used to attract and engage customers. Pulizzi provides a 8 step process for content marketing, which includes understanding customer needs, creating valuable content, distributing it where customers are online, and consistently creating and sharing content over time. The goal is for companies to become a trusted resource and thought leader in their industry through helpful, relevant content.
The document provides guidance on building an online presence and brand for a home-based business. It discusses developing an understanding of clients, creating educational social media content, and organizing content on Trello boards. The goal is to build a network of 100 "true fans" by targeting people who need the business's services and inviting them to a private Facebook group for community building. The next steps outlined are to define product and pricing structures.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Similar to Scott Wells - Business Development (20)
My vision of NY advertising industry. Lectures reviews, links to documents and cases, conclusions and findings from discussions.
Please see full version if you interested in notes and schedule (http://d.pr/f/1aS34/4Pfn7h7m).
Daniel Murphey - Startup lessons for marketersStas Kremnev
This document provides information about VendorDB, a startup that provides a database for marketers to browse vendor profiles and leave reviews. It introduces the co-founders and team members. Over 180 marketing agencies and companies are using VendorDB, including large brands like Apple, Coca-Cola, Google, and more. The profile breakdown shows most users are mid-level to executive level marketing professionals. The document also outlines some lessons learned from startups that could help marketers, such as using lean methodology and understanding startup culture.
Benjamin Zoll - Communication PlanningStas Kremnev
This document discusses communications planning and how it takes a consumer-centric approach. It provides an example of how Puma developed a campaign architecture around establishing the concept of an "after-hours athlete" to address losing relevance among youth. The process involved understanding barriers to the brand idea, then defining communications tasks and tactics across channels to move consumers through the purchase journey. It emphasizes analyzing where consumers encounter platforms like social media and reframing media as a means to continue the consumer journey, not just channels to advertise through.
The document outlines Xavier Gallego's process for creative projects, including briefing, debriefing, brainstorming, pitching, executing, and case studies. It provides tips for each step such as clarifying the objective, questioning assumptions, letting ideas grow through mixing disciplines, simplifying concepts, and ensuring solutions are explained clearly. Examples are then given of projects including a Nike app, Filmroom, and a Kobe Bryant film.
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
Andrey Gabisov - Building an agency in USStas Kremnev
This document provides an overview of Global Point Agency, an international full-service agency with 12 years of market success. The New York office has served as a bridge to US markets for both foreign and local brands for four years, providing strategy, creative ideas, and execution. The agency offers various creative and digital services and has clients across industries. It also discusses key challenges in working with international clients due to lack of knowledge, communication issues, and cultural differences. The document emphasizes that proactive leadership is needed to set expectations, establish trust, describe processes clearly, and initiate difficult conversations. It provides self-assessment exercises for technical and management skills.
This document outlines the process for creating and pitching new ideas as part of a team. It discusses forming cross-functional teams, conducting research, brainstorming and protecting new ideas, developing presentations, and pitching the ideas to contests. The goal is to win opportunities by effectively communicating insights, strategies, and plans to bring ideas to life. Teams are encouraged to take risks, think creatively, and learn from both successes and failures.
Jeremy Adirim - How to get most from ProducerStas Kremnev
This document provides information about the role of producers, how to work effectively with them, and lessons learned from experience as a producer. It discusses how producers are responsible for a project's budget, timeline, quality, and seeing it through from development to launch. Producers must believe in a project and take on its risks and rewards. They make many of the most critical decisions that determine a project's success. It's important for producers to break out of a tendency to say no and instead focus on how an idea can be accomplished. Empathy, anticipation of challenges without being overwhelmed, and allowing creative tension are emphasized as important skills for producers.
Jeff Scardino about Proactive Pitching. Three types for the approach: usual Knowing Your Opportunities (YO) and often missing two others - Creating YO and Owning YO.
jeffscardino.com
Lana Voynova - Crash course in UX designStas Kremnev
This document provides an overview of a crash course in UX design. It includes an agenda, definitions of UX and various related roles. It also covers UX research and design tools, methods like card sorting and wireframing. Resources for continuing education in UX are provided at the end.
Elena Melendy - Content strategy as an experience designStas Kremnev
This document provides an overview of content strategy as a discipline, including:
- Content strategy has grown significantly as a field in the past 5 years, with high demand for skilled content strategists.
- Content strategy involves various roles and methodologies for managing content through its lifecycle and across channels.
- It lists many books, articles, blogs, and events focused on content strategy that provide guidance and thought leadership in the field.
Clemens Brandt - Creativity and productivity in an agency environmentStas Kremnev
This document discusses how agile methodologies can boost creativity and productivity in agencies. It introduces agile concepts like iterative development, prioritization of user stories, and prototyping. Teams are encouraged to collaborate closely to define user needs upfront through stories, then build and test software in short cycles. This allows addressing customer priorities and responding quickly to changes instead of following rigid plans. Tactics like prioritizing stories and splitting work into sprints are presented as ways for agency teams involving different roles to work together efficiently using agile principles.
Patrick Keyes's @ Bounce. Agency growth acceleratorsStas Kremnev
The document discusses changes in the agency landscape as different types of agencies adjust to marketers' changing needs. It notes that brand agencies, media agencies, and digital shops are all rushing to focus on customer experience and omnichannel engagement as consumers control when, where, how, and on which devices they engage. The changes reflect marketers' need for more frequent, targeted campaigns across multiple channels rather than high-cost, quarterly TV campaigns. Agencies need to distinguish themselves through their brand, by focusing on what marketers need rather than what the agencies need to sell, and by becoming true partners to clients.
Danil Krivoruchko is a creative director and designer based in Moscow who has worked for major clients like Intel, MTV, and Coca-Cola. He has experience working at studios including MYSHLI and Charlex. The document provides information about Krivoruchko's background, clients, awards, work experience, and includes examples of projects he has led for EVENTBRAND, Eurovision, and other clients in advertising, design, and visual effects.
The document summarizes an English lesson covering various grammar topics, workplace jargon, storytelling techniques, and conflict resolution strategies. It includes quizzes and exercises on grammar rules, common mistakes, and interpreting workplace phrases and acronyms. Advice is given for cover letters, interviews, negotiation, and saying goodbye when leaving a job. Interactive elements encourage participation and addressing any outstanding questions.
Lana Voynova led an English lesson covering differences between conversational and professional English, common agency jargon, and storytelling techniques. The agenda included introductions, exercises to practice various phrases, quizzes to test understanding of jargon and acronyms, and a review. Participants were encouraged to get clarity if anything was confusing and to tell stories in a detailed, honest, and personal way without dictating how others should feel.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
10. Who is your audience?
The people you are selling to are
human!
11. Who is your audience?
They have jobs they don’t want to lose,
bosses they want to keep happy and
families they want to provide for and
make proud.
12. Who is your audience?
Most of the time, this means its all
about the numbers:
• Show them the money.
• Show them the KPI’s.
• Asses where they want to be (career-wise) in
the future.
14. Let them know you are a human
A.K.A. Establish a Personal Brand:
• LinkedIn and Twitter are a must.
• Tweet your interests, inside and outside of
work.
• Reply on Twitter and comment on blogs.
• Write your own blog!
• Be a regular at industry events.
15. Let them know you are a human
People send way to may non-personal
emails and forms of outreach. Stand out!
18. Develop a Strategy
Target Clients Based on 5 Reasons:
1. What do we excel at?
2. What do we make money at?
3. What keeps our employees happy?
4. What can help us in the future?
5. What can bring us more business in the future?
19. Develop a Strategy
Break down into categories.
1. Industry
2. Big/showcase clients.
3. Geographic/Alphabetical
20. Develop a Strategy
Set Daily/Weekly/Monthly Goals.
Analyze the results.
1000 - Cold Calls/Emails
100 - Some level of interest.
10 - Meetings
1 - Deal
33. FINAL THOUGHTS
Be trustworthy. Be human.
Be a connector even when it’s not in your
immediate best interest.
Execute your plan every day and follow up.