Webinar: How to build a digital culture in higher education

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Higher education institutions are under constant pressure to modernize their digital properties, improve the student experience and remain competitive in the education landscape.
However, complex organisation structures and processes can make digital innovation seem nearly impossible.
During this webinar, Lindsay Herbert, Global Head of Digital at Precedent will draw on inspirational examples that evidence the need for change from digitally transformed universities like Harvard. She will also share practical tips for how non-Ivy league universities can get started – including how to get support from senior leadership, prioritise areas for innovation, and run small innovation initiatives.
Lindsay will demonstrate insights from Precedent’s own work in digital transformation within higher education institutions, including the major programmes that utilise Precedent’s alliance with KPMG. Takeaways will be very relatable and practical for universities of different sizes and digital maturity levels.

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Webinar: How to build a digital culture in higher education

  1. 1. BEFORE &AFTER PRECEDENT LONDON JULY 2015 HOWTOBUILDADIGITALCULTURE LINDSAY HERBERT GLOBAL HEAD OF DIGITAL at PRECEDENT DIGITALTRANSFORMATION @lindzeiy @precedentcomms #precsem INHIGHEREDUCATION
  2. 2. WHAT IS DIGITAL TRANSFORMATION? @lindzeiy @precedentcomms #precsem
  3. 3. Evolving an organisation’s ways of working in order to continue delivering its mission in the face of changing technology, competition, audience need and behaviour. @lindzeiy @precedentcomms #precsem
  4. 4. LOVES @lindzeiy @precedentcomms #precsem TRANSFORMATION EVERYONE
  5. 5. 10 Best CDO Practices for Dealing with Digital Transformation 1. Buildahigh-performancedigitalteam 2. Digitalshouldbeeveryone'sjob 3. Don'tdodigitalforthesakeofdigital 4. Dofewerthingsbetter 5. Createanatmosphereofcollaboration 6. Bakedata-informedthinkingintotheculture 7. Thinkfromtheoutside-in 8. Sometimesit'sbettertobegforforgivenessthenaskpermission 9. Getexperimentalandanalytical 10. Managementneedstolivedigital Perry Hewitt, Harvard Chief Digital Officer
  6. 6. BARRIERS TO CHANGE • Departments trapped in silos • Traditional culture and mind sets • Rewards for being risk-averse • Slow moving and evidence based • Small budgets (and getting smaller) • Wide audience knowledge gaps @lindzeiy @precedentcomms #precsem
  7. 7. • Students are digital-first • Competition from private sector • Competition from other countries • Competition for top staff talent • ‘Traditional’ education under scrutiny • Course ‘shelf life’ will only get shorter @lindzeiy @precedentcomms #precsem REASONS TO CHANGE
  8. 8. @lindzeiy @precedentcomms #precsem WHAT’S YOUR BEFORE& AFTER?
  9. 9. @lindzeiy @precedentcomms #precsem BUILDYOURVISION: SIX GLOBAL TRENDS
  10. 10. Generation Z don’t want what came before them.1
  11. 11. 47% of all jobs will disappear over the next 20 years. 2
  12. 12. ‘Global’ is achievable and everyone’s a jetsetter. 3
  13. 13. We experience life through our devices. 4
  14. 14. Cybercrime is escalating and no device or platform is safe. 5
  15. 15. Local, bespoke & personalised are the new Big Business. 6
  16. 16. IFYOUWEREFOUNDED @lindzeiy @precedentcomms #precsem HOWWOULDYOULOOK TODAY?
  17. 17. YOURUNIVERSITY’S WHATWOULDBE VISION?
  18. 18. YOURUNIVERSITY WHATWOULD OFFER?
  19. 19. YOUMANAGEAND HOWWOULD TEACH?
  20. 20. ITLOOKLIKE WHATWOULD ONLINE?
  21. 21. @lindzeiy @precedentcomms #precsem BEFORE &AFTERHOWTOBUILDADIGITALCULTURE DIGITALTRANSFORMATION
  22. 22. @lindzeiy @precedentcomms #precsem OFTRANSFORMATION 3 STAGES
  23. 23. SURFACE AUDIENCE TOTAL @lindzeiy @precedentcomms #precsem SUPERFICIAL CHANGE TO TEST THE CASE FOR BIGGER CHANGE.
  24. 24. SURFACE AUDIENCE TOTAL @lindzeiy @precedentcomms #precsem SUPERFICIAL CHANGE TO TEST THE CASE FOR BIGGER CHANGE.
  25. 25. SURFACE AUDIENCE TOTAL @lindzeiy @precedentcomms #precsem SUPERFICIAL CHANGE TO TEST THE CASE FOR BIGGER TRANSFORMATION.
  26. 26. SURFACE AUDIENCE TOTAL @lindzeiy @precedentcomms #precsem TRANSFORM THE AUDIENCE EXPERIENCE WITHIN EXISTING CONSTRAINTS.
  27. 27. SURFACE AUDIENCE TOTAL @lindzeiy @precedentcomms #precsem COMPLETE AND CONSIDERED TRANSFORMATION INSIDE AND OUT.
  28. 28. @lindzeiy @precedentcomms #precsem LEARNING FROM PROS: BEFORE &AFTER
  29. 29. @lindzeiy @precedentcomms #precsem LEARNING FROM PROS: BEFORE &AFTER
  30. 30. BEFORE
  31. 31. BEFORE AFTER
  32. 32. £1 BILLION ONLINE
  33. 33. @lindzeiy @precedentcomms #precsem OFTRANSFORMATION 3 STAGES
  34. 34. SURFACE AUDIENCE TOTAL @lindzeiy @precedentcomms #precsem SUPERFICIAL CHANGE TO TEST THE CASE FOR BIGGER TRANSFORMATION.
  35. 35. @lindzeiy @precedentcomms #precsem
  36. 36. The Method: Which tactics will be used? How will they be planned and implemented?
  37. 37. STAGE 1: LEARNING FROM CARDIFF UNI H O W T O B U I L D A D I G I T A L C U LT U R E ✱ Tackle one problem at a time and put specific measurements in place. ✱ Incentivise the adoption of any new digital tools or channels. ✱ Track everything and share victories in a structured manner with senior leadership. @lindzeiy @precedentcomms #precsem
  38. 38. SURFACE AUDIENCE TOTAL @lindzeiy @precedentcomms #precsem TRANSFORM THE AUDIENCE EXPERIENCE WITHIN EXISTING CONSTRAINTS.
  39. 39. @lindzeiy @precedentcomms #precsem
  40. 40. STAGE 2: LEARNING FROM MONASH ✱ Focus on improving the student experience (even if everything’s still messy behind-the-scenes). ✱ Use a project with tangible outputs to frame bigger strategic discussions. ✱ Track and escalate barriers to map out routes for overcoming them. @lindzeiy @precedentcomms #precsem H O W T O B U I L D A D I G I T A L C U LT U R E
  41. 41. SURFACE AUDIENCE TOTAL @lindzeiy @precedentcomms #precsem COMPLETE AND CONSIDERED TRANSFORMATION INSIDE AND OUT.
  42. 42. @lindzeiy @precedentcomms #precsem
  43. 43. shared idea lived experience how it works effective plumbing
  44. 44. STAGE 3: LEARNING FROM ABERDEEN ✱ Get the right investment, set expectations and communicate changes throughout. ✱ Tackle business critical processes and systems first with clear benchmarks and targets. ✱ Identify and complete ‘quick wins’ throughout using existing resources and skillsets. @lindzeiy @precedentcomms #precsem H O W T O B U I L D A D I G I T A L C U LT U R E
  45. 45. BUT WHAT DOES IT ALL MEAN? @lindzeiy @precedentcomms #precsem
  46. 46. LOVES @lindzeiy @precedentcomms #precsem TRANSFORMATION EVERYONE
  47. 47. @lindzeiy @precedentcomms #precsem BUILDYOURVISION: SIX GLOBAL TRENDS
  48. 48. IFYOUWEREFOUNDED @lindzeiy @precedentcomms #precsem HOWWOULDYOULOOK TODAY?
  49. 49. ITLOOKLIKE WHATWOULD ONLINE?
  50. 50. MEANINGFUL IDEAS, INTELLIGENTLY DELIVERED. ” @lindzeiy @precedentcomms #precsem
  51. 51. @lindzeiy @precedentcomms #precsem DIGITAL STRATEGY WEBSITES, TABLET & MOBILE DIGITAL TRANSFORMATION PRECEDENT.COM
  52. 52. @lindzeiy @precedentcomms #precsem 26 YEARS 140 EXPERTS IN DESIGN, TECH, STRATEGY & UX 6 LOCATIONS PRECEDENT.COM
  53. 53. QUESTIONS & THANK YOU. @lindzeiy @precedentcomms #precsem

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