Lana Voynova led an English lesson covering differences between conversational and professional English, common agency jargon, and storytelling techniques. The agenda included introductions, exercises to practice various phrases, quizzes to test understanding of jargon and acronyms, and a review. Participants were encouraged to get clarity if anything was confusing and to tell stories in a detailed, honest, and personal way without dictating how others should feel.

1. ENGLISH LESSON
Lana Voynova
BRIDGE TO CAMPUS
August 16 - 17, 2014

2. ABOUT ME
Lana Voynova
Experience Designer
9 years in Agencies

4. AGENDA
• Introductions
• Differences in Speech
• Conversational vs Professional English
• Agency Jargon
• Confusing English
• Getting Around Gaps in Language
• Exercise - Saying 1Thing 2 Ways
• Break
• Storytelling Structure
• Exercise - Applying Storytelling
• Quiz - Guess The Acronym
• Review

5. ABOUT YOU

7. DIFFERENT CUSTOMS
http://www.nytimes.com/2014/01/20/opinion/the-how-are-you-culture-clash.html?_r=0

8. CONVER-
SATIONAL
VS
PROFES-
SIONAL

10. TRY A FEW PHRASES
• Greeting
• Problem
• Attention
• Busy
• Boss
• Anything!

12. JARGON

13. QUIZ: AGENCY JARGON
http://blog.accesspr.com/2011/02/13-commonly-used-agency-terms-defined/
http://joymachine.typepad.com/northern_planner/2011/02/agency-client-speak-translated.html
http://www.forbes.com/sites/groupthink/2012/01/26/the-most-annoying-pretentious-and-useless-business-jargon/
Touch Base
Best Practice
Overhead
Out Of the Box
On Your Plate
Bandwidth
Brainstorm
Moving Parts
Food Chain
Hard Stop
Utilize
Take Off-line

14. Touch Base - check in
Best Practice - tried and
true and done before
Overhead - More than
resourced for
Out Of the Box - Creative
and innovative thoughts
On Your Plate - Too
many things at once
Bandwidth - your
availability or lack of
Brainstorm - think in a
group or alone
Moving Parts - many
pieces of a project
Food Chain -
agency hierarchy
Hard Stop - point
where work stops
Utilize - make
best use of
Take Off-line -
continue in private
QUIZ: AGENCY JARGON

15. SO CONFUSING

17. GET AROUND IT

18. HOW ELSE TO SAY IT?
• Need Time
• Ask for Clarity
• Repeat Yourself
• There is a Problem
• Too Busy
• Anything!

19. BREAK

21. STORYTELLING
• Detailed
• Honest
• Personal

22. “Tell people the story
without telling them
how to feel”

23. EXERCISE
• Who Am I
• What I’m Doing
• Where I am

24. QUIZ: GUESS THE ACRONYM
PM
ECD
UX
UI
PR
CMO
SM
VP
KPIs
EOD
POV
OT

25. PM -Project Manager
ECD -Executive Creative
Director
UX - User Experience
UI - User Interface
PR - Public Relations
CMO - Chief Marketing
Officer
SM - Social Media
VP - Vice President
KPIs - Key Perfor-
mance Indicators
EOD - End of Day
POV - Point of View
OT - Over Time
QUIZ: DEFINE THE ACRONYM

26. REVIEW
• Did we address your concerns?
• Outstanding topic questions?
• Plans for tomorrow
?

27. lana.voynova@gmail.com
behance.net/lanamaniac
linkedin.com/in/lanavoynova
@lanamaniac
New York, NY
CПАСИБО!