CRASH COURSE 
IN UX DESIGN 
August 21, 2014
AGENDA 
What do you hope to learn? 
A Bit About UX 
UX Terms 
UX Research Tools 
UX Design Tools
ARCHITECTS
WHY YOU NEED US 
http://theoatmeal.com/comics/design_hell
KNOW IT WHEN YOU SEE IT
http://theoatmeal.com/comics/shopping_cart
WHAT’S UX? 
User Experience design is the art and science of 
ingratiating all the various elements that comprise 
an interactive system to meet the users needs, 
goals, limitations, desires and expectations.
MY JOURNEY TO UX 
HIGH SCHOOL 
(art) 
BUSINESS 
SCHOOL 
(marketing) 
AD AGENCY 1 
(AD SERVING) 
INFO ARCHITECT 
(1st ROLE) 
DESIGN 
INTERNSHIP 
UX DESIGNER 
(Sapient) 
ART CLASSES 
(SVA) 
AD AGENCY 2 
(TECHNICAL) 
GARD SCHOOL SELF ATUGHT 
(PRATT)
I Cannot Believe I 
Lived Long Enough 
To See Something 
Like This!
VARIOUS BACKGROUNDS 
• Graphic Design 
• Physical Computing 
• Self-taught 
• Interaction Design 
• Animation 
• Account 
• Culinary School 
• Architecture 
• Self-taught 
• Interaction Design 
• Research 
• Data analysis
KEEP IT SIMPLE 
https://www.youtube.com/watch?v=XFxAleTesqA
WHAT WE’RE CALLED 
UX Designer 
Experience Designer 
Interaction Designer 
UI Designer 
Web Designer 
Functional Analyst 
Information Architect 
Mobile Designer
UX TERMS 
Site Map 
Wireframe 
Annotations 
Breadcrumbs 
Utility 
Ecosystem 
User Journey 
Card Sorting 
Footer 
Header 
Fold 
Carousel 
Persona 
Prototype 
CTA 
http://uxmatters.com/mt/archives/2012/06/ux-design-defined.php 
http://52weeksofux.com/post/634887207/is-the-term-ux-being-marginalized 
http://52weeksofux.com/post/634887207/is-the-term-ux-being-marginalized 
http://designshack.net/articles/graphics/the-difference-between-ui-and-ux/
CREATIVE 
INTUITIVE 
DETAILED 
ORGANIZED 
STRUCTURED 
EMPATHETIC 
INSTIGATOR 
VISUAL 
LOGICAL 
INNOVATIVE 
WEAR LOTS OF HATS
We are 
empathy* 
designers 
*сочувствие
EMPATHY MAPS
METHOD SORTING
TREEJACK + CARD SORT
EXPERIENCE MAPS
SITE MAPS 
SECTION NAVIGATION 
Search 
LEARN USE CREATE 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor Lorem Ipsum Dolor 
Lorem Ipsum 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
My Account Lorel Ipsnb 
My Inbox Logout 
Lorem Ipsum Dolor 
Restricted Area 
MY BRAND CENTRAL 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor 
Lorem Ipsum Dolor
USER FLOWS
SPECS + ANNOTATIONS
WIREFRAMES 
Third Tier Name 4 Lorem Ipsum 
Last Tier 1 
Last Tier 2 
Last Tier 3 
Last Tier 4 
Last Tier 5 
Last Tier 7 
Last Tier 8 
Dolor Lorem Ipsum
QUIZ 
Define the page using 
some of the mentioned 
UX terms
HEADER 
UTILITY 
FOLD 
FOOTER 
CAROUSEL 
CTA
UX TOOLS
http://www.axure.com/
https://www.omnigroup.com/omnigraffle
http://www.invisionapp.com
https://popapp.in/
http://keynotopia.com/move-over-origami-heres-how-to-prototype-facebooks-paper-app-in-10-minutes-using-apple-keynote/ 
https://itunes.apple.com/us/app/keynote/id361285480?mt=8
http://www.optimalworkshop.com
Put simply, Responsive 
web design is about 
browser sizes. It’s con-cerned 
with layout, hier-archy 
and creating an op-timal 
reading experience 
regardless of device. It’s 
concerned with layout, hi-erarchy, 
and creating an 
optimal reading experience 
regardless of device. 
Adaptive web design is 
about content. It’s con-cerned 
with creating an 
optimal user experience 
depending on different 
devices. Adaptive design 
uses the components of 
progressive enhance-ment 
(PE) to define design 
methods that focus on 
user, not the browser. 
Fixed websites have a set 
width and resizing the 
browser or viewing it on 
different devices won’t af-fect 
on the way the web-site 
looks. 
TYPES OF DESIGN 
http://www.rasmussen.edu/degrees/design/blog/web-design-101-adaptive-vs-responsive-design/ 
http://nerd.vasilis.nl/the-definitions-of-responsive-and-adaptive-web-design/ 
http://venturebeat.com/2013/11/19/responsive-design-adaptive/
TASK 
Add a skirt to shopping cart without using 
search on the following 3 sites: 
http://www.maurices.com/home/ 
http://www.nastygal.com/ 
http://www.hm.com/
TCHпAаNсKи ?YбOоU!!
UX RESOURCES 
50 Design Problems In 50 Days- Real Empathy For Innovation 
http://uxdesign.smashingmagazine.com/2013/05/27/50-problems-50-days-part-1- 
real-empathy-innovation/ 
Better User Experience With Storytelling – Part One 
http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-us-ing- 
storytelling-part-one/ 
Google Glass + The Bee Gees might one day save lives 
http://gigaom.com/2013/07/08/google-glass-the-bee-gees-might-one-day-save-lives/ 
Why visual storytelling is the future of digital 
http://www.imediaconnection.com/printpage/printpage.aspx?id=32879 
Why good storytelling helps you design great products 
https://medium.com/design-ux/148c9bbc7404 
What is UX? 
http://uxdesign.com/ux-defined 
Seductive Interactions 
http://www.themoleskin.com/2010/01/stephen-anderson-on-seductive-interac-tions/ 
What is the User Design Process 
http://www.scoop.it/t/ux-design-process?page=2 
About User Experience 
http://uxdesign.com/about-user-experience-design/article/what-is-ux/4 
What is User Experience Design - Cooper.com 
http://www.cooper.com/journal/2012/11/what-is-user-experience-design.html 
UX Methods for Professionals - Measuring Usability 
http://www.measuringusability.com/blog/ux-methods.php 
User Experience or UX History 
http://www.interaction-design.org/encyclopedia/user_experience_or_ux.html 
Personal UX 
http://blog.jthoenes.net/2012/09/20/how-to-do-your-own-personal-retrospective/# 
Cognitive Interaction 
http://en.wikipedia.org/wiki/Interaction_design#Cognitive_dimensions 
Report: 44M health app downloads in 2012 
http://mobihealthnews.com/15029/ 
Report: 1.7B to download health apps by 2017 
http://mobihealthnews.com/20814/report-1-7b-to-download-health-apps-by-2017/ 
Mobile Health Care Apps Growing Fast in Number 
http://mhealthwatch.com/mobile-health-care-apps-growing-fast-in-num-ber- 
20052/ 
Health apps downloads doubled 
http://healthyceleb.com/health-apps-downloads-doubled-from-last-year 
What does a UX designer do? 
http://www.sitepoint.com/ux-designer-actually/
RESOURCES 
Sites / Blogs Books 
52 weeks of UX 
Agency Spy 
Ad Age 
IXPA 
TED Talks 
http://rosssimmonds.com/2010/10/20/20-books-read-job-advertising/
lana.voynova@gmail.com 
behance.net/lanamaniac 
linkedin.com/in/lanavoynova 
@lanamaniac 
New York, NY 
CONTACT

Lana Voynova - Crash course in UX design

  • 1.
    CRASH COURSE INUX DESIGN August 21, 2014
  • 2.
    AGENDA What doyou hope to learn? A Bit About UX UX Terms UX Research Tools UX Design Tools
  • 3.
  • 4.
    WHY YOU NEEDUS http://theoatmeal.com/comics/design_hell
  • 5.
    KNOW IT WHENYOU SEE IT
  • 6.
  • 7.
    WHAT’S UX? UserExperience design is the art and science of ingratiating all the various elements that comprise an interactive system to meet the users needs, goals, limitations, desires and expectations.
  • 8.
    MY JOURNEY TOUX HIGH SCHOOL (art) BUSINESS SCHOOL (marketing) AD AGENCY 1 (AD SERVING) INFO ARCHITECT (1st ROLE) DESIGN INTERNSHIP UX DESIGNER (Sapient) ART CLASSES (SVA) AD AGENCY 2 (TECHNICAL) GARD SCHOOL SELF ATUGHT (PRATT)
  • 10.
    I Cannot BelieveI Lived Long Enough To See Something Like This!
  • 11.
    VARIOUS BACKGROUNDS •Graphic Design • Physical Computing • Self-taught • Interaction Design • Animation • Account • Culinary School • Architecture • Self-taught • Interaction Design • Research • Data analysis
  • 13.
    KEEP IT SIMPLE https://www.youtube.com/watch?v=XFxAleTesqA
  • 14.
    WHAT WE’RE CALLED UX Designer Experience Designer Interaction Designer UI Designer Web Designer Functional Analyst Information Architect Mobile Designer
  • 16.
    UX TERMS SiteMap Wireframe Annotations Breadcrumbs Utility Ecosystem User Journey Card Sorting Footer Header Fold Carousel Persona Prototype CTA http://uxmatters.com/mt/archives/2012/06/ux-design-defined.php http://52weeksofux.com/post/634887207/is-the-term-ux-being-marginalized http://52weeksofux.com/post/634887207/is-the-term-ux-being-marginalized http://designshack.net/articles/graphics/the-difference-between-ui-and-ux/
  • 17.
    CREATIVE INTUITIVE DETAILED ORGANIZED STRUCTURED EMPATHETIC INSTIGATOR VISUAL LOGICAL INNOVATIVE WEAR LOTS OF HATS
  • 18.
    We are empathy* designers *сочувствие
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
    SITE MAPS SECTIONNAVIGATION Search LEARN USE CREATE Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor My Account Lorel Ipsnb My Inbox Logout Lorem Ipsum Dolor Restricted Area MY BRAND CENTRAL Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor
  • 24.
  • 25.
  • 26.
    WIREFRAMES Third TierName 4 Lorem Ipsum Last Tier 1 Last Tier 2 Last Tier 3 Last Tier 4 Last Tier 5 Last Tier 7 Last Tier 8 Dolor Lorem Ipsum
  • 27.
    QUIZ Define thepage using some of the mentioned UX terms
  • 28.
    HEADER UTILITY FOLD FOOTER CAROUSEL CTA
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
    Put simply, Responsive web design is about browser sizes. It’s con-cerned with layout, hier-archy and creating an op-timal reading experience regardless of device. It’s concerned with layout, hi-erarchy, and creating an optimal reading experience regardless of device. Adaptive web design is about content. It’s con-cerned with creating an optimal user experience depending on different devices. Adaptive design uses the components of progressive enhance-ment (PE) to define design methods that focus on user, not the browser. Fixed websites have a set width and resizing the browser or viewing it on different devices won’t af-fect on the way the web-site looks. TYPES OF DESIGN http://www.rasmussen.edu/degrees/design/blog/web-design-101-adaptive-vs-responsive-design/ http://nerd.vasilis.nl/the-definitions-of-responsive-and-adaptive-web-design/ http://venturebeat.com/2013/11/19/responsive-design-adaptive/
  • 38.
    TASK Add askirt to shopping cart without using search on the following 3 sites: http://www.maurices.com/home/ http://www.nastygal.com/ http://www.hm.com/
  • 39.
  • 40.
    UX RESOURCES 50Design Problems In 50 Days- Real Empathy For Innovation http://uxdesign.smashingmagazine.com/2013/05/27/50-problems-50-days-part-1- real-empathy-innovation/ Better User Experience With Storytelling – Part One http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-us-ing- storytelling-part-one/ Google Glass + The Bee Gees might one day save lives http://gigaom.com/2013/07/08/google-glass-the-bee-gees-might-one-day-save-lives/ Why visual storytelling is the future of digital http://www.imediaconnection.com/printpage/printpage.aspx?id=32879 Why good storytelling helps you design great products https://medium.com/design-ux/148c9bbc7404 What is UX? http://uxdesign.com/ux-defined Seductive Interactions http://www.themoleskin.com/2010/01/stephen-anderson-on-seductive-interac-tions/ What is the User Design Process http://www.scoop.it/t/ux-design-process?page=2 About User Experience http://uxdesign.com/about-user-experience-design/article/what-is-ux/4 What is User Experience Design - Cooper.com http://www.cooper.com/journal/2012/11/what-is-user-experience-design.html UX Methods for Professionals - Measuring Usability http://www.measuringusability.com/blog/ux-methods.php User Experience or UX History http://www.interaction-design.org/encyclopedia/user_experience_or_ux.html Personal UX http://blog.jthoenes.net/2012/09/20/how-to-do-your-own-personal-retrospective/# Cognitive Interaction http://en.wikipedia.org/wiki/Interaction_design#Cognitive_dimensions Report: 44M health app downloads in 2012 http://mobihealthnews.com/15029/ Report: 1.7B to download health apps by 2017 http://mobihealthnews.com/20814/report-1-7b-to-download-health-apps-by-2017/ Mobile Health Care Apps Growing Fast in Number http://mhealthwatch.com/mobile-health-care-apps-growing-fast-in-num-ber- 20052/ Health apps downloads doubled http://healthyceleb.com/health-apps-downloads-doubled-from-last-year What does a UX designer do? http://www.sitepoint.com/ux-designer-actually/
  • 41.
    RESOURCES Sites /Blogs Books 52 weeks of UX Agency Spy Ad Age IXPA TED Talks http://rosssimmonds.com/2010/10/20/20-books-read-job-advertising/
  • 42.