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Branding & advertising 5
The document provides an overview of branding and advertising. It discusses the speaker's journey working in software engineering and then various roles in advertising and branding agencies. It also covers topics like branding and advertising definitions, roles in the industry, case studies, reverse analysis of campaigns, the landscape of creativity, and ethics in advertising.
Branding & advertising 5
- 1. Thanks to MyParents Y.V.V.Satyanarayana Y.Jaya
- 2. Branding & Advertising Purpose>> Creativity >> Innovation Saikrishna Y Jyothsna P
- 3. What’s coming up! •My Journey to Branding via Advertising • Branding & Advertising • Roles in Advertising & Branding • Our Work Methodologies & Case Studies • Reverse Analysis of some Inspiring Works • On the Creative Landscape • Ethics of advertising • Sources of Knowledge
- 4. My Journey toBranding via Advertising • Graduated in Computer Science, B.Tech. • Worked in a) Infosys – Sr.Software Engineer b) Ogilvy & Mather – Copywriter Trainee c) Paradigm Plus – Copywriter d) Idiom – Copywriter e) WindowSquare – Founder & Business Head
- 5. My Journey toBranding via Advertising Creativity is subjectivity
- 6. My Journey toBranding via Advertising Creativity is subjectivity
- 7. My Journey toBranding via Advertising
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- 9. Branding & Advertising Whatis a brand?
- 10. Branding & Advertising Whatis a brand? Promise
- 11. Branding & Advertising Promise Define| Communicate | Deliver | Measure
- 12. Branding & Advertising Promise Define| Communicate | Deliver | Measure • Why, What, Whom. • Logo Identity • Advertising • Operations • Supply chain • Customer Care • Research • Surveys • Analytics
- 13. Branding & Advertising Howmarketing is supposed to be: Establish Relationship! Nurture Relationship! Nurture Relationship! And then Ask for Business!
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- 17. Branding & Advertising WhyClients say Yes to Advertising & No to Branding: a) Advertising has instant results. b) Lack of knowledge on Branding. c) Lack of time and budget. d) All the above Answer: d)
- 18. Branding & Advertising WhyAgencies say No to Branding: a) Clients not ready to pay b) Lack of Professionals c) Lengthy Process d) All the above Answer: d)
- 19. Roles in Advertising& Branding Industry
- 20. List of rolesin Advertising & Branding • Creative Director • Art Director, Sr. Art Director • Copywriter ** • Graphic designer ** • Client Servicing ** • Business Development Executive ** • Media Planning • Online Marketing Manager **
- 21. List of rolesin Advertising & Branding • Brand Strategist • Digital Strategist • Account Director • Account Manager • UI /UX Designer • PR and Marketing Executive • Marketing Manager • Communication Manager
- 22. List of rolesin Advertising & Branding • Creative Director • Creative work. • Guides a team of designers, artists, copywriters, client servicing and marketers to products into market.
- 23. List of rolesin Advertising & Branding • Art Director •Responsible for the visual output of advertisements and oversees all creative work •Usually work under the supervision of a creative director.
- 24. List of rolesin Advertising & Branding • Designer •Designers generally work on projects that range from logo design to digital front end design. •Some of the open resources are inkscape, Drawplus and html 5
- 25. List of rolesin Advertising & Branding • Copywriter • Generating the words, slogans and audio scripts for an advertising campaign, copywriters are highly creative and have a way with words. •They are responsible writing copy for ads, brochures, etc.
- 26. List of rolesin Advertising & Branding • PR & Marketing Executive • Promotes and publicizes the agency itself or the clients. •The role involves building, maintaining and managing the clients' reputations or that of the agency using a wide platform of social media. >> A glance at some of Our Work
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- 28. BRAND AUDITING Step 1:Get into the shoes of a) Customer b) Employee c) Management d) Share holders
- 29. INDUSTRY ANALYSIS Step 2: a)Competition Analysis b) Industry Study (Happenings, Patterns & Terms)
- 30. CONCEPTUALIZATION Step 3: a) Strategizing b)Conceptualizing c) Visualization
- 31. Our Work Methodology BRANDAUDITING COMPETITION ANALYSIS CONCEPTUALIZATION
- 32. A glance atsome of Our Work
- 33. A glance atsome of Our Work
- 34. A glance atsome of Our Work
- 35. A glance atsome of Our Work
- 36. A glance atsome of Our Work
- 37. A glance atsome of Our Work
- 38. A glance atsome of Our Work
- 39. A glance atsome of Our Work
- 40. A glance atsome of Our Work
- 41. A glance atsome of Our Work
- 42. A glance atsome of Our Work
- 43. A glance atsome of Our Work
- 44. A glance atsome of Our Work
- 45. A glance atsome of Our Work
- 46. A glance atsome of Our Work
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- 48. Our Case Studies& expertise that bespeak our competencies The first to introduce Glow-in-the-dark cab advertising.
- 49. Our Case Studies& expertise that bespeak our competencies Designed creatives printed and Deployed in 100 Airport Cabs
- 50. Our Case Studies& expertise that bespeak our competencies Guerilla Marketing #1
- 51. Our Case Studies& expertise that bespeak our competencies Guerilla Marketing #2
- 52. Our Case Studies& expertise that bespeak our competencies Guerilla Marketing #3
- 53. Our Case Studies& expertise that bespeak our competencies Market Exploration
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- 55. Our Participations 7th IIMA Doctorial Colloquium 3rd IIM A Conference Media Marketingfor Startups Construct2014 BrandingWorkshop FICCI Augustfest 2014 PRESSENCE 2014 GenerationWe 2014 ContentMarketingCIE TiE EntrepreneursSummit’13 UnconventionalL2013 StartupSaturdayOct-2013 Failcon 2013 ISB-TiE Summit ‘12 Goafest’12
- 56. Reverse Analysis ofsome Inspiring works
- 58. Reverse Analysis: a) Yousaw the video in social media! b) The video is spread across through social media marketing. c) The execution is filmed nicely. d) The execution team deployed and executed the activity. e) Technology Team has designed the hardware and programmed. f) Conceptualized the marketing activity. g) They have highlighted their parking assisting feature in their vehicle. h) They came to know that they can differentiate their vehicle by including this new park assisting feature. i) They have (been doing) done co-players research and customer research to identify the unmet requirements of the customers.
- 60. Reverse Analysis: a) Yousaw the video in social media! b) The video is spread across through social media marketing. c) The execution is filmed nicely. d) They have outsourced the execution to a printing agency. e) Cross checked the possibility of execution – Test Fire (in terms of budget, concept) f) Conceptualized the marketing activity. g) They need to market their product continuously
- 62. Reverse Analysis: a) Yousaw the video in social media! b) The video is spread across through social media marketing. c) The execution is filmed nicely. d) Connected the two places through internet and webcam. e) They have bought the train tickets in advance f) Their media planning team bought the media place to connect with customers. g) Cross checked the possibility of execution – (in terms of budget, concept) h) Conceptualized the marketing activity. i) They need to market their product continuously
- 63. Dependencies of Creativity& Innovation a) Marketing b) Technology c) Arts
- 64. Too many suggestions??? Ok,take this a) How about Window Shopping? b) Start questioning c) Interpret behind the scenes
- 65. On the Landscapeof creativity
- 66. Being Creative as a studentan employee an institution/ organization
- 67. Being Creative as a student •Books and Blogs • Industry magazines, etc. • Blog, FB page, Linkedin Group, etc. • Internships and volunteering • Hands on Experimenting • Learn Technology (Be Updated)
- 68. Being Creative as an employee •Be Patient. • Co-players activities. • Participate in Contests • Practice arts and technology. • Attend Events, meet ups and Seminars.
- 69. Being Creative as an organization •Designthe culture. •Create a platform (Makerspace) •Enable people to attend events, seminars & workshops. • KT Sessions (knowledge Transfer) • Celebrate Values. • Contribute by CSR Activities
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- 72. Advertising = truth+ entertainment CODE FOR SELF-REGULATION IN ADVERTISING – ASCI (download available in AAAI website) Be a responsible Customer & Advertising Professional
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- 75. Most recommended books: •Scientific Advertising • Ogilvy on Advertising
- 76. Most recommended books: •Positioning • The Advertised Mind
- 77. Most recommended books: •The Cutting Edge Advertising • Hey Whipple Squeeze this
- 78. Most recommended books: •Building Better Brands • Simple • The Copywriting • Wally Olins – The Brand Handbook • Designing Brand Identity
- 79. Most recommended e-resources: •* Desicreative.com • * Afaqs.com • * Advertisingkakamaal.blogspot.in • brandflakesforbreakfast.com • Adsoftheworld.com • Windowsquare.com/blog
- 80. Thank you! www.windowsquare.com www.windowsquare.com/blog Now youmay Question, Suggest, Opine, and update.